Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing... [Read more]

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet,... [Read more]

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market. IMPACT’s Jen Barrell has shared... [Read more]

Marisa Murgatroyd is among many who have found that courses that only deliver facts and “how to” information are falling behind. Other courses, that get the student involved in acting on the information (and even more important, get the students emotionally involved in the course), presented get better returns on your investment. She recently... [Read more]

IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast titled ‘How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro’. She says, “This week on The Inbound Success Podcast, SparkToro Founder Rand Fishkin talks about starting over. Rand rose to marketing stardom as the Founder... [Read more]

IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make. She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing... [Read more]

Conversion rate optimization is a process of increasing the percentage of your website visitors taking the desired action. It is quite essential for achieving marketing success. VWO’s Nida Zehra has published ‘A CRO Guide for Marketers’. She says, “First thing first. You must know what you want to achieve with your optimization... [Read more]

Whenever you create a video, whether for marketing or for entertainment, a background music soundtrack is an important feature. It adds interest and professionalism to your production. Even a dull and boring video can be improved with magnetic, energizing background music. That’s why Brad Stephens invented Infinitunes. Have you ever spent hours... [Read more]

Quick Sprout’s Lars Lofgren has published a list of seven best WordPress web hosts for 2020. He says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best... [Read more]

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they... [Read more]

By attracting quality organic traffic from search engines, you can continue to grow your online reach and make more sales. Seer Interactive’ Savannah Boone has shared 10 ways to help you improve organic search rankings on Google. She says, “Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help... [Read more]

In these days of the pandemic, it's a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom. What's the solution? A virtual tour. People can tour what you are offering without leaving their homes. You do the tour online with photos or videos of the item you are selling. You explain what you have to offer with a voice-over to accompany the visuals... [Read more]

Searchmetrics has published a new episode of Voices of search podcast titled ‘SEO Content Strategy Playbook’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a... [Read more]

When it comes to social media marketing, you need to turn your heads to Facebook and Instagram. With new features, these two networks capture the majority of the social media audience. Social Media Examiner’s Jenn Herman has shared four ways to help you get more Instagram traffic. Herman says, “In this article, you’ll discover four places... [Read more]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads. The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a... [Read more]

CPA Boss was just released by Team Black Belt This new product contains both CPA software to help you create effective CPA offers and a proven traffic system to send traffic to your CPA offers. Using the new tools in CPA Boss, you can: Start your CPA marketing without spending anything as a start-up budget; Easily discover unsaturated CPA offers in any niche... [Read more]

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore. He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading.... [Read more]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart... [Read more]

Neil Patel has published a new video ’27 Content Types For Instagram’ sharing a variety of content types to improve your Instagram marketing. He says, “Today I’m going to be teaching you about the different types of content that you can post on Instagram and how you can leverage them to go from zero to 100,000 followers”. Watch... [Read more]

Your site needs to get the basics right: enough content, clean navigation, and the important standard pages (About Us, Contact Us, legal pages, etc.), but those are the bare minimum. For your site to excel and to bring in the most engaged fans, you need to do more... [Read more]

Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention. iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets. Turner says, “As we noted back in January, Featured Snippets went through... [Read more]

Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers. Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content. Brogan says, “Want to stand out on LinkedIn?... [Read more]

Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics. Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns. Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure... [Read more]

Neil Patel has published a new video ‘How to Promote YouTube Videos’ as a part of his YouTube Unlocked series. In this video, he explains some useful techniques to help you make your video search-friendly. Neil Patel’s Blog  [Read more]

With the help of quality video content, you can enhance your online reach and persuade people to take an action. Social Media Examiner has published a new podcast episode ‘Live Video Engagement: How to Build Relationships Live’ featuring Janine Cummings to help you make the most from the live video. The SME team says, “Want to create... [Read more]