Images play an important role in achieving higher search engine rankings for your business. With the right optimization tactics, you can do it easily. seoClarity contributor Aidan McClain has published an article highlighting three useful steps to optimize images for search. He says, “Even the highest quality images can have underlying SEO issues.... [Read more]

Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices. Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET. The CMI team says, “Building links for SEO, like finding true love, isn’t... [Read more]

Quality products and a well-optimized e-commerce site is a key to boosting your e-commerce sales. Search Engine Journal contributor Adam Poehl has published an article highlighting nine things to optimize on your e-commerce site to drive more sales. He says, “Below is a list of nine things to start with that are sure to drive incremental sales: 1.... [Read more]

WP Secure. was launched earlier this week. It protects your site from people trying to hack in. That’s important because 170,000 WordPress sites were hacked last year, and many hackers got inside the site and took over control. 🚫 41% were hacked via their hosting provider’s flaws 🚫 29% were hacked via a vulnerability in the WordPress... [Read more]

You need a strong content strategy to establish your goals, determine priorities, and maximize marketing efficiency. Search Engine Journal contributor Kristi Hines has shared eight elements of a successful content strategy. She says, “Like a marketing octopus, there are eight important appendages to a good marketing strategy. Let’s run through... [Read more]

Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively. Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized... [Read more]

Neil Patel has published a new video ‘One Data Point That Will Change How You Do B2B Marketing’ to help marketers improve their b2b marketing. He says, “One data point that’ll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their... [Read more]

In just 5 minutes, Vocalic can create a voiceover or a video with voiceover for any product in any niche. This new SaaS software was just released by Dr. Amit Pareek‘s team. Now you can provide in-demand video creation services as an Agency and earn passive income. The video creation industry is growing daily. Why? Audiences prefer this form of... [Read more]

Pitching an article is the process by which freelance writers reach out to magazine editors with ideas for stories before they’ve written the completed piece. Copyblogger’s Stefanie Flexman has shared three useful ways to help you pitch articles. She says, “I want to show you how to seize more contemporary opportunities with classic grit. And... [Read more]

Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. New brand suitability solutions ensure you can safely scale your TikTok advertising strategy. Adweek is hosting a webinar ‘Safely Scale Your TikTok Advertising: How to Leverage New Brand Suitability Standards’ on Wednesday,... [Read more]

A sales letter has to be sharp and persuasive. It should be able to help you grow your business. Copyblogger founder Brian Clark has published an article ‘The Greatest Sales Letter of All Time’. He says, “The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall... [Read more]

Google’s universal analytics will be turned off on 1 July 2023. So it is important to have GA4 set up before the end of June this year. Builtvisible contributor Gary Stubbenhagen has published a brief guide on how to migrate and what you should do now. He says, “Here are some key timeline dates for the coming year to help you get up and... [Read more]

Content consolidation is the process of merging different pieces of content, such as blog posts, articles, or landing pages built for SEO, into a single, cohesive article. Search Engine Land contributor Dan Taylor has published an article explaining how content consolidation can improve your SEO performance. He says, “Several data sources can... [Read more]

The Google search engine results pages (SERPs) continue to get more complex and visual with hundreds of new SERP features. seoClarity contributor Mitul Gandhi has published an article on evolution of the Google SERPs. He says, “There’s a handful of SERP features that transform the results pages from primarily text-based to image-based. Some... [Read more]

What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you... [Read more]

There are several factors that affect your site’s website traffic. By constantly monitoring your site, you can continue to maintain higher search engine rankings. Marie Haynes of Marie Haynes Consulting has published a ‘Guide to assessing a drop in Google organic traffic’. She says, “In this article, we’ll share detailed thoughts... [Read more]

By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that... [Read more]

Semrush has published ‘The State of Content Marketing 2022 Global Report’. In the report, you’ll find insights and practical advice based on the opinions of industry experts and expert analysis of Semrush data. Covering everything you need to know to design a better content marketing strategy this year, this State of Content Marketing... [Read more]

HubSpot has published a new video ‘Networking on LinkedIn – Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send,... [Read more]

There are several quality resources to learn digital marketing. Since there are many, it becomes difficult to choose the right ones. Watch Aurelius Tjin’s latest video ‘8 Free Websites to Learn Digital Marketing’ to learn about free websites that offer digital marketing guidance. He says, “Are you wanting to learn digital marketing... [Read more]