Optimizing Your Ad Campaigns in 2023 - IM NewsWatch, December 14, 2022

December 14th, 2022 at 6:04 am EDT


 

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Five Strategies to Create SEO Friendly Blog Posts

To get your blog noticed, you’ll want to make sure it’s optimized for search engines. This means your blog will appear in the top ranks of relevant search queries. Semrush contributor Benjamin Rojas has published an article featuring five ways to craft blog posts that search engines love. He says, “When you line up with that goal, search engines... [Read more]

What Are The Alternatives To GA4 Tracking? [Answered]

Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives. He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind... [Read more]

Understanding Web3 Through a Marketing Lens [Podcast]

MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. George B. Thomas says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving... [Read more]

LeadsGorilla: A.I. Toolkit for consultants & digital agencies #ad

LeadsGorilla V. 2 is a prime example of two important uses of A.I.: • An A.I. ‘robot’ can now perform tedious tasks that formerly required many hours of manual work. • An A.I. ‘robot’ or ‘brain’ can also be used to carry out creative tasks (like copywriting). This new tool (being launched today) uses industry-leading A.I. technology... [Read more]

How To Future Proof Your SEO Against Google’s Next Update [Video]

Neil Patel has published a new video ‘How To Future Proof Your SEO Against Google’s Next Update’ to help you keep your SEO strategy updated. He says, “How to future proof your SEO against Google’s next update. You’ve put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change... [Read more]

What makes a good email subject line?

Your email subject lines play a pivotal role in improving the email open rates and contribute to the overall success of your marketing campaigns. HubSpot contributor Emma Brudner has published an article featuring 70 sales email subject lines that get opened, read, and responded to. She says, “Use the following tips knowing that they’ve... [Read more]

Optimizing Your Ad Campaigns in 2023

With rising competition, it is important to create advertising campaigns that help you attract more leads and convert them. Search Engine Land has shared 5 ways to optimize your ad campaigns in 2023. The SEL team says, “With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is... [Read more]

Hosting Payouts: Earn passively in the hosting market #ad

Thanks to Hosting Payouts the opportunity to earn passive income in the hosting market has arrived. Now you can build self-updating affiliate websites offering website hosting from the major hosting companies. Your sites come complete with reviews and comparisons of top-rated hosting companies, and you can build a site in about 60 seconds. There are... [Read more]

Impact of Google’s Helpful Content Update on News SEO

On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. Search Engine Journal has published an article analyzing the impact of Google’s Helpful Content Update on News SEO in 12 different countries. The SEJ team says, “In this article, we’ll be showcasing which publishers... [Read more]

HubSpot Lists Top Holidays for Marketers

Holidays provide new opportunities for marketers to promote their products and services and increase sales. HubSpot contributor Flori Needle has published an article featuring the top marketing holidays of the year for which marketers prepare. She says, “In this post, we’ll go over insights from marketers on the holidays and annual events... [Read more]

Marketing Strategy Guide: What It Is and How to Create One [Guide]

Marketing strategy is your company’s long-term game plan for how you’ll reach your audience, promote your products or services, and convert prospects into customers. Semrush contributor has published ‘Marketing Strategy Guide: What It Is and How to Create One’ to help you create your own marketing strategy. Alex Lindley says, “Marketing... [Read more]

VacayMatic builds 100% automated flight deal sites #ad

Right now is a perfect time to operate a site like this because people are eager to get out of their pandemic stay-at-home rut and start flying. But since the pandemic also reduced wages, they are trying to save on travel, and they spend extra time looking for deals, especially on air travel.... [Read more]

Four Ways to Remove Negative Reviews on Google

Online reviews help you expand your business by winning the trust of your prospects. Positive reviews are an asset, but what about negative reviews? Sterling Sky contributor Joy Hawkins has published an article featuring four ways to remove negative reviews on Google. He says, “There are four steps to getting a review removed that violate Google’s... [Read more]

A guide to LinkedIn content marketing [Guide]

Search Engine Land has published ‘A guide to LinkedIn content marketing’ to help marketers achieve content marketing success. Julia McCoy says, “I always recommend focusing on your website first for content marketing, but LinkedIn could be a worthwhile side channel of focus. Here are a few reasons why. Reach more of your audience By... [Read more]

How Can Voice Search Benefit Your SEO? [Answered]

With increasing number of internet-connected devices, voice search has been growing exponentially. It allows people to use voice commands with their smart devices to retrieve online resources. Search Engine Journal contributor Kristopher Jones has published an article on how voice search can benefit your SEO. He says, “If you’re just learning... [Read more]

Stoodaio video marketing: from creating script to publishing around the web #ad

Stoodaio 2.0 is a 4-in-1 app that is powered by genuine artificial intelligence that builds your video marketing campaigns, step-by-step.... [Read more]

SEO Trends 2023, According To 24 Experts [Ebook]

Search Engine Journal has published a new e-book ‘SEO Trends 2023, According To 24 Experts’. Shannon Phelps, “We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. Download SEO Trends 2023 now and discover the retrospective... [Read more]

Online Reputation Management Explained

Online reputation management is a proces used to create a positive perception of a brand or business. Search Engine Journal contributor Rachel Vandernick has published an article explaining Online Reputation Management (ORM). She says, “While the mix that each business uses to maintain its online reputation will differ, ORM should involve a combination... [Read more]

How to Create Brand Style Guides Like A Pro [Video]

HubSpot has published a new video ‘How to Create Brand Style Guides Like A Pro’ featuring useful advice on creating a brand style guide. The HubSpot team says, “A brand style guide is a great asset to have for creating consistent and on brand content. In this video we’re sharing all the key elements that you should have. We also... [Read more]

WebPrimo builds Hybrid WordPress Websites & Stores #ad

No matter whether you are running a blog or are building an e-commerce store; for any business niche, you can create a website, yourself and have it look professional.... [Read more]

Instagram DM Automation Strategy [Video]

Social Media Examiner has published a new video ‘Instagram DM Automation Strategy: A Model for More Leads and Sales’ featuring an Instagram marketing strategy. The SME team says, “Want more prospects and customers from Instagram? Looking for a strategy to follow? Discover how to use Instagram DM automation for more leads and sales.” Social... [Read more]

SEJ Shares 12 Proven Local SEO Tips

Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO, but with an added geographical component. Search Engine Journal contributor Winston Burton has published an article featuring 12 proven local SEO tips to dominate the SERPs. He says, “In this article, we’ll explain why local search... [Read more]

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