Google’s Aurora Morales has announced the launch of a new video series called ‘Sustainable Monetized Websites’. She says, “The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. If you create, manage or monetize online content, you’ll find these videos a handy resource for... [Read more]

Listicles are list-posts, are articles structured around lists. Listicles expand on each list item with additional information to make them more useful for readers. Ahrefs contributor Joshua Hardwick has published an article highlighting 10 steps to write great listicle posts. He says, “Listicles don’t have to be clickbait. Those mind-numbing... [Read more]

Ahrefs has announced a new SEO course called ‘SEO Basics: What is SEO and Why is it Important?’. Sam Oh says, “In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works”. Ahrefs  [Read more]

Private Label Rights (PLR) content can come in handy for busy marketers: • Sometimes you are too busy to create fresh information for your followers. • Sometimes you need to address a topic you only know a little about. • Sometimes you want to enter a new niche. In times like these, PLR can get you moving quickly. Someone else creates... [Read more]

Bizwomen Contributor Lindsay Mueller has published an article highlighting 4 questions to ask before you bring in a business partner. She says, “Due to the quickly evolving pandemic business landscape, many business owners have explored new options to sustain and pivot their business model within the past year. For some business owners, this has... [Read more]

MOZ is going to host the ‘MozCon Virtual’ event on July 12-14, 2021. Cheryl Draper has announced the initial agenda for the event. She says, “Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances... [Read more]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’. It covers... [Read more]

The quality of PLR content makes a big difference in how you can put it to use. Of course, you want good grammar and spelling. That is obvious. But if there are mistakes, spell-checker software can fix the problems. But one thing you can’t easily correct is incorrect information. The creator of the content needs to be an expert, so you can sure... [Read more]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]

Social Media Examiner has published a new podcast ‘LinkedIn Ad Retargeting: What Marketers Need to Know’ featuring AJ Wilcox. Michael Stelzner says, “Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media... [Read more]

Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]

The internet is growing; that's common knowledge. But do you know how rapidly it is growing? Every day, over 547,200 websites are created. That's a remarkable business opportunity that AIWA helps you profit from... [Read more]

Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was... [Read more]

Search Engine Journal has published ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you make the most from your Facebook advertising efforts. About the Guide Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A... [Read more]

The headlines of your articles and blog posts help you to catch the attention of your audience. Copyblogger’s Brian Clark has shared 22 sure-fire headline formulas that work. He says, “Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and... [Read more]

Ben Murray and Karthik Ramani have teamed up to launch Rewardsly, new software that builds a loyalty program for a business, offering rewards for customers who frequently shop at the store. This new SaaS tool is easy to use (it's point-and-click) and is designed both for online businesses and for physical stores. Plus, it comes with a Commercial License. Use it for your own business, or for client businesses, or both... [Read more]

Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”. HubSpot has published ‘The Plain-English Guide to Integrated Marketing Communications’. The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge... [Read more]

HubSpot contributor Caroline Forsey has published an article covering seven effective ways to promote an event on Facebook. She says, “To demonstrate how to effectively promote an event on Facebook, let’s walk through an example. Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to... [Read more]

Blogging is one of the most useful ways to improve your marketing and promotion efforts. HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases. She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers... [Read more]

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use... [Read more]

Thanks to Unsplash.com Today, more than 4 billion people use the internet, and the number keeps increasing with every passing second. As a result, marketers all around the world want to have a website or at least a social media presence. Indeed, the internet a massive market for businesses of all kinds, from mobile phone sellers to florists,... [Read more]

Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]

Quick Sprout has listed the top 5 best lead management software. Lars Lofgren says, “Do you know the secret to finding the best fish? It’s improving your odds by catching as many fish as you can. And for this to be possible, you need the help of a sturdy, durable net which no aquatic creature can escape. The same thing works in capturing and... [Read more]

MOZ has published a new Whiteboard Friday video ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford. The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard... [Read more]

Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website redesign process, ensuring the new site has a quality foundation. With this guide, you can learn more about the key phases of a website redesign and how to make... [Read more]

Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What is video SEO? Video SEO in 3 steps Step 1: Get your videos indexed How to provide the information needed Checking if your video is indexed Step 2: Improve your videos ranking Video title Video thumbnail The... [Read more]

WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google. She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below... [Read more]