Impact of AI on Paid Search Advertising, September 23, 2025

September 23rd, 2025 at 8:01 am EDT
Internet Marketing NewsWatch
Tuesday, September 23, 2025

Off-Page SEO Checklist from Semrush

Semrush contributors Christine Skopec and Connor Lahey have published an article featuring eight tips on the off-page SEO checklist.Off-page SEO focuses on improving a website’s authority and visibility through external efforts like backlinks, social signals, and brand mentions. It helps build trust, credibility, and higher search rankings beyond... [Read more]

Google: Human Review Essential for AI Content [Report]

AI-generated content should always go through human review to maintain accuracy and reliability. Human oversight helps ensure clarity, trustworthiness, and alignment with quality standards.Search Engine Journal contributor Roger Montti has published an article featuring Google’s Gary Illyes discussing the human editorial review of AI-generated... [Read more]

Driving Digital Growth: How Acquia Uses Conductor to Thrive in the AI Landscape, October 2 [Webinar]

Driving digital growth means leveraging data, technology, and strategy to expand online reach and revenue. It focuses on optimizing marketing, customer engagement, and innovation for sustainable success.Digital Marketing Depot is hosting a webinar, ‘Driving Digital Growth: How Acquia Uses Conductor to Thrive in the AI Landscape’... [Read more]

GPT Creator Club Lets You Create, Sell AI Apps in 20 Minutes #ad

GPT Creator Club puts you in the GPT business even if you’re starting from scratch (and not techy at all).A GPT (short for Generative Pre-trained Transformer) is a custom AI tool built inside a generic AI tool like ChatGPT that can perform specific tasks like writing content, answering questions, generating ideas, or solving problems, based... [Read more]

Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness, September 25 [Webinar]

Digital Marketing Depot is hosting a webinar, ‘Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness’ on Thursday, September 25, 2025, at 1.00 am EDT.The DMD team says, “In this webinar, you’ll hear how MilliporeSigma,:Created a single source of truth for customer identity that fuels AI-driven campaigns... [Read more]

Analyzing the Impact of AI on Paid Search Advertising

AI is revolutionizing paid search advertising by optimizing bids, targeting, and ad placements with real-time precision. It enhances ROI through personalization and predictive insights, making campaigns more efficient and impactful.Search Engine Journal contributor Brooke Osmundson has published an article on how AI mode will redefine paid search advertising.She... [Read more]

Ads Are Taking Over AI Search: ChatGPT, Google, Perplexity [Video]

Ads are increasingly dominating AI-powered search, blending seamlessly with organic results to capture user attention. This shift raises concerns about authenticity, as sponsored content may overshadow unbiased, information-driven answers.Neil Patel has published a new video, ‘Ads Are Taking Over AI Search: ChatGPT, Google, Perplexity’.This... [Read more]

The New Digital Gold Rush: How Bloom AI gives you an Edge #ad

Bloom AI Ultimate is designed for every online marketer, affiliate, and content creator who is tired of the grind. Do you remember the feeling? The thrill of hitting publish on a new piece of content, full of hope that it would climb the ranks and bring in a steady stream of traffic and sales? You did the keyword research. You optimized the... [Read more]

Reminder- Take Your Content Global: Working with AI Agents, Without the Rework, September 24 [Webinar]

This is a reminder for the CMI webinar on September 24, 2025.AI agents in content marketing streamline research, creation, and distribution, saving time while enhancing personalization. They help brands deliver smarter, data-driven content that resonates with target audiences at scale.Content Marketing Institute is hosting a webinar, ‘Take Your... [Read more]

The Future of AI in Search [Video]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI... [Read more]

Reminder- AI is Rewriting Local Search: How Multi-Location Brands Can Win Now, September 24-25 [Webinar]

This is a reminder for the SEJ webinar on September 24, 2025.AI is transforming local search by delivering highly personalized, context-aware results that match user intent more precisely. It helps businesses boost visibility through smarter recommendations, voice search optimization, and real-time engagement.Search... [Read more]

