Social media is a vital element when it comes to establishing and growing your business. With the right marketing tactics, you can continue to enhance your online presence and build a wider following. Watch HubSpot’s latest video ‘Top 9 Social Media Marketing Strategies to Grow Your Business’ to strengthen your business using top social... [Read more]

Social Media Examiner has published a new video ‘Relationship Building with Live Video’ to help you build and manage customer relationships with live video. The SME team says, “Want to do more with live video but need a better plan? Do you want to cultivate a more loyal following? Learn how to build better relationships with live video.... [Read more]

A social media crisis is anything that could negatively impact your business’s reputation and reception through social media. It’s much more than one negative opinion or comment under a post. Convince & Convert’s Jay Baer has published an article highlighting nine ways to manage a social media crisis. He says, “Here are the... [Read more]

Kyza is an all-in-one growth suite for your online business. It automates your marketing campaigns with a pre-built library of landing pages, opt-in forms, and AI-enabled notification pop-ups. Now, you can capture emails, collect leads, and mail them your offers with this one suite of SaaS software. As soon as you logon to Kyza, you are able to use... [Read more]

In the marketing profession, we know that staying on top of the latest trends is key to helping our company stand out. However, constantly churning out new content that only remains relevant for a short time is time-consuming and expensive, and for most marketers, it is not sustainable. It’s essential to have a strategy for content that will last,... [Read more]

In the early days of content marketing, brands could build and sustain a competitive advantage simply by creating content. This is not the case anymore; you need to give a competitive edge to the content you create and it also has to be made available in different formats. Content Marketing Institute is hosting a webinar ‘How to Stop Losing Money... [Read more]

According to Core DNA, Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand awareness, demand, and revenue when it’s done right. Content Marketing Institute is hosting a webinar ‘Top Trends in Content... [Read more]

PodCentric is your podcasting marketing system that takes advantage of a current media trend: Podcast listening continues to rise in the United States, driven by an explosion in new podcast programming, the pandemic, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. Many marketers find it is confusing and complicated... [Read more]

You need a strong strategy to succeed in the fast-paced marketing world. A robust marketing strategy can help you reach your target audience. HubSpot contributor Kayla Carmicheal has published an article highlighting seven steps to creating a complete marketing strategy in 2022. She says, “Without a defined strategy, you’ll essentially be throwing... [Read more]

MOZ is hosting MozCon 2022 in July 2022. Cheryl Draper has announced the event speaker lineup in her latest blog post. She says, “We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Amalia is the Founder... [Read more]

Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders. Search Engine Journal is hosting a webinar ‘How Much Revenue Are You Losing From Organic Traffic Declines?’ on Wednesday, March 16, 2021, at 2.00 pm ET. The SEJ team says, “Register... [Read more]

PrimeDrive when we lost a hard drive full of data during what we thought was a safe backup. We ran out of hard drive space, bought a 2TB flash drive to save our data on, to free up space on the hard drive. But the flash drive was a fake [too bad; we didn't see this video until later] it only held a few MB, not 2 TB. When it filled the space, it wrapped around to the beginning and wrote our data on top of the previous data. In the end, we lost over 90% of important data.... [Read more]

As technology drives ahead, creativity can ensure it is properly mapped against human intent, interests, passions, the need for discovery, connectivity and marketplace conversations. This symbiosis will become even more crucial as Web 3.0 and the Metaverse emerge. AdWeek is hosting a webinar ‘The Intersection of Creativity and Technology: Prepare... [Read more]

Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun. Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement... [Read more]

Search Engine Journal is hosting a live podcast ‘Microsoft Ads: Reach Success With The Future Of Ad Exchange’ featuring John Lee, Microsoft Ads’ Head of Evangelism on Tuesday, March 1, 2022, at 3 pm ET. Loren Baker says, “Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve... [Read more]

AIWA22 Site Builder was just released, the 2022 upgraded version of the original AIWA. It's software that builds your websites for your own use or to sell – commercial license is included – without any technical skills needed.... [Read more]

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. Search Engine Journal contributor Natalie Hoben has published an article highlighting 20 proven ways to reduce your bounce rate. She says,... [Read more]

Ecommerce is filled with so many incredible opportunities, yet there is so much more competition. However, large e-commerce sites are thriving – you’ve seen the proof. Search Engine Journal is hosting a webinar ‘SEO At Scale: What Large Ecommerce Sites Do Differently’ on Wednesday, March 9, 2021, at 2.00 pm ET. The SEJ team says, “Register... [Read more]

Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on... [Read more]

Split Test Monkey is available now. Its goal is to reduce the chace of failure in your online ads. That's a good goal since failure is not unusual when it comes to online business.... [Read more]

By choosing the right advertising format and managing to target the right audience, you can achieve your Instagram advertising goals. Social Media Examiner’s Anna Sonnenberg has shared six time-saving tips to help you manage Instagram ads. She says, “Want better results from your Instagram ads? Wondering how to simplify management and reporting... [Read more]

A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a... [Read more]

Here is an Ahreafs video ‘How to Write a Blog Post That Attracts Backlinks’ to explore some useful tips on creating rewarding content. Ahrefs  [Read more]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate. Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to... [Read more]

MarketingProfs is hosting the ‘Marketing and Sales Enablement Friday Forum’ on Friday, March 11, 2022, at 11.30 am ET. Attend this event to discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. This event will have the following three sessions: Pivot,... [Read more]

Search Engine Journal is hosting a live podcast ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons on Friday, February 25, 2022, at 3 pm ET. Loren Baker says, “Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and keep SEO expectations in check with reality. Helping... [Read more]