Metrics for Better Keyword Research - IM NewsWatch, October 31, 2022

October 31st, 2022 at 7:53 am EDT


 

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The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

As consumers face a changing economy, access to rich, real-time, reliable consumer intelligence is more critical than ever for marketers. Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore... [Read more]

Is Social Media Search the New Google?, November 30 [Webinar]

As people increasingly turn to the search bar on social media platforms, it’s more important than ever to start optimizing your content for platform search algorithms. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The... [Read more]

Are Nofollow Links a Google Ranking Factor? [Answered]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the... [Read more]

StoryReel creates “stories” videos for social media #ad

StoryReel is being launched today at 11 AM NY time. This new app lets you create powerful, attractive, and click-worthy social media “stories” using the templates that come built in. Why online marketers need StoryReel Stories are increasingly popular on Facebook, Instagram, YouTube Shorts, TikTok, and other social media sites. You can also... [Read more]

7 Tips for Selecting a Performance Marketing Agency [Video]

Neil Patel has published a new video ‘7 Tips for Selecting a Performance Marketing Agency’ sharing useful tips to select a 7 Tips for Selecting Performance Marketing Agency. He says, “I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re... [Read more]

SEO Data and New Opportunities [Podcast]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘SEO Data and New Opportunities’ featuring Dmitrii Kustov. Loren Baker says, “What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities... [Read more]

How to Build a Winning MarTech Stack In 2023, November 10 [Webinar]

The right MarTech tools can help you automate tasks and streamline your workflow for better performance. Search Engine Journal is hosting a webinar ‘How to Build a Winning MarTech Stack In 2023’ on Thursday, November 10, 2022, at 2.00 pm ET. The SEJ team says, “In this webinar, we’ll walk you through some of the leading tools and... [Read more]

Asigo for marketing when times are tough. #ad

Asigo is made for times like these. Warren Buffett often has said that tough times are the ideal times to invest. His point is that when other people are too scared to act, the brave take actions that will lead to their success. If you want to succeed, you must act in a way the majority of people don’t. That’s obvious, actually, since if... [Read more]

Metrics for Better Keyword Research [Video]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword... [Read more]

Facebook Ads Strategies Guaranteed to Grow Any Business [Video]

Facebook advertising enables businesses to grow their online reach and make more sales. With carefully designed ads, you can continue to boost your business. Adam Erhart has published a new video ‘Facebook Ads Strategies Guaranteed to Grow Any Business’ featuring useful Facebook ad strategies. He says, “In this video, I’m going to... [Read more]

Reminder- How AI Unlocks Value from your Single Source of Data Truth, November 1 [Webinar]

This is a reminder for MarTech’s webinar to be held on November 1, 2022. With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. MarTech is hosting a webinar ‘How AI Unlocks Value from your Single Source of Data Truth’ on Tuesday, November 1, 2022. The... [Read more]

Last chance to grab CBSitePro app and Reseller License #ad

CBSitePro can create a first-to-market ClickBank Review Site for you at low cost. Unfortunately, if you have been delaying your investment, the time’s up; it’s time to act. This is your last chance to grab CBSitePro at the special launch week pricing. After the launch ends tomorrow, the price will be doubled. =>Watch the CBSitePro Demo Video:... [Read more]

Reminder- Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand, November 1 [Webinar]

This is a reminder for Adweek’s webinar to be held on November 1, 2022. Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend:... [Read more]

Guide to embedding YouTube videos in emails

Video content gives an edge to your marketing. It helps you persuade your audience to take action. AWeber contributor Kelsey Johnson has published a step-by-step guide to embedding YouTube videos in emails. She says, “It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve... [Read more]

MOZ Guide to TikTok SEO

TikTok has become a fast-growing social media platform. It attracts millions of people watching short video content. MOZ contributor Lidia Infante has published an article explaining TikTok SEO and how the TikTok algorithm works. She says, “In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter... [Read more]

Developing an Email Marketing Strategy

Email is one of the most preferred marketing tools today. It helps businesses stay connected with their clients. Copyblogger’s Sonia Simone has published an article featuring the betty crocker secret to an email marketing strategy people enjoy. She says, “You’ve heard the email marketing strategy principle a thousand times: The money’s... [Read more]

Does Google ignore hashtags in a URL? [Answered]

Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘. The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.”  [Read more]

Five Ways to Improve Your SEO Rankings [Video]

Neil Patel has published a new video ‘5 Quick Ways to Improve Your SEO Rankings’ sharing some useful tips to boost your SEO performance. He says, “SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients... [Read more]

Uncover the Social Media Metrics That Actually Matter, November 10 [Webinar]

Heading into 2023, you need to be able to assess everything from brand awareness to content performance to your share of voice—all while keeping an eye on industry changes and shifting consumer demands. Adweek is hosting a webinar ‘Uncover the Social Media Metrics That Actually Matter: Get More from Your Data in 2023’ on Thursday, November... [Read more]

State Of SEO: Performance, Salaries & Budgets [Report]

Search Engine Journal has published a new report ‘State Of SEO: Performance, Salaries & Budgets’ featuring expert analysis, winning strategies, and benchmarks to measure SEO success. This report offers the following insights: The last 12 months of SEO performance, salaries, budgets, resource gaps, and more. Winning strategies and how... [Read more]

How Brown Forman Optimized Their Creative Production Lifecycle, November 10 [Webinar]

According to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they’ll face over the next two years. Content Marketing Institute is hosting a webinar ‘How Brown Forman Optimized Their Creative Production Lifecycle’ on Thursday, November 10, 2022, at 1.00 pm EST. The CMI team says,... [Read more]

Measure the Impact of Your Experiential Marketing, November 8 [Webinar]

Achieving measurable success in experiential marketing requires strategies that prioritize collecting first-party data. Adweek is hosting a webinar ‘Measure the Impact of Your Experiential Marketing: How Just Egg Cracked the Code’ on Tuesday, November 8, 2022, at 1.00 pm EST. The Adweek team says, “Hear directly from Eat Just, Inc.... [Read more]

HubSpot Lists Best 17 Website Plugins

A plug-in is a piece of software that adds new features or extends functionality to an existing application. Commonly used on websites that are built with content management systems. HubSpot contributor Pete Boyle has published an article listing 17 useful website plugins for 2022. He says, “How to Assess if a Plugin Is the Right Solution for... [Read more]

Your Guide to Creating Consistent Experiences Across Multiple Websites, November 8 [Webinar]

Managing consistent experiences across multiple websites is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. MarTech is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’... [Read more]

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