VidFlux AI: Create Stunning Videos in Minutes #ad

VidFlux AI creates stunning videos in minutes —no experience needed.Let’s face it—video marketing is no longer optional. It’s the fastest-growing content format on the planet, accounting for over 80% of online traffic and dominating platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook. But for most marketers, video creation... [Read more]

Reminder- Create a Winning Black Friday Campaign in 2025, September 24 [Webinar]

This is a reminder for the DMI webinar on September 24, 2025.A winning Black Friday campaign combines irresistible offers with smart targeting to capture attention in a crowded marketplace. Timely promotions, urgency-driven messaging, and personalized engagement drive maximum sales impact.Digital Marketing Institute is hosting a webinar, ‘Create... [Read more]

How to Build the Best Influencer Partnerships [Video]

The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5... [Read more]

Ahrefs Lists 100 Most Cited Domains in ChatGPT

Ahrefs contributor Si Quan Ong has published an article featuring the 100 most cited domains in ChatGPT.He says, “We analyzed our Brand Radar database of 9.6 million ChatGPT queries to identify the domains that appear most often in ChatGPT responses.These are the 100 most cited domains, along with their number of mentions.100 most cited domains... [Read more]

Callsi: The AI Telephone Agent That Sounds Human #ad

Let Callsi handle your support calls and sales calls (both inbound and outbound).In today’s fast-paced business world, staying ahead of the competition requires more than just a great product or service; it demands a seamless, efficient, and personalized approach to customer communication. But what if you could have a dedicated team of... [Read more]

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners [Guide]

Ahrefs has published ‘The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners’.Mateusz Makosiewicz says, “Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let alone optimizing for... [Read more]

Strategies to create landing pages with high ROI

HubSpot contributor Hannah Harris has published an article on creating landing pages with high ROI.She says, “Building a landing page doesn’t have to be complicated, but it does need to be intentional. Whether I’m creating one from scratch or refreshing an old one, I always follow a few core steps to make sure it’s built to convert.1.... [Read more]

Explained: Email whitelisting for marketers

HubSpot contributor Jeanne Jennings has published an article explaining why email whitelisting is important for marketers.She says, “As a recipient, you’ll want to whitelist the sending address of people and brands that you trust – whose messages you want delivered to the inbox, not to the spam folder.This could include:Family and friends.Schools,... [Read more]

AI Snippets & Schema Pro: World's first WordPress plugin for AI engine optimization #ad

AI Snippets & Schema Pro was created because standard SEO isn't enough anymore. The creator says it's the first-ever WordPress plugin built specifically for AI Engine Optimization (similar to Search Engine Optimization, but for AI engines, instead.)... [Read more]

Forrester on Strategic AI Readiness

Oliwia Berdak, VP, Research Director at Forrester, has published an article on strategic AI readiness.She says, “Artificial intelligence has moved from the margins to the mainstream. But as the buzz around generative and agentic AI intensifies, many organizations are asking a more grounded question: How do we move from experimentation to enterprise-scale... [Read more]

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap [Podcast]

Forrester’s latest ‘What It Means’ podcast is titled, ‘Fear In B2B Buying, Future Of Experiences, Cisco Live Recap’.The Forrester team says, “As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.In this episode:VP and Principal... [Read more]

The Brand NEW AI Marketing Strategy for 2025 [Podcast]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The Brand NEW AI Marketing Strategy for 2025’.It covers the following:Loop Marketing: A New FrameworkThe... [Read more]

Influencer Marketing: Beginner vs Pro – What Most Marketers Get Wrong [Video]

Influencer marketing leverages trusted voices to authentically connect brands with target audiences. It boosts credibility, engagement, and reach through relatable storytelling and social influence.The latest ‘HubSpot Marketing’ video is titled ‘Influencer Marketing: Beginner vs Pro – What... [Read more]

Create a Winning Black Friday Campaign in 2025, September 24 [Webinar]

A winning Black Friday campaign combines irresistible offers with smart targeting to capture attention in a crowded marketplace. Timely promotions, urgency-driven messaging, and personalized engagement drive maximum sales impact.Digital Marketing Institute is hosting a webinar, ‘Create a Winning Black Friday Campaign in 2025’ on Wednesday,... [Read more]


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