Search Engine Journal is hosting a live podcast ‘Microsoft Ads: Reach Success With The Future Of Ad Exchange’ featuring John Lee, Microsoft Ads’ Head of Evangelism on Tuesday, March 1, 2022, at 3 pm ET. Loren Baker says, “Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve... [Read more]

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. Search Engine Journal contributor Natalie Hoben has published an article highlighting 20 proven ways to reduce your bounce rate. She says,... [Read more]

Ecommerce is filled with so many incredible opportunities, yet there is so much more competition. However, large e-commerce sites are thriving – you’ve seen the proof. Search Engine Journal is hosting a webinar ‘SEO At Scale: What Large Ecommerce Sites Do Differently’ on Wednesday, March 9, 2021, at 2.00 pm ET. The SEJ team says, “Register... [Read more]

PodCentric is your podcasting marketing system that takes advantage of a current media trend: Podcast listening continues to rise in the United States, driven by an explosion in new podcast programming, the pandemic, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. Many marketers find it is confusing and complicated... [Read more]

Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders. Search Engine Journal is hosting a webinar ‘How Much Revenue Are You Losing From Organic Traffic Declines?’ on Wednesday, March 16, 2021, at 2.00 pm ET. The SEJ team says, “Register... [Read more]

Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on... [Read more]

As technology drives ahead, creativity can ensure it is properly mapped against human intent, interests, passions, the need for discovery, connectivity and marketplace conversations. This symbiosis will become even more crucial as Web 3.0 and the Metaverse emerge. AdWeek is hosting a webinar ‘The Intersection of Creativity and Technology: Prepare... [Read more]

Too bad we didn’t have PrimeDrive when we lost a hard drive full of data during what we thought was a safe backup. We ran out of hard drive space, bought a 2TB flash drive to save our data on, to free up space on the hard drive. But the flash drive was a fake [too bad; we didn’t see this video until later: https://www.youtube.com/watch?v=ZG-Joa3e5Tk];... [Read more]

By choosing the right advertising format and managing to target the right audience, you can achieve your Instagram advertising goals. Social Media Examiner’s Anna Sonnenberg has shared six time-saving tips to help you manage Instagram ads. She says, “Want better results from your Instagram ads? Wondering how to simplify management and reporting... [Read more]

A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a... [Read more]

Here is an Ahreafs video ‘How to Write a Blog Post That Attracts Backlinks’ to explore some useful tips on creating rewarding content. Ahrefs  [Read more]

AIWA22 Site Builder was just released, the 2022 upgraded version of the original AIWA. It's software that builds your websites for your own use or to sell – commercial license is included – without any technical skills needed.... [Read more]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate. Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to... [Read more]

MarketingProfs is hosting the ‘Marketing and Sales Enablement Friday Forum’ on Friday, March 11, 2022, at 11.30 am ET. Attend this event to discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. This event will have the following three sessions: Pivot,... [Read more]

HubSpot has published a new video ‘How to Run ads on Linkedin (In 5 Easy Steps)’ to help you take advantage of LinkedIn advertising. The HubSpot team says, “In this video HubSpot, will show you How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness,... [Read more]

Split Test Monkey is available now. Its goal is to reduce the chace of failure in your online ads. That's a good goal since failure is not unusual when it comes to online business. Every day, dozens or even hundreds of new people try to earn a living online. But usually, they find it's not as easy as some promoters make it seem. So people start to drop out.... [Read more]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance. She says, “We’re here to show you how to get the best bang for your buck by cleaning up your... [Read more]

Digital Marketing Depot has published a new e-book ‘The ultimate social media intelligence kit: case studies for every industry’. The DMD team says, “In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. Get a free copy of ‘The... [Read more]

User-generated content (UGC) is a great way to create your space in Google search results. It is a cost-effective way to drive more visitors to your site. Google’s John Brown has published a guide to user-generated content. He says, “User comments are a great way to drive discussion and engagement around articles. But if a publisher wants... [Read more]

RoyalStock is an extensive stock asset platform where you can build a profitable business. You can use the stock content (images, videos, more…) in your own business, for your clients. And you can build your own store of stock media collections and sell access to those collections.... [Read more]

Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience. Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy. She says, “A lot goes... [Read more]

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content,... [Read more]

Starting a new website is as easy as creating an email today. But when it comes to creating a responsive website that gets you traffic and boosts your business is a challenge. Watch Neil Patel’s new video ‘The Most Realistic Advice On How to Start a New Website’ to discover useful insights for your next website. He says, “People... [Read more]

Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well... [Read more]

SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created. Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022. He says, “Given 71% of marketers says organic search play... [Read more]

With the right automation tools, you can take your email marketing to an altogether new level. What you need are the insights to select the tools that can really help you. To help yourself with email marketing automation, watch HubSpot’s latest video ‘Top 7 Email Marketing Tools To Automate Emails & Get Clicks!’. The HubSpot team... [Read more]