Strategies to Improve Your Online Advertising - IM NewsWatch Newsletter, October 22, 2020
October 22nd, 2020 at 6:58 am EDT
Thursday, October 22, 2020
How to Improve Your Online Advertising
Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]
You Guide to Setting Up Google Dynamic Display Ads
With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available... [Read more]
Strategies to Build More Links
With effective link building techniques, you can improve keyword rankings and get more website traffic. Search Engine Journal’s Andrew Dennis has shared 10 proven link building techniques to help you improve your marketing. Dennis says, “here is a list of 10 link building techniques that work and will bring the types of links that fuel improved... [Read more]
Automation Empire builds 12 ClickBank affiliate sites in any niches #ad
Automation Empire, just released by Dan Green, builds and then hosts 12 entire ClickBank affiliate sites for you (complete with Google Traffic). These sites are built with point-and-click ease because this is Software as a Service (SaaS). ➤ You get niche-specific quality “original” content, auto-transcribed from YouTube, and posted to your sites... [Read more]
SEJ Highlights Pinterest Search Trends for Fall 2020
Search Engine Journal contributor Matt Southern has highlighted Pinterest search trends for Fall 2020. He says, “Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume... [Read more]
Is It Time for SEOs to Adopt a Growth Mindset? [Podcast]
Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why... [Read more]
A Practical Guide to Split Testing [Guide]
Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting... [Read more]
How to createcourses that provide experiences #ad
Marisa Murgatroyd is among many who have found that courses that only deliver facts and "how to" information are falling behind. Other courses, that get the student involved in acting on the information (and even more important, get the students emotionally involved in the course), presented get better returns on your investment... [Read more]
Five Ways to Grow Your Email List with Facebook Ads
Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads. Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads. Moore says, “Facebook ads are an effective way to gain the email addresses... [Read more]
Business2Community Highlights 17 Best Display Ads of 2020
Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1.... [Read more]
Five Strategies to Control Your Google Ads Costs
Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will... [Read more]
Infinitunes: Premium custom-made music tracks #ad
Whenever you create a video, whether for marketing or for entertainment, a background music soundtrack is an important feature. It adds interest and professionalism to your production. Even a dull and boring video can be improved with magnetic, energizing background music. That's why Brad Stephens invented Infinitunes... [Read more]
Strategies to Get More Subscribers with Your Content
Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content... [Read more]
12-Steps to Monetize Your Blog With Affiliate Marketing
Affiliate marketing is a great way to make money from your blogs and websites. By promoting the products and services related to your blog, you can make a passive income. Business2Community contributor Shweta Dawar has shared 12-steps to help you make money from your blog with affiliate marketing. Dawar says, “The simplest way to monetize a blog... [Read more]
CMI’s Two Tips to Improve Your Writing
Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing... [Read more]
MyVirtualTours Demo + Early Bird Special #ad
In these days of the pandemic, it's a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom. What's the solution? A virtual tour. People can tour what you are offering without leaving their homes. You do the tour online with photos or videos of the item you are selling. You explain what you have to offer with a voice-over to accompany the visuals... [Read more]
Everything You Need to Know about Google’s FAQ Rich Snippets
Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet,... [Read more]
Creating the 2021 Content Marketing Strategy
Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market. IMPACT’s Jen Barrell has shared... [Read more]
How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro [Podcast]
IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast titled ‘How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro’. She says, “This week on The Inbound Success Podcast, SparkToro Founder Rand Fishkin talks about starting over. Rand rose to marketing stardom as the Founder... [Read more]
CPA Boss: Brand New Beginner-Friendly CPA System #ad
CPA Boss was just released by Team Black Belt. This new product contains both CPA software to help you create effective CPA offers and a proven traffic system to send traffic to your CPA offers. Using the new tools in CPA Boss, you can: Start your CPA marketing without spending anything as a start-up budget; Easily discover unsaturated CPA offers in any niche... [Read more]
IMPACT Highlights 15 Marketing Mistakes
IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make. She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing... [Read more]
A CRO Guide for Marketers
Conversion rate optimization is a process of increasing the percentage of your website visitors taking the desired action. It is quite essential for achieving marketing success. VWO’s Nida Zehra has published ‘A CRO Guide for Marketers’. She says, “First thing first. You must know what you want to achieve with your optimization... [Read more]
Quick Sprout’s List of 7 Best WordPress Web Hosts for 2020
Quick Sprout’s Lars Lofgren has published a list of seven best WordPress web hosts for 2020. He says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best... [Read more]
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