Using AI to Optimize Website for Lead Generation - IM NewsWatch, June 19, 2025

June 19th, 2025 at 10:18 am EDT
Internet Marketing NewsWatch
Thursday, June 19, 2025

Will Zero-Click Search Kill My B2B Website? [Answered]

Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility. Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My... [Read more]

Navigating Uncertainty With Social Intelligence, June 30 [Webinar]

As digital behavior moves toward visual-first platforms like TikTok, Instagram, and YouTube, public perception is increasingly shaped by what people watch rather than what they read. Adweek is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025, at 1.00 pm ET. The Adweek team says, “It’s... [Read more]

How to Write YouTube Scripts That Actually Generate Leads [Video]

The latest ‘HubSpot Marketing’ video is titled ‘How to Write YouTube Scripts That Actually Generate Leads’. It covers the following: Why 90% of business YouTube videos fail to convert (it’s not what you think) 5 proven research methods to find topics your audience actually wants The 4-part script structure that... [Read more]

(last day) AutoBuzz AI social media manager #ad

AutoBuzz AI can help you build a profitable online business by managing your social media content automatically. Here’s how it works: AutoBuzz Benefits AI-Driven Autocommenting This sophisticated AI crafts unique, captivating comments that draw attention and boost traffic, followers, and engagement with your profile. Engagement Across Multiple... [Read more]

How AI is reshaping SEO [Guide]

AI is transforming SEO by analyzing search intent more accurately and delivering personalized content experiences. It automates keyword research, content optimization, and improves SERP rankings through intelligent algorithms. Search Engine Land has published a new guide, ‘How AI is reshaping SEO: Challenges, opportunities, and brand strategies... [Read more]

Social Media Planner: How To Plan Your Content [Guide]

A Social Media Planner helps organize, schedule, and optimize content across platforms, ensuring consistency and strategic alignment. It saves time, improves audience engagement, and enables data-driven decision-making. Search Engine Journal has published a new guide, ‘Social Media Planner: How To Plan Your Content’. The SEJ team says, “Whether... [Read more]

HubSpot Shares Eight ways to use AI in digital marketing

AI in digital marketing enhances targeting, personalization, and customer engagement through data-driven insights and automation. It streamlines content creation, ad optimization, and customer service for more effective and efficient campaigns. HubSpot contributor Rebecca Riserbato has published an article featuring eight ways to use AI in digital marketing. She... [Read more]

OhSoReal Talking Avatars give you full creative control #ad

Meet OhSoReal — the next-gen AI video platform that’s changing how content is made. No filmmaker gear. No script. No stress. Just type your message… and watch a realistic AI persona deliver it like a pro influencer. => See OhSoReal Now – No Filming Needed What Makes OhSoReal a Content Creator’s Dream Tool: [+] Pick & Customize Personas... [Read more]

Marketing with Purpose: The Art of True Representation

Representation in marketing ensures that diverse identities, cultures, and communities are accurately and respectfully portrayed in campaigns. It builds trust, broadens audience reach, and fosters inclusivity by reflecting real-world diversity. HubSpot contributor Sonia Thompson has published an article on doing representation in marketing the right... [Read more]

Google’s “AI Mode” — A First Look [Video]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s... [Read more]

Stop Getting Awful ChatGPT Answers [Video]

The latest ‘HubSpot Marketing’ video is titled ‘Stop Getting Awful ChatGPT Answers – The Simple Framework That Actually Works’. It covers the following: The GPT Framework that eliminates prompt confusion forever How to set up ChatGPT’s “foundation” for better results 6 plug-and-play prompts that... [Read more]

Audgram Transform Your Audio into Engaging Visuals #ad

Audgram was developed to meet the needs of today's fast-paced marketing climate: capturing and holding your audience's attention is more crucial than ever..... [Read more]

HubSpot On Making AI a Useful Part of Day-To-Day Marketing

Using AI for marketing enables personalized campaigns, predictive analytics, and automated customer interactions. It enhances decision-making and boosts ROI by analyzing vast data sets for real-time insights and targeting. Content Marketing Institute has published an article on making AI a useful part of day-to-day marketing. The CMI team says, “Are... [Read more]

How to create a landing page: My simple step-by-step approach [Guide]

HubSpot contributor Kayla Carmicheal has published an in-depth article ‘How to create a landing page: My simple step-by-step approach’. She says, “The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It... [Read more]

PromptZilla: 100,000 Expert AI Prompts, Organized Right #ad

PromptZilla offers a large, meticulously organized collection of 100,000 expertly crafted AI prompts, tailored to optimize your interactions with AI tools like ChatGPT, Claude, Gemini, MidJourney, and many others..... [Read more]

Semrush Shares 14 Competitive Intelligence Tools for Market Research

Competitive intelligence tools help businesses gather and analyze data on rivals’ strategies, pricing, and customer behavior. This insight enables more informed decision-making, identifying market opportunities and staying ahead of industry trends. Semrush contributor Natalia Zhukova has published an article featuring 14 competitive intelligence... [Read more]

The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI, July 17 [Webinar]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar,’ The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Thursday,... [Read more]

How to Use AI to Optimize Your Website for Lead Generation [Video]

Using AI to optimize your website enhances user experience through personalized content, smart chatbots, and adaptive design. It also improves SEO by analyzing visitor behavior and automating performance insights for better search rankings. Orbit Media Studios has published a new video, ‘How to Use AI to Optimize Your Website for Lead Generation’... [Read more]

DFY Suite: Done-For-You Page 1 Ranking System #ad

DFY Suite 6.0 is a comprehensive done-for-you page 1 rankings solution. Achieving page 1 rankings is one of the most effective strategies for generating free, targeted traffic. Having your video or website appear on the first page of Google consistently yields the highest quality traffic available..... [Read more]

Turn LINKEDIN Into a $30M ARR GROWTH Machine [Podcast]

The latest Ahrefs Podcast episode is titled ‘Turn LINKEDIN Into a $30M ARR GROWTH Machine’ featuring Adam Robinson. This episode covers the following: Building a Personal Brand on Social Media Finding Your Voice and Content Market Fit The Importance of Authentic Storytelling Creating a Public Figure Through Content Strategies for Growing... [Read more]

How to Automate Your Instagram Marketing in Just 5 Days [Video]

Automating Instagram marketing streamlines tasks like posting, hashtag research, and audience engagement, saving time while maintaining consistency. With AI-powered tools, brands can optimize content strategies and improve reach based on real-time analytics. The latest ‘HubSpot Marketing’ video is titled ‘How to Automate Your Instagram... [Read more]

Your Guide To LLM Optimization (LLMO)

LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage. Semrush contributor Rachel Handley has published an article on LLM optimization. She says,... [Read more]

Analyzing the Impact of AI on Affiliate Strategies

AI is transforming affiliate marketing by enabling smarter targeting, personalized recommendations, and real-time performance tracking. It helps marketers optimize strategies, improve conversions, and automate decision-making processes. Search Engine Journal contributor Adam Riemer has published an article on how AI is changing affiliate strategies. He... [Read more]

AI Search, SEO, & Content Marketing Trends and Predictions for 2025 [Guide]

Search Engine Journal has published a new guide, ‘AI Search, SEO, & Content Marketing Trends and Predictions for 2025’. The SEJ team says, “This guide takes you step-by-step through optimizing your SEO & content strategy for the AI era. You’ll learn how to: Prioritize the Right SEO & AI Content Strategies: Leave behind... [Read more]

How Better Ad Measurement Drives Real Business Results, June 23 [Webinar]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance. EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025,... [Read more]


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