Improve Content Audit with These Metrics - IM NewsWatch, July 28, 2022

July 28th, 2022 at 6:55 am EDT


 

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5 Tips to Soft-Sell to Your Facebook Group [Video]

Social Media Examiner has published a new video ‘5 Tips to Soft-Sell to Your Facebook Group’ to grow your sales using Facebook groups. The SME says, “Need more quality leads or sales for your product? Wondering if you can use your existing Facebook Group to get there? In this video, community expert Dana Malstaff walks you through... [Read more]

Strategies to Get Backlinks

Backlinks are links from one website to a page on another website. Pages with a high number of backlinks tend to have high organic search engine rankings. Semrush contributor Kelly Lyons has shared 11 strategies to get backlinks. She says, “In this article, we’ll cover 11 ways to get quality backlinks, regardless of your industry. 1. Digital... [Read more]

Here are the Types of Content Twitter Loves [Video]

Variety in your content types can help you better engage your audience on social media platforms. In his new video, Neil Patel has shared various types of content Twitter loves. He says, “Here are the types of content that Twitter loves. Twitter was one of the first social networks that I was really active on. I was really early on Twitter hence,... [Read more]

Alessandro Zamboni’s Summer Deals (one week only) #ad

Alessandro Zamboni is familiar to our readers. Today he opens his Summer Deals sale. In his sale, he is offering you his top 12 products that have never been available before at special deal pricing. And he offers all of them for only $17 total, instead of their normal total price of $204, providing you a saving of about 92%. Inside Zamboni’s... [Read more]

Everything You Need to Know about Long-Tail Keywords

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published an article explaining long-tail keywords. She says, “Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail... [Read more]

Improve Content Audit with These Metrics

A content audit is a process of systematically analyzing and assessing all the content on your website. There are several elements that play a crucial role in the audit process. Content Marketing Institute contributor Clair Brain has published an article featuring four metrics you should consider during the content audit. She says, “Some general... [Read more]

Your Guide to Performing SEO SWOT Analysis

An SEO SWOT analysis helps you to identify items with the biggest potential impact on growth – or the most dangerous threats. Search Engine Journal contributor Jeff Riddall has published a comprehensive article on performing an SEO SWOT analysis. He says, “The following breakdown of organizational SEO priorities assumes keyword research has... [Read more]

Graphik: Stop paying big bucks for graphics #ad

If you have been buying graphics from big sites, such as Shutterstock, Graphik may stop this financial drain for you. It may also open the possibility of a new online business for you. The graphic industry is reported to have generated over $45.8 Billion in 2021. You may have contributed to that amount by buying graphics for your marketing. We certainly... [Read more]

What Should You Do with Extra Domain Names? [Answered]

In the long run, there have been several domain names that turned out to be incredible investments. In his latest article, Search Engine Journal contributor Tony Wright has shared useful advice on what to do with your extra domain names. He says, “According to some well-respected SEO experts – and me – the search engine results pages appear... [Read more]

How To Go Live on TikTok [Guide]

TikTok LIVE allows users and creators to interact in real-time. Users 16 years and over can launch LIVEs and users 18 years and over may send and receive gifts during a LIVE. Search Engine Journal contributor Donna Almonte has published ‘How to Go Live on TikTok: A Step-by-Step Guide’. She says, “Before we jump right into it, here... [Read more]

SEJ Highlights 10 DuckDuckGo Facts for Digital Marketers

DuckDuckGo is a search engine created by Gabriel Weinberg in 2008. This search engine is dedicated to the online privacy of its users. Search Engine Journal contributor Ingrid Adames has published an article featuring 10 DuckDuckGo facts for digital marketers & SEO professionals. She says, “With Instant Answers, DDG uses over 100 different... [Read more]

7Fig builds buyer lists automatically #ad

7Fig was just released and it may be the perfect way to build a buyers list quickly and easily. (A buyers list is an email list of people who have already shown a strong interest in a product niche by actually buying a product in that niche.)... [Read more]

PPC Hero Highlights Dangers of Automation in Marketing

Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing. He... [Read more]

How to Create an SEO Strategy [Guide]

Local SEO Guide contributor Will Morriss has published a comprehensive guide called ‘How to Create an SEO Strategy (non-technical version)’. It covers the following: How to Plan an SEO Strategy How to Implement an SEO Strategy How to Develop an SEO Content Strategy He says, “TL;DR – This is a high-level overview of how to create... [Read more]

180 Marketing Founder: 4 Buckets to SEO [Podcast]

Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link... [Read more]

Newsly builds viral news sites on autopilot #ad

Branson Tay just released new SaaS software Newsly that will build an online news site for you.... [Read more]

Free Google Tools for Small Businesses

Google’s marketing and advertising tools help businesses grow faster by quickly reaching out to customers. Practical E-commerce contributor Sig Ueland has published an article sharing 35 free Google tools for small businesses. Sig says, “Google offers powerful free tools for small business teams to run, grow, and promote an enterprise. Here... [Read more]

Strategies to Make the Most from Your Ads

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for... [Read more]

What Marketers Must Know to Rise Above Economic and Buyer Uncertainty, August 9 [Webinar]

The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behavior, leaving sellers struggling to keep up. MarTech is hosting a webinar ‘What Marketers Must Know to Rise Above Economic and Buyer Uncertainty’ on Tuesday, August 9, 2022. The MarTech team says, “MarTech recently surveyed nearly 300 marketers... [Read more]

Animaxime creates explainer and promo animations for any niche #ad

We will have more details about Animaxime, but here are the highlights for this collection of animated graphics: All “done for you” unlimited animation templates; Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more!... [Read more]

4 Proven Methods to Maximize Your Marketing Efforts, August 2 [Webinar]

It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. MarTech is hosting a webinar ‘4 Proven Methods to Maximize... [Read more]

Google Performance Max: Strategies for building optimal campaigns, July 28 [Webinar]

From July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns Search Engine Land is hosting a webinar ‘Google Performance Max: Strategies for building optimal campaigns’ on Thursday, July 28, 2022. Attend this webinar to learn: How Performance Max campaigns differ to Google Shopping campaigns Best... [Read more]

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