WhatsApp marketing helps businesses connect with customers in real time, delivering personalized messages, offers, and support directly on a familiar platform. Its wide reach and instant engagement make it a powerful tool for boosting sales and building customer loyalty.The latest ‘HubSpot Marketing’... [Read more]

Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.She says, “Anchor... [Read more]

This is a reminder for the Adweek webinar on September 25, 2025.AI is transforming marketing, but only when it’s powered by the right data. Without clean, current, and well-organized inputs, even the most advanced models can misfire, leading to missed opportunities and wasted spend.Adweek is hosting a webinar, ‘Boost AI Performance... [Read more]

NanoBanana AI was designed for every marketer, entrepreneur, and creator drowning in the visual content struggle.Imagine your biggest visual content nightmare. Is it the endless hours spent trying to get a design “just right” in Photoshop? The crushing weight of monthly subscription fees for stock photos that look generic and uninspired?... [Read more]

Evergreen articles provide timeless value by covering topics that remain relevant for years, ensuring steady traffic and engagement. They act as long-term assets for content strategy, driving consistent visibility and authority.Search Engine Journal contributor Roger Montti has published an article answering the question, ‘Are AI Search Summaries... [Read more]

This is a reminder for the MarketingProfs webinar on September 25, 2025.Lead nurturing is essential to build trust with prospects, guiding them through the buyer’s journey with relevant engagement. It increases conversion rates by turning interested leads into loyal customers over time.MarketingProfs is hosting a webinar, ‘Are You Nurturing... [Read more]

Link bait content is crafted to attract attention and naturally earn backlinks by being highly valuable, unique, or entertaining. It boosts brand visibility, authority, and organic reach without relying solely on outreach.Search Engine Land contributor Zoe Ashbridge has published an article on Link bait content.She says, “Link bait content helps... [Read more]

GPT Creator Club puts you in the GPT business even if you’re starting from scratch (and not techy at all).A GPT (short for Generative Pre-trained Transformer) is a custom AI tool built inside a generic AI tool like ChatGPT that can perform specific tasks like writing content, answering questions, generating ideas, or solving problems, based... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How This AI Startup Grew to $50M ARR in 2 Years’.It covers the following:Influencer Marketing Drives... [Read more]

Content Marketing Institute has published a new video, ‘Why Cracker Barrel’s ‘Failed’ Rebrand Wasn’t a Big Mistake’.The CMI team says, “Cracker Barrel’s recent logo design has sparked a firestorm of comments across social media. But was the decision to replace its iconic rocking chair... [Read more]

This is a reminder for the DMI webinar on September 25, 2025.Digital Marketing Depot is hosting a webinar, ‘Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness’ on Thursday, September 25, 2025, at 1.00 am EDT.The DMD team says, “In this webinar, you’ll hear how MilliporeSigma,:Created a single source... [Read more]

The latest AI tool for marketers is Bloom AI Ultimate, and it completely bypasses the old rules of content creation and SEO. It’s a way to get free, targeted traffic and commissions on autopilot, without ever building a single backlink, without a single piece of complicated technical SEO, and without even needing a website of your own.... [Read more]

Semrush contributors Christine Skopec and Connor Lahey have published an article featuring eight tips on the off-page SEO checklist.Off-page SEO focuses on improving a website’s authority and visibility through external efforts like backlinks, social signals, and brand mentions. It helps build trust, credibility, and higher search rankings beyond... [Read more]

AI-generated content should always go through human review to maintain accuracy and reliability. Human oversight helps ensure clarity, trustworthiness, and alignment with quality standards.Search Engine Journal contributor Roger Montti has published an article featuring Google’s Gary Illyes discussing the human editorial review of AI-generated... [Read more]

Driving digital growth means leveraging data, technology, and strategy to expand online reach and revenue. It focuses on optimizing marketing, customer engagement, and innovation for sustainable success.Digital Marketing Depot is hosting a webinar, ‘Driving Digital Growth: How Acquia Uses Conductor to Thrive in the AI Landscape’... [Read more]

VidFlux AI creates stunning videos in minutes —no experience needed. It offers: 25 Video Creation Modes, 3-Step Simplicity, Commercial License Included, Pre-Made Templates.... [Read more]

Digital Marketing Depot is hosting a webinar, ‘Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness’ on Thursday, September 25, 2025, at 1.00 am EDT.The DMD team says, “In this webinar, you’ll hear how MilliporeSigma,:Created a single source of truth for customer identity that fuels AI-driven campaigns... [Read more]

AI is revolutionizing paid search advertising by optimizing bids, targeting, and ad placements with real-time precision. It enhances ROI through personalization and predictive insights, making campaigns more efficient and impactful.Search Engine Journal contributor Brooke Osmundson has published an article on how AI mode will redefine paid search advertising.She... [Read more]

Ads are increasingly dominating AI-powered search, blending seamlessly with organic results to capture user attention. This shift raises concerns about authenticity, as sponsored content may overshadow unbiased, information-driven answers.Neil Patel has published a new video, ‘Ads Are Taking Over AI Search: ChatGPT, Google, Perplexity’.This... [Read more]

Callsi is the groundbreaking AI telephone agent that's set to transform the way you do business. It isn't just an automated system; it's a sophisticated AI agent that sounds so human, your customers won't believe they're talking to a machine.... [Read more]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI... [Read more]

The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5... [Read more]