Optimize Websites and Content for AI-Powered Search - IM NewsWatch, June 20, 2025

June 20th, 2025 at 8:51 am EDT
Internet Marketing NewsWatch
Friday, June 20, 2025

LinkedIn Video Strategy: Becoming a Respected Industry Leader [Podcast]

A LinkedIn video strategy is essential to boost engagement, showcase thought leadership, and connect with a professional audience in a more dynamic way. Videos enhance visibility on the platform and help build authentic brand presence. Social Media Examiner has published the latest Social Media Marketing... [Read more]

How to Invest in Affiliate Partners That Drive Value, June 24 [Webinar]

Finding the right affiliate partners is crucial for building trust, reaching relevant audiences, and driving quality conversions. Aligned values and complementary content ensure long-term success and brand credibility. EMARKETER is hosting a webinar, ‘How to Invest in Affiliate Partners That Drive Value’ on Tuesday, June 24, 2025, at... [Read more]

Strategies to Optimize Websites and Content for AI-Powered Search

AI-powered search enhances user experience by delivering more accurate, context-aware results through natural language understanding and machine learning. It enables brands to appear in rich answers and voice search, transforming how users discover content online. Conductor has published an article featuring useful strategies to optimize websites and... [Read more]

Articalize turns anything into a quality article with one click #ad

Welcome to Articalize, the revolutionary AI writing platform designed to boost your content’s visibility on Google and AI search engines like ChatGPT. Articalize is more than just a writing tool; it’s a game-changer in content creation. By harnessing fresh and trending social content, you can craft articles that don’t just compete—they... [Read more]

The Future of Search: Navigating AI Disruption to Win in ChatGPT and Beyond, June 26 [Webinar]

As AI revolutionizes the search landscape, Conductor empowers you with the leading innovation you need to not just survive, but thrive through the uncertainty. Conductor is hosting a webinar, ‘The Future of Search: Navigating AI Disruption to Win in ChatGPT and Beyond’ on Thursday, June 26, 2025, at 1.00 pm EDT. The Conductor team says,... [Read more]

SEL Lists Five Ways to Improve PPC Lead Quality

Improving PPC lead quality is essential to ensure marketing budgets are spent on prospects with real conversion potential. Focusing on precise targeting, ad relevance, and optimized landing pages helps attract high-intent users and boost ROI. Search Engine Land contributor Chelsea So has published an article featuring five ways to improve PPC lead quality. She... [Read more]

YouTube Shorts Surpass 200 Billion Daily Views [Report]

Search Engine Journal contributor Matt G. Southern has published an article reporting that YouTube received 200 billion daily views for the shorts format. He says, “YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival... [Read more]

Maximize the Value of Every Customer Transaction #ad

Maximize the Value of Every Customer Transaction, Content Sparks’ newest PLR mini-course is now available. Have you ever thought about how much more value you could unlock from each customer transaction? Many business owners often miss out on this simple yet powerful opportunity. How about you? Are you offering digital products, services, courses,... [Read more]

Tips To Promote Events Using Paid Search & Social Ads

Promoting events through paid search and social ads allows you to target specific audiences based on interests, location, and behavior, ensuring maximum visibility and engagement. These platforms offer real-time performance tracking, enabling quick adjustments to optimize reach and conversions. Search Engine Journal contributor Lisa Raehsler has published... [Read more]

How To Save PPC Campaigns From Poor Conversions [Webinar Replay]

Search Engine Journal has made available a replay of its webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’. Heather Campbell says, “Watch on-demand webinar & learn how to: Drive better PPC results for your next campaign. Pinpoint PPC lead leaks in all stages of your marketing funnel. Improve ROI with... [Read more]

AI Search, SEO, & Content Marketing Trends and Predictions for 2025 [Guide]

In 2025, AI-driven search is reshaping SEO by prioritizing user intent, conversational queries, and rich, context-aware results. Content marketing trends are leaning towards hyper-personalization, real-time content generation, and voice-optimized strategies powered by generative AI. Conductor has published a new guide, ‘AI Search, SEO, & Content... [Read more]

