The Essential Local SEO Strategy Guide - IM NewsWatch Newsletter, February 22, 2020

February 22nd, 2021 at 5:28 am EDT


 

IM NewsWatch

Monday, February 22, 2021

How We Increased Organic Traffic by 400% with Automation, March 10 [Webinar]

Search Engine Journal is hosting a webinar ‘How We Increased Organic Traffic by 400% with Automation’ on Wednesday, March 10, 2021 at 2.00 pm ET. The SEJ team says, “Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%? Register now for the next sponsored Search Engine... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

SEO Best Practices for News Sites & Short Articles

To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says,... [Read more]

Marketing and Affiliate Training 1: a reliable guide to online success #ad

Matt Garrett says it’s better to be persistent than talented. That’s the philosophy behind Marketing and Affiliate Training 1. You don’t have to be talented to build your online business. Just persistently follow the training. There’s nothing particularly special about Matt Garrett or Alex, his partner. They freely admit they... [Read more]

The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

How to Explain Domain Authority to a Non-SEO [Video]

MOZ has published a new Whiteboard Friday video ‘How to Explain Domain Authority to a Non-SEO’ featuring Andy Crestodina. The MOZ team says, “Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina —... [Read more]

Elon Musk’s Simple Productivity Hack

Running a successful business requires a lot of skills and time management is one of the most important among them. Inc. contributor Justin Bariso has published an article highlighting Elon Musk’s profoundly simple productivity hack that may change your life. He says, “With his hands in the mix of so many companies, one might assume that... [Read more]

Affilishopr: Affiliate marketing has never been this easy #ad

AffiliShopr is an all-in-one eCom affiliate store builder that solves the biggest problem Amazon affiliates have, no access to the Amazon API. Recently, Amazon changed the rules for affiliates. They now require that you make 3 sales before you can get access to their API. Now, with AffiliShopr, you can automatically build an affiliate store that promotes... [Read more]

Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021, February 24 [Webinar]

Search Engine Journal is hosting a webinar ‘Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021’ on Wednesday, February 24, 2021 at 2.00 pm ET. The SEJ team says, “Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review... [Read more]

Six Paid Search Strategies to win Local Business

Paid search marketing is a great way to reach your target customers and grow your sales online. Search Engine Land has shared six tips to win local with paid search. The SEJ team says, “Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for... [Read more]

Improve Your Marketing with These PPC Automation Tools and Scripts

PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy... [Read more]

Why VideoMan beats YouTube, Vimeo, Wistia, Vidyard #ad

VideoMan is a new SaaS platform where marketers can host their videos for improved engagement. It launches today at 11 AM EST. At 10 AM, there is a free training session to show all the ways it can build your business, including a service business building videos for other marketers. Here’s the link for the training session: VideoMan Training.... [Read more]

Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing, March 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing’ on Wednesday, March 3, 2021 at 2.00 pm ET. The CMI team says, “Content marketing is a key element to all marketing campaigns. However, to do it well requires solid alignment to company strategy, flexible, yet... [Read more]

Facebook Policy Changes and Its Impact on Small Business

Smart Company’s Eloise Keating has published an article titled ‘Small businesses caught in the crossfire as Facebook shows its true colours’ highlighting the impact on small businesses due to Facebook’s policy changes. He says, “An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused... [Read more]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]

Instant ProfitStores: affiliate store for Walmart, BestBuy, AliExpress, eBay, Amazon #ad

Victory Akpos has just released Instant ProfitStores, which they describe as "a brand new cloud-based affiliate store-builder app that automatically adds 50 of the hottest products from Walmart, BestBuy, AliExpress, eBay, and Amazon to a ‘done for you’ E-commerce Affiliate Store that’s proven to get results and convert." These stores require: No complicated APIs; No email list; No website.... [Read more]

Tips to Generate More Leads Using Video Content

Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using... [Read more]

Strategies to Create Engaging Podcasts and Audio Presentations

A well-planned copy can help you to create content that engages the target audience and brings out the desired output. Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations. He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well... [Read more]

Social Media Video Made Simple: How to Easily Make Great Videos [Podcast]

Social Media Examiner has published a new podcast episode ‘Social Media Video Made Simple: How to Easily Make Great Videos’ featuring Pelpina Trip. Michael Stelzner says, “Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview... [Read more]

Facebook e-Commerce Mastery: Sell to the biggest online market on earth #ad

It's a fact: there are more people on Facebook that want and need your product than anywhere else. 'Facebook e-Commerce Mastery' shows how to target them. You just need to find the people who want and need your product and invite them to your store. Unfortunately, on Facebook, without a roadmap, that could be like seeking a needle in a haystack.... [Read more]

The Anatomy of the Perfect Pitch Email [Video]

MOZ has published the latest episode of the Whiteboard Friday video episode ‘The Anatomy of the Perfect Pitch Email’ featuring Amanda Milligan. The MOZ team says, “If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers.... [Read more]

7-Step Guide to Performing Local SEO Keyword Research In 2021

Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and... [Read more]

Four Ways to Reduce Wasteful Facebook Ad Spending

Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads. Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending. She says, “To learn how to reduce wasteful... [Read more]

Making Viral Videos: A 4-Step System to More Eyeballs [Video]

Social Media Examiner has published a new video ‘Making Viral Videos: A 4-Step System to More Eyeballs’ featuring Matt Johnston. The SME team says, “Tired of low views on your videos? Wondering how to create videos people tell others about? Video marketing expert Matt Johnston shares a 4-step system for creating videos that attract... [Read more]

Blogging Wizard’s List of Best WordPress Image Gallery Plugins

With the right image gallery plugin, you can showcase your pictures in the proper manner and make the most out of them. Blogging Wizard contributor Christopher Jan Benitez has published a comprehensive post comparing 9 best WordPress image gallery plugins. He says, “In this post, we’re comparing the best WordPress image gallery plugins. So,... [Read more]

10 Tips to Maintain Online Presence During Mental Health Crisis

The uncertainty results in several problems floating around. The COVID-19 pandemic has resulted into several issues and one of them is mental health. To help anyone who is going through mental health problems, Blogging Wizard’s Kim Lochery has shared 10 tips to maintain an online presence during tough times. She says, “Life is tough. We... [Read more]

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