2024 Digital Marketing Trends - IM NewsWatch, January 22, 2024

January 22nd, 2024 at 6:48 am EDT
Internet Marketing NewsWatch
Monay, January 22, 2024

A Guide to Marketing on Threads [Guide]

Digital Marketing Institute has published ‘A Guide to Marketing on Threads’. The DMI team says, “Since its launch in July 2023, and expansion into the EU in December, Threads has gotten off to a flying start. But, will its success endure beyond the initial enthusiasm for this new platform on the block? And will it prove to be a bite-sized... [Read more]

DMI Highlights 2024 Digital Marketing Trends

According to Forbes, digital marketing is one of the fastest-growing skills for 2024. Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our... [Read more]

The Sports Marketer’s Post-Cookie Playbook, February 13 [Webinar]

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST. The Adweek team says, “Get a playbook for post-cookie sports... [Read more]

24-Hour Content Strategy Action Plan with resale rights #ad

Just released: the Content Strategy Action Plan, your hour-by-hour roadmap to crafting compelling content that sells. This includes PLR; you can start selling right away. Here’s what’s included: Module 1: High Quality E-book; An Hour by Hour Action Guide to Create Content That Sells Module 2: ChatGPT Prompt Guide; start to finish prompt... [Read more]

SEO Made Easy is now multilingual [Video]

Google Search Central has published a new video answering the question ‘SEO Made Easy is now multilingual’. The GSC team says, “SEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now... [Read more]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want... [Read more]

From 0 to 150k+ Subscribers In 7 Months [Podcast]

Copyblogger has published the latest podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s throwback episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠)... [Read more]

WaveCloud: Unlimited SSD Cloud Storage #ad

WaveCloud launches today @11 am EST Time. This is based on brand new “SSD Cloud” technology that lets you store and deliver all your videos, audios, images and media files at lightning-fast speed for a low one-time fee. ==>Register for early-bird launch discount and reserve your slot to win free copy: WaveCloud Launch Celebration. Here... [Read more]

Common Analytics Assumptions [Video]

Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ... [Read more]

Reminder- An AI Playbook for Media and Entertainment, January 23 [Webinar]

This is a reminder for the Adweek webinar to be held on January 23, 2024. Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting... [Read more]

Less searching for assets. More personalized content. [White Paper]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics. Digital Marketing Depot has published a new white paper titled ‘Less searching... [Read more]

AI Open Door for marketing agencies and consultants #ad

How to land clients faster than anyone else using AI. The mistake many people make is they approach prospects just like everyone else…In the prospects' minds, you did no homework… no research on their business…... [Read more]

Reminder- Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud, January 23 [Webinar]

This is a reminder for the DMI webinar to be held on January 23, 2024. Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Tuesday, January 23, 2024, at 1.00 pm EDT. The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need.... [Read more]

Ahrefs Shares 14 Ways to Improve Ecommerce Product Pages for SEO

Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword... [Read more]

Microblogging: A Start-to-Finish Guide for 2024 [Guide]

Microblogging is the sharing of short, text-based posts on social media. Microblogs are often limited to a strict character count and can include links, images, audio, or video. HubSpot has released ‘What Is Microblogging: A Start-to-Finish Guide for 2024’. Ankit Vora says, “Microblogging has become a big hit these days because people... [Read more]

Affiliate Profitz AI: Become a Super Affiliate in 60 Seconds #ad

Affiliate Profitz AI was just launched. Here's just some of what it does" Connects with a single click to the ClickBank marketplace; Select the best affiliate offers. No more guesswork needed.... [Read more]

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance [Guide]

SEO, or search engine optimization, is a strategy that involves creating, optimizing, and promoting content to improve its visibility in search engine results. Search Engine Journal has published ‘2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance’. The SEJ team says, “Everyone’s talking... [Read more]

Copyblogger’s Nine Essential Copywriting Tips

Copywriting is a crucial part of any successful marketing campaign. It helps businesses attract and retain customers, build brand awareness, and increase sales. Copyblogger contributor Megan Mahoney has published an article featuring nine copywriting tips that turn words into dollars. She says, “These tips also work on any platform, from blog... [Read more]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore... [Read more]

YTSuite: Run a turn-key YouTube Ads Agency #ad

YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses.... [Read more]

AWeber Releases 2024 Valentine’s Day GIF Guide

AWeber has released the ‘2024 Valentine’s Day GIF Guide’. Sean Tinney says, “This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs... [Read more]

How to Build a Sales Plan: The Step-by-Step Guide [Guide]

A sales plan is a crucial tool for sales success. It helps organizations set and track sales goals, and helps sales professionals prioritize their efforts. Similarweb has published ‘How to Build a Sales Plan: The Step-by-Step Guide’. Leah Messenger says, “Let’s dive deeper into each of these components so you’ll understand exactly... [Read more]

Does SEO’s reputation linger? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy... [Read more]

How to Start Affiliate Marketing With No Experience or Money [Video]

HubSpot has published a new video ‘How to Start Affiliate Marketing With No Experience or Money’. The HubSpot team says, “Are you feeling overwhelmed by affiliate marketing and the amount of information and choices available to get started? It’s easy to get lost in the sea of resources—but don’t worry. We’ve... [Read more]

SEL’s Growth marketing 2024 playbook

Growth marketing is a long-term marketing strategy that aims to increase a company’s revenue by improving customer retention and loyalty. It involves a process of experimentation and optimization, using data from marketing campaigns to inform adjustments to the marketing strategy. Search Engine Land contributor Daryl Fanelli has published the... [Read more]

WordStream Highlights 12 SEO Trends for 2024

In 2024, SEO will be heavily influenced by AI and machine learning. Search engines will lean on these technologies for more refined algorithms and a deeper understanding of user intent. WordStream contributor Manick Bhan has published an article featuring the 12 biggest SEO trends to watch in 2024. He says, “By following these important 2024 SEO... [Read more]


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