Principles for Leveraging Cold Email Outreach - IM NewsWatch Newsletter, February 25, 2020

February 25th, 2021 at 6:29 am EDT


 

IM NewsWatch

Thursday, February 25, 2021

Blending PPC and SEO Strategies for Business Success

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities... [Read more]

The Science of Driving Profit, Scalability & Growth, February 25 [Webinar]

T-Mobile for Business is hosting a webinar ‘The Science of Driving Profit, Scalability & Growth’ on Thursday, February 25, 2021 at 1.00 pm EST. The T-Mobile team says, “Steering a business toward expansion and growth requires a series of intentional practices. There’s a science to scaling a business from its inception to... [Read more]

3 Ways to Drive More Sales In Your App [Video]

Entrepreneur magazine contributor Jason Feifer has published a new video ‘3 Ways to Drive More Sales In Your App’ featuring Lavinia Hajji. He says, “A user downloads your app. Success! Except… why aren’t they using it? To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing... [Read more]

WIZZARD: Simple affiliate system using Google traffic #ad

New software for affiliate marketers, called Wizzard, just launched, and is available at a discounted launch price now. It was developed by leading internet marketers, Venkata Ramana and Mark Bishop. They designed this all-in-one affiliate tool so that even beginners can use it with no history in marketing, no knowledge of marketing, and no technical... [Read more]

Improve Your Marketing with These Trends

Digital marketing continues to evolve with the introduction of new tools and technology. Along with this, also that newer strategies adopted by marketers play an important role. Entrepreneur magazine contributor Peter Daisyme has published an article highlighting four digital marketing trends to take advantage of. He says, “Anyone who tries to... [Read more]

Google News SEO & Google Discover [Podcast]

Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on... [Read more]

LinkedIn Pages Get New Features

Search Engine Journal’s Matt Southern has reported that LinkedIn is launching new features for Pages to help businesses generate more leads and keep employees engaged. He says, “LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates... [Read more]

GMB Posting Magic: Grandma shares how she earns $200/month, per client #ad

Jeanne Kolenda just released GMB Posting Magic, her method for working with local clients to earn consistent, repeat income. And she says it is all on auto-pilot. She helps them with Google my Business (GMB). Many have never heard of it, but she shows them how it can increase their business in their home town dramatically. When they understand they... [Read more]

Making Business Taxes Work for You, March 4 [Webinar]

T-Mobile for Business is hosting a webinar ‘Making Business Taxes Work for You’ on Thursday, March 4, 2021 at 1.00 pm EST. The T-Mobile team says, “Not understanding the compliance requirements for your entity is detrimental to your success as a business owner. Business taxation is one of the required areas of compliance that can sometimes... [Read more]

3 Key Principles for Leveraging Cold Email Outreach [Video]

Entrepreneur magazine has published a new video ‘3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising’ featuring James McKinney. The Entrepreneur team says, “In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your... [Read more]

Improve Marketing Messaging with Social Listening

Social media platforms play a pivotal role in discovering what people want and how they wish to be treated. Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging. He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure... [Read more]

Marketing and Affiliate Training for beginners and intermediates #ad

Building a reliable income online isn't actually difficult, it's simply a process with logical steps that need to be followed. If you are looking for reliable guidance about building a business online, onn that is not a flash in the pan, check out Marketing and Affiliate Training 1. In it, long-time online marketer Matt Garrett is sharing his 20 years of successful marketing strategy with those of us who haven't found their way online... [Read more]

The Key Customer Engagement Trends of 2021, March 4 [Webinar]

Marketing Week is hosting a webinar ‘The key customer engagement trends of 2021, and how successful brands are adapting’ on Thursday, March 4, 2021. The MW team says, “Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business... [Read more]

Social Media Video Metrics & Ideas [Cheat Sheet]

Sprout Social has published a new cheat sheet called ‘Social Media Video Metrics & Ideas’. The Sprout Social team says, “If you’re optimizing your current video content strategy or even starting from scratch, you should be able to answer the following questions: What do you want your videos to accomplish? What stories can you... [Read more]

2021 Best Practices for Busy Marketers [Guide]

MarketingProfs has published a new guide called ‘2021 Best Practices for Busy Marketers’ to help marketers improve their marketing performance. The MarketingProfs team says, “You’re an expert on your brand. Oh, and social. Digital. Print. Email. Content marketing. Events. See what we’re getting at here? It’s no wonder... [Read more]

Affilishopr: Affiliate marketing has never been this easy #ad

AffiliShopr is an all-in-one eCom affiliate store builder that solves the biggest problem Amazon affiliates have, no access to the Amazon API. Recently, Amazon changed the rules for affiliates. They now require that you make 3 sales before you can get access to their API... [Read more]

Tips to Improve Your Google Search Rankings

By choosing the right keywords for your SEO campaigns, you can continue to grow your search traffic resulting in better business. Adam Riemer has shared some useful tips to help you improve your Google search rankings. He says, “This post will teach you one of my favorite SEO tips. I use this for clients and affiliates that want to show up for... [Read more]

17 Steps to Improve Google Image Search Ranking

The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another... [Read more]

A Google Analytics Love Affair

Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely,... [Read more]

Why VideoMan beats YouTube, Vimeo, Wistia, Vidyard #ad

Unlike other platforms, VideoMan has a lot of benefits specially tailored specifically for marketing videos. They call it "Next-Gen Video Hosting Technology". The essence of its uniqueness is that it offers video creation tools in addition to video hosting... [Read more]

Instagram Reels Strategy: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’. Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content? You’ll discover a strategy to promote your products and services using Instagram Reels. The last few years have... [Read more]

Pinterest Analytics: How to Improve Your Pinterest Performance [Video]

Social Media Examiner has published a new video ‘Pinterest Analytics: How to Improve Your Pinterest Performance’ featuring Jennifer Priest. The SME team says, “Want better results from your Pinterest content? Wondering how to analyze your pins? Pinterest expert Jennifer Priest explains how to use Pinterest Analytics to analyze your... [Read more]

Merkle’s Six Tips to Optimize Promotional Strategy in 2021

Merkle’s Jason Kim has shared six tips to optimize promotional strategy in 2021. He says, “To offset the volatility of the disruptive months we experienced last year (and are still experiencing), marketers must create compelling promotional strategies to maximize sales. Here are six suggestions that can effectively help marketers optimize... [Read more]

Top 7 WordPress Web Hosts for 2021

Quick Sprout has listed the top 7 best WordPress web hosts for the year 2021. Lars Lofgren says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best WordPress... [Read more]

Guide to Preparing for Page Experience and Core Web Vitals

In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals... [Read more]

Everything You Need to Know about SERPs

Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge. See Interactive’s Leah Hillegas has published a comprehensive article on SERPs. She says, “SERPs are primarily made of both... [Read more]

MOZ on Emerging Technologies in SEO and Their Applications

MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications. He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December... [Read more]

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