QuizSAAS Pro quiz maker builds your list, builds your business #ad

Are you ready to revolutionize your audience engagement? Introducing QuizSAAS Pro, an innovative AI-powered quiz creation tool that will transform your interaction with your digital community. Imagine captivating your audience like never before. With QuizSAAS Pro‘s intuitive interface, creating quizzes is a breeze. No technical skills are needed.... [Read more]

HubSpot On Making AI a Useful Part of Day-To-Day Marketing

Using AI for marketing enables personalized campaigns, predictive analytics, and automated customer interactions. It enhances decision-making and boosts ROI by analyzing vast data sets for real-time insights and targeting. Content Marketing Institute has published an article on making AI a useful part of day-to-day marketing. The CMI team says, “Are... [Read more]

How to create a landing page: My simple step-by-step approach [Guide]

HubSpot contributor Kayla Carmicheal has published an in-depth article ‘How to create a landing page: My simple step-by-step approach’. She says, “The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It... [Read more]

Semrush Shares 14 Competitive Intelligence Tools for Market Research

Competitive intelligence tools help businesses gather and analyze data on rivals’ strategies, pricing, and customer behavior. This insight enables more informed decision-making, identifying market opportunities and staying ahead of industry trends. Semrush contributor Natalia Zhukova has published an article featuring 14 competitive intelligence... [Read more]

OhSoReal Talking Avatars give you full creative control #ad

OhSoReal: the next-gen AI video platform that’s changing how content is made. No gear. No script. No stress. Just type your message and watch a realistic AI persona deliver it like a pro influencer. No Filming Needed.... [Read more]

The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI, July 17 [Webinar]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar,’ The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Thursday,... [Read more]

How to Use AI to Optimize Your Website for Lead Generation [Video]

Using AI to optimize your website enhances user experience through personalized content, smart chatbots, and adaptive design. It also improves SEO by analyzing visitor behavior and automating performance insights for better search rankings. Orbit Media Studios has published a new video, ‘How to Use AI to Optimize Your Website for Lead Generation’... [Read more]

Turn LINKEDIN Into a $30M ARR GROWTH Machine [Podcast]

The latest Ahrefs Podcast episode is titled ‘Turn LINKEDIN Into a $30M ARR GROWTH Machine’ featuring Adam Robinson. This episode covers the following: Building a Personal Brand on Social Media Finding Your Voice and Content Market Fit The Importance of Authentic Storytelling Creating a Public Figure Through Content Strategies for Growing... [Read more]

Audgram Transform Your Audio into Engaging Visuals #ad

Audgram was developed to meet the needs of today's fast-paced marketing climate: capturing and holding your audience's attention is more crucial than ever..... [Read more]

How to Automate Your Instagram Marketing in Just 5 Days [Video]

Automating Instagram marketing streamlines tasks like posting, hashtag research, and audience engagement, saving time while maintaining consistency. With AI-powered tools, brands can optimize content strategies and improve reach based on real-time analytics. The latest ‘HubSpot Marketing’ video is titled ‘How to Automate Your Instagram... [Read more]

Your Guide To LLM Optimization (LLMO)

LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage. Semrush contributor Rachel Handley has published an article on LLM optimization. She says,... [Read more]

Analyzing the Impact of AI on Affiliate Strategies

AI is transforming affiliate marketing by enabling smarter targeting, personalized recommendations, and real-time performance tracking. It helps marketers optimize strategies, improve conversions, and automate decision-making processes. Search Engine Journal contributor Adam Riemer has published an article on how AI is changing affiliate strategies. He... [Read more]

How Better Ad Measurement Drives Real Business Results, June 23 [Webinar]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance. EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025,... [Read more]

Will Zero-Click Search Kill My B2B Website? [Answered]

Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility. Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My... [Read more]

Navigating Uncertainty With Social Intelligence, June 30 [Webinar]

As digital behavior moves toward visual-first platforms like TikTok, Instagram, and YouTube, public perception is increasingly shaped by what people watch rather than what they read. Adweek is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025, at 1.00 pm ET. The Adweek team says, “It’s... [Read more]


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