Strategies to Create High-Converting Content - IM NewsWatch Newsletter, February 26, 2020

February 26th, 2021 at 6:51 am EDT


 

IM NewsWatch

Friday, February 26, 2021

Five Strategies to Create High-Converting Content

Quality content can help you to improve your conversion rates and grow sales. The element of persuasiveness can be a key factor in creating converting content. Content Marketing Institute’s Shane Barker has shared five useful strategies to help you create high-converting content. He says, “Here are five ways to create engaging content to... [Read more]

How to Maximize Your Customer Lifetime Value with Email Marketing [Video]

Neil Patel has published a new video ‘How to Maximize Your Customer Lifetime Value with Email Marketing’ as a part of his Email Marketing Unlocked series. He says, “In today’s lesson, I’m going to be breaking down email optimization, but why should you optimize your emails? Well, it’s all about lifetime value. The... [Read more]

The SEO Content Creation Process [Guide]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders... [Read more]

Vidnami sale ends at midnight #ad

If you haven’t already snapped up your Vidnami 40% OFF Discount, your time is running out. Because Vidnami reverts to the regular retail price, and your 40% lifetime saving will be off the table at midnight EST. Click here to grab this special offer now: Vidnami Flash Sale. If you’ve been searching for a quick and easy way to create professional... [Read more]

What Are Negative Keywords and How to Use Them

Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for. Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them. He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word... [Read more]

How to Outsource SEO (Step-by-Step)

Ahrefs has published a new video ‘How to Outsource SEO (Step-by-Step)’ to help you find out the ways to outsource your SEO tasks. In today’s video, you’ll learn how to systematize and outsource SEO using a simple 3-step framework. Watch the video. Ahrefs  [Read more]

Building An Email List Using Contact Form

Getting more and more email subscribers is a way to enhance your online reach and create more business opportunities. Blogging Wizard’s Adam Connell has shared a step-by-step guide to building an email ist using a contact form. He says, “Why should you use a contact form to build your email list exactly? It’s one of the quickest and easiest... [Read more]

Wizzard: Simple All-In-One Affiliate System #ad

If you are just starting out on your online marketing business, Wizzard may get you going on the right track. Affiliate marketing may look really easy, but there is generally some work, some money, and some “smarts” involved to do it effectively. But now you can now launch your first affiliate campaign (with traffic built-in) in about5... [Read more]

Is Your Business Ready for the Remote Work Revolution?

Jeff Bullas has published an article titled ‘Is Your Business Ready for the Remote Work Revolution?’. He says, “Things just feel weird. Sometimes I think it is the minuscule and hidden threat that still challenges our health and lives that emerged just over 12 months ago. Often the paranoia is palpable as what was safe is now seen... [Read more]

Facebook Ads: How to Reduce Wasteful Spending [Video]

Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl. The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending... [Read more]

The Ultimate Guide to Google Ads [Guide]

IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘. It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT. This guide answers the following questions: What the heck are Google Ads? Is that different from PPC? Are Google Ads right for my... [Read more]

GMB Posting Magic: How a grandma earns $200/month per client #ad

Jeanne Kolenda just released 'GMB Posting Magic', her method for working with local clients to earn consistent, repeat income. And she says it is all on auto-pilot. She helps them with Google my Business (GMB). Many have never heard of it, but she shows them how it can increase their business in their home town dramatically... [Read more]

Investigating Traffic Upticks [Video]

MOZ has published a new Whiteboard Friday video ‘Investigating Traffic Upticks’ featuring Jo Cameron. The MOZ team says, “In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic... [Read more]

Blending PPC and SEO Strategies for Business Success

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities... [Read more]

The Science of Driving Profit, Scalability & Growth, February 25 [Webinar]

T-Mobile for Business is hosting a webinar ‘The Science of Driving Profit, Scalability & Growth’ on Thursday, February 25, 2021 at 1.00 pm EST. The T-Mobile team says, “Steering a business toward expansion and growth requires a series of intentional practices. There’s a science to scaling a business from its inception to... [Read more]

Marketing and Affiliate Training for beginners and intermediates #ad

Building a reliable income online isn't actually difficult, it's simply a process with logical steps that need to be followed. If you are looking for reliable guidance about building a business online, onn that is not a flash in the pan, check out Marketing and Affiliate Training 1... [Read more]

3 Ways to Drive More Sales In Your App [Video]

Entrepreneur magazine contributor Jason Feifer has published a new video ‘3 Ways to Drive More Sales In Your App’ featuring Lavinia Hajji. He says, “A user downloads your app. Success! Except… why aren’t they using it? To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing... [Read more]

Improve Your Marketing with These Trends

Digital marketing continues to evolve with the introduction of new tools and technology. Along with this, also that newer strategies adopted by marketers play an important role. Entrepreneur magazine contributor Peter Daisyme has published an article highlighting four digital marketing trends to take advantage of. He says, “Anyone who tries to... [Read more]

Google News SEO & Google Discover [Podcast]

Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on... [Read more]

Affilishopr: Affiliate marketing has never been this easy #ad

AffiliShopr is an all-in-one eCom affiliate store builder that solves the biggest problem Amazon affiliates have, no access to the Amazon API. Recently, Amazon changed the rules for affiliates. They now require that you make 3 sales before you can get access to their API... [Read more]

LinkedIn Pages Get New Features

Search Engine Journal’s Matt Southern has reported that LinkedIn is launching new features for Pages to help businesses generate more leads and keep employees engaged. He says, “LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates... [Read more]

Making Business Taxes Work for You, March 4 [Webinar]

T-Mobile for Business is hosting a webinar ‘Making Business Taxes Work for You’ on Thursday, March 4, 2021 at 1.00 pm EST. The T-Mobile team says, “Not understanding the compliance requirements for your entity is detrimental to your success as a business owner. Business taxation is one of the required areas of compliance that can sometimes... [Read more]

3 Key Principles for Leveraging Cold Email Outreach [Video]

Entrepreneur magazine has published a new video ‘3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising’ featuring James McKinney. The Entrepreneur team says, “In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your... [Read more]

Improve Marketing Messaging with Social Listening

Social media platforms play a pivotal role in discovering what people want and how they wish to be treated. Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging. He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure... [Read more]

The Key Customer Engagement Trends of 2021, March 4 [Webinar]

Marketing Week is hosting a webinar ‘The key customer engagement trends of 2021, and how successful brands are adapting’ on Thursday, March 4, 2021. The MW team says, “Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business... [Read more]

Social Media Video Metrics & Ideas [Cheat Sheet]

Sprout Social has published a new cheat sheet called ‘Social Media Video Metrics & Ideas’. The Sprout Social team says, “If you’re optimizing your current video content strategy or even starting from scratch, you should be able to answer the following questions: What do you want your videos to accomplish? What stories can you... [Read more]

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