IM NewsWatch, September 30, 2015 - '17 of the Best WordPress Plugins for Marketers – HubSpot' and much more...

September 30th, 2015 at 9:12 am EDT

IM NewsWatch

Wednesday, September 30, 2015

’17 of the Best WordPress Plugins for Marketers’ – HubSpot

Carly Stec says, “40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress... [Read more]

‘3-Step Action Plan With Worksheets for 2 Months of Blog Posts’ – Content Marketing Institute

Roger C. Parker says, “The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More),offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach: Immediate – It removes the guesswork of choosing what to write each... [Read more]

‘Nonprofit Testing: How one small change led to 190% increase in clickthrough’ – ‘MarketingExperiments’ Blog

Ken Bowen says, “As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments, though, we have routinely discovered that with a proper understanding of customers, the smallest changes can often yield the biggest results. A recent test from our... [Read more]

Better squeeze pages for less cost #ad

There’s a feeling among many people that spending more gives you a better product. But that’s not always true The squeeze page (also called a lead page) is one thing that distinguishes a professional marketer from someone who just has something to sell. The squeeze page is the page where you collect a visitor’s contact information,... [Read more]

‘Report: Twitter Plans To Allow Tweets Longer Than 140 Characters’ – ‘Marketing Land’ Article

Martin Beck says, “Twitter is working on a product that would allow users to tweet more than 140 characters at a time, according to a report in Recode today. Such a move would be a major departure from Twitter’s founding days, when its 140-character limit was a necessary nod to the 160-character maximum in SMS messages. Since then Twitter has... [Read more]

‘3 Steps to Aligning Sales Teams and Maximizing Results’ – ‘Entrepreneur’ Blog

Jay Larson says, “As companies grow, one of the most important questions they seek answers to is how to increase results and revenue. Never has it been truer that the key to a successful, growing business is an aligned sales team. Lack of congruence translates to diminished results and smaller profits. Fix the internal alignment problem first,... [Read more]

‘Developing an Effective and Engaging Content Marketing Plan’ – ‘Business.com’ Blog

Joseph Brady says, “How important is it for businesses today to have an actionable content creation strategy? Well, when you consider that the Internet currently has 4.8 billion web pages, and well over 900,000 websites actively pumping out content, then it’s fair to assume that having an all-encompassing content creation strategy is vitally... [Read more]

Can 3000 online marketers be wrong about it? #ad

It's been a little over a month since Stephen Gilbert released 'Snap Affiliate Profits'. In these weeks over 3000 marketers have invested in this training... [Read more]

Six Principles of Successful E-commerce

E-Commerce sales in the U.S. totaled $306 billion in 2014 and are projected to pass $494 billion by 2018. With numbers like this, it is safe to say that e-commerce is here to stay and is only becoming more powerful by the minute. You might already run your own e-commerce store or are about to launch one from scratch; either way, there are six principles... [Read more]

‘9 Huge Mistakes You Don’t Know You Are Making on Social Media’ – ‘Entrepreneur’ Blog

Kim Garst says, “Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their... [Read more]

‘5 tips for running your first influencer marketing campaign’ – ‘Mashable’

Holly Pavlika says, “The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to... [Read more]

Cross Sell Slider Pro: simple software to spice up sales #ad

There’s a feeling among many people that spending more gives you a better product. But that’s not always true The squeeze page (also called a lead page) is one thing that distinguishes a professional marketer from someone who just has something to sell. The squeeze page is the page where you collect a visitor’s contact information,... [Read more]

‘3 Practical Content Conversion Tactics That Actually Work Today’ – ‘Copyblogger’ Blog

Rainmaker team says, “Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you … Last week, Amy was part of a copywriting... [Read more]

‘Google Customer Match shows supremacy of first-party data’ – ‘Econsultancy’ Blog

Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses,... [Read more]

‘Million Dollar Content – An Analysis of the Web’s Most Valuable Organic Content’ – MOZ Blog

Russ Jones says, “As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don’t mean to say that great content doesn’t get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might... [Read more]

Three free valuable WordPress plugins from Ken Reno #ad

Ken Reno has been working in the internet marketing training and tools arena for many years. He  is well-known for his Internet marketing products. Now, he is giving away three WordPress plugins that will make any WordPress site stronger... [Read more]

‘10 Commandments to Create Compelling Content’ – Content Marketing Institute

Patrick Burke says, “Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content. This is usually followed by examples of compelling brand content in various mediums – videos,... [Read more]

‘10 Steps to Selling Your Product on Amazon (Infographic)’ – ‘Entrepreneur’ Blog

Nina Zipkin says, “If you’re starting a new company, you want to make sure that your product gets in front of as many interested potential customers as you can. One way to make that possible is to make it available on Amazon, which gets an influx of about 75,000 new products each day. The process, as outlined in an infographic from new product... [Read more]

‘How to Capitalize on Major Events: Creative Ideas for Smaller Budgets’ – ‘Business.com’ Blog

Sarah Landrum says, “Whether or not you’re aware of it, you’re surrounded by creative marketing techniques. Larger brands use what’s happening around them to create powerful marketing tactics that drive both attention and business. So how do you make it work for you? How can you take events that are going on in the world or your community... [Read more]

Digital Cover Design the easy way #ad

Jimmy Kim and Adeel Chowdhry recently opened doors to their 'Pixel Studio FX' Digital Design Platform. It’s a powerful, but simple, web-based e-cover design tool that will allow you create amazingly detailed digital covers for all of your products... [Read more]

‘11