Improving Search Rankings with Google Search Console - IM NewsWatch Newsletter, February 18, 2020

February 18th, 2021 at 6:03 am EDT


 

IM NewsWatch

Thursday, February 18, 2021

Four Ways to Reduce Wasteful Facebook Ad Spending

Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads. Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending. She says, “To learn how to reduce wasteful... [Read more]

Making Viral Videos: A 4-Step System to More Eyeballs [Video]

Social Media Examiner has published a new video ‘Making Viral Videos: A 4-Step System to More Eyeballs’ featuring Matt Johnston. The SME team says, “Tired of low views on your videos? Wondering how to create videos people tell others about? Video marketing expert Matt Johnston shares a 4-step system for creating videos that attract... [Read more]

Blogging Wizard’s List of Best WordPress Image Gallery Plugins

With the right image gallery plugin, you can showcase your pictures in the proper manner and make the most out of them. Blogging Wizard contributor Christopher Jan Benitez has published a comprehensive post comparing 9 best WordPress image gallery plugins. He says, “In this post, we’re comparing the best WordPress image gallery plugins. So,... [Read more]

Why VideoMan beats YouTube, Vimeo, Wistia, Vidyard #ad

VideoMan is a new SaaS platform where marketers can host their videos for improved engagement. It launches today at 11 AM EST. At 10 AM, there is a free training session to show all the ways it can build your business, including a service business building videos for other marketers. Here’s the link for the training session: VideoMan Training.... [Read more]

10 Tips to Maintain Online Presence During Mental Health Crisis

The uncertainty results in several problems floating around. The COVID-19 pandemic has resulted into several issues and one of them is mental health. To help anyone who is going through mental health problems, Blogging Wizard’s Kim Lochery has shared 10 tips to maintain an online presence during tough times. She says, “Life is tough. We... [Read more]

How Marketers Can Navigate Identity Resolution

Identity Resolution is the process of matching and linking together identifiers across systems, devices, and touchpoints. It is aimed at drivig personalized experiences across channels and platforms Merkle’s Kelly O’Hara has published an article titled ‘How Marketers Can Navigate Identity Resolution’. Higlhighting the importance... [Read more]

Google BERT Algorithm Update – Things You Should Know

In October 2019, Google released its newest and largest algorithm update called ‘Bidirectional Encoder Representations from Transformers’ (BERT). BrightEdge contributor Gabby Regalbuto has published an in-depth article on the Google BERT Algorithm Update. She says, “BERT models are applied to rank and will impact featured snippets Google... [Read more]

Instant ProfitStores: affiliate store for Walmart, BestBuy, AliExpress, eBay, Amazon #ad

Victory Akpos has just released Instant ProfitStores, which they describe as “a brand new cloud-based affiliate store-builder app that automatically adds 50 of the hottest products from Walmart, BestBuy, AliExpress, eBay, and Amazon to a ‘done for you’... [Read more]

Google Advanced Search Guide

Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google... [Read more]

Improving Search Rankings with Google Search Console

It is important for you to get more search traffic as it enables you to create more business opportunities and get more sales done. And you can get more traffic by improving your search engine rankings. Rank Ranger’s Darrell Mordecai has shared some useful tips to help you use Google Search Console to improve your rankings. He says, “In... [Read more]

Your Guide to Digital Marketing

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For... [Read more]

Signature Series PLR by Steven Alvey; “Enough said” #ad

For years, Steven Alvey has been creating PLR products that you can sell as your own. Think of him as your ghostwriter, a skilled and prolific ghostwriter, who now is offering you some of his best work, his Signature Series. Signature Series is a brand new line of premium, gorgeous, high production value PLR courses that you’ll actually be proud to... [Read more]

Five Digital Marketing Predictions for 2021

Steffen Schebesta, CEO of Sendinblue has highlighted five digital marketing trends for small businesses in 2021. He says, In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the... [Read more]

Snapchat Ads: How to Get Started [Video]

Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media... [Read more]

11 Ways to Grow Your Business with Guest Posting in 2021

With an effective guest posting strategy, you can amplify your brand awareness and build reputable links to grow your website traffic. Search Engine Journal contributor Ron Lieback has shared 11 ways to improve guest posting and grow your business. He says, “In this column, you’ll learn guest posting tips to not only provide your site SEO value... [Read more]

Facebook e-Commerce Mastery: Sell to the biggest online market on earth #ad

It's a fact: there are more people on Facebook that want and need your product than anywhere else. 'Facebook e-Commerce Mastery' shows how to target them. You just need to find the people who want and need your product and invite them to your store. Unfortunately, on Facebook, without a roadmap, that could be like seeking a needle in a haystack... [Read more]

How To Optimize SEO With UGC [Report]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create... [Read more]

How Retargeting Can Boost Your Online Business?

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of... [Read more]

6 Hottest Digital Marketing Trends To Watch Out For In 2021 [Video]

Alex Cattoni has published a new YouTube video on ‘6 Hottest Digital Marketing Trends To Watch Out For In 2021’. She says, “How do you stay relevant in a world that’s always evolving and constantly innovating? By keeping up with the latest digital marketing trends, of course. While it may feel like you made NO progress in 2020 and... [Read more]

GoNews: Your own monetized news website #ad

People (in general, not just the internet marketers IM NewsWatch targets) are interested in keeping up with trending news. Keeping up online is the favorite way for many people. That is what accounts for the popularity of The Drudge Report and Huffington Post, both of them with millions of visits daily. The interesting thing about these two sites is that neither of them is known for its original reporting. They primarily curate news stories they find elsewhere. And they have become quite popular and profitable using this business model... [Read more]

6-Step Guide to Finding Backlinks

SEMrush contributor Connor Lahey has published a 6-step guide to help you find backlinks. This guide will teach you to find backlinks that point to any website so that you can use these insights to power your own link building strategy. Connor says, “We’ll look both at how you can gain an insight into a website’s backlinks to determine... [Read more]

Writing Facebook Ad Copy That Converts [Podcast]

Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman. Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts,... [Read more]

How to Use LinkedIn for Content Marketing

Social media platforms play a pivotal role in content marketing and promotions. LinkedIn, having more than 720 million members, can be game-changer for your content marketing. Content Marketing Institute’s Chuck Hester has shared three ways to help you use LinkedIn for content marketing. He says, “As LinkedIn’s publishing opportunities... [Read more]

Google My Business & Local SEO in 2021 [Podcast]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Google My Business & Local SEO in 2021’ featuring Loren Baker and Greg Gifford. He says, “First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business... [Read more]

Guide to Developing Your PPC Strategy

A successful PPC campaign can be created with the help of a goal-oriented strategy. With Search Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy. She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC... [Read more]

How We Increased Organic Traffic by 400% with Automation, March 10 [Webinar]

Search Engine Journal is hosting a webinar ‘How We Increased Organic Traffic by 400% with Automation’ on Wednesday, March 10, 2021 at 2.00 pm ET. The SEJ team says, “Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%? Register now for the next sponsored Search Engine... [Read more]

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