Proven Methods to Streamline Content Marketing - IM NewsWatch Newsletter, February 19, 2020
February 19th, 2021 at 5:59 am EDT
Friday, February 19, 2021
Six Paid Search Strategies to win Local Business
Paid search marketing is a great way to reach your target customers and grow your sales online. Search Engine Land has shared six tips to win local with paid search. The SEJ team says, “Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for... [Read more]
Improve Your Marketing with These PPC Automation Tools and Scripts
PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy... [Read more]
Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing, March 3 [Webinar]
Content Marketing Institute is hosting a webinar ‘Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing’ on Wednesday, March 3, 2021 at 2.00 pm ET. The CMI team says, “Content marketing is a key element to all marketing campaigns. However, to do it well requires solid alignment to company strategy, flexible, yet... [Read more]
Affilishopr: Affiliate marketing has never been this easy #ad
AffiliShopr is an all-in-one eCom affiliate store builder that solves the biggest problem Amazon affiliates have, no access to the Amazon API. Recently, Amazon changed the rules for affiliates. They now require that you make 3 sales before you can get access to their API. Now, with AffiliShopr, you can automatically build an affiliate store that promotes... [Read more]
Facebook Policy Changes and Its Impact on Small Business
Smart Company’s Eloise Keating has published an article titled ‘Small businesses caught in the crossfire as Facebook shows its true colours’ highlighting the impact on small businesses due to Facebook’s policy changes. He says, “An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused... [Read more]
14 Tips to Improve Website Content
Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]
Tips to Generate More Leads Using Video Content
Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using... [Read more]
Why VideoMan beats YouTube, Vimeo, Wistia, Vidyard #ad
VideoMan is a new SaaS platform where marketers can host their videos for improved engagement. There is a free training session to show all the ways it can build your business, including a service business building videos for other marketers. Here’s the link for the training session: VideoMan Training.... [Read more]
Strategies to Create Engaging Podcasts and Audio Presentations
A well-planned copy can help you to create content that engages the target audience and brings out the desired output. Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations. He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well... [Read more]
Social Media Video Made Simple: How to Easily Make Great Videos [Podcast]
Social Media Examiner has published a new podcast episode ‘Social Media Video Made Simple: How to Easily Make Great Videos’ featuring Pelpina Trip. Michael Stelzner says, “Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview... [Read more]
The Anatomy of the Perfect Pitch Email [Video]
MOZ has published the latest episode of the Whiteboard Friday video episode ‘The Anatomy of the Perfect Pitch Email’ featuring Amanda Milligan. The MOZ team says, “If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers.... [Read more]
Instant ProfitStores: affiliate store for Walmart, BestBuy, AliExpress, eBay, Amazon #ad
Victory Akpos has just released Instant ProfitStores, which they describe as “a brand new cloud-based affiliate store-builder app that automatically adds 50 of the hottest products from Walmart, BestBuy, AliExpress, eBay, and Amazon to a ‘done for you’... [Read more]
7-Step Guide to Performing Local SEO Keyword Research In 2021
Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and... [Read more]
Four Ways to Reduce Wasteful Facebook Ad Spending
Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads. Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending. She says, “To learn how to reduce wasteful... [Read more]
Making Viral Videos: A 4-Step System to More Eyeballs [Video]
Social Media Examiner has published a new video ‘Making Viral Videos: A 4-Step System to More Eyeballs’ featuring Matt Johnston. The SME team says, “Tired of low views on your videos? Wondering how to create videos people tell others about? Video marketing expert Matt Johnston shares a 4-step system for creating videos that attract... [Read more]
Signature Series PLR by Steven Alvey; 7-day sale #ad
Signature Series is a brand new line of premium, gorgeous, high production value PLR courses that you’ll actually be proud to place your name on to them offer to your subscribers and customers. This series is not flimsy, poorly written printed content. This is a collection of high-quality videos that include professional presenters who explain the topics clearly and concisely... [Read more]
Blogging Wizard’s List of Best WordPress Image Gallery Plugins
With the right image gallery plugin, you can showcase your pictures in the proper manner and make the most out of them. Blogging Wizard contributor Christopher Jan Benitez has published a comprehensive post comparing 9 best WordPress image gallery plugins. He says, “In this post, we’re comparing the best WordPress image gallery plugins. So,... [Read more]
10 Tips to Maintain Online Presence During Mental Health Crisis
The uncertainty results in several problems floating around. The COVID-19 pandemic has resulted into several issues and one of them is mental health. To help anyone who is going through mental health problems, Blogging Wizard’s Kim Lochery has shared 10 tips to maintain an online presence during tough times. She says, “Life is tough. We... [Read more]
How Marketers Can Navigate Identity Resolution
Identity Resolution is the process of matching and linking together identifiers across systems, devices, and touchpoints. It is aimed at drivig personalized experiences across channels and platforms Merkle’s Kelly O’Hara has published an article titled ‘How Marketers Can Navigate Identity Resolution’. Higlhighting the importance... [Read more]
Facebook e-Commerce Mastery: Sell to the biggest online market on earth #ad
It's a fact: there are more people on Facebook that want and need your product than anywhere else. 'Facebook e-Commerce Mastery' shows how to target them. You just need to find the people who want and need your product and invite them to your store. Unfortunately, on Facebook, without a roadmap, that could be like seeking a needle in a haystac... [Read more]
Google BERT Algorithm Update – Things You Should Know
In October 2019, Google released its newest and largest algorithm update called ‘Bidirectional Encoder Representations from Transformers’ (BERT). BrightEdge contributor Gabby Regalbuto has published an in-depth article on the Google BERT Algorithm Update. She says, “BERT models are applied to rank and will impact featured snippets Google... [Read more]
Google Advanced Search Guide
Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google... [Read more]
Improving Search Rankings with Google Search Console
It is important for you to get more search traffic as it enables you to create more business opportunities and get more sales done. And you can get more traffic by improving your search engine rankings. Rank Ranger’s Darrell Mordecai has shared some useful tips to help you use Google Search Console to improve your rankings. He says, “In... [Read more]
Your Guide to Digital Marketing
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For... [Read more]
Five Digital Marketing Predictions for 2021
Steffen Schebesta, CEO of Sendinblue has highlighted five digital marketing trends for small businesses in 2021. He says, In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the... [Read more]
Snapchat Ads: How to Get Started [Video]
Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media... [Read more]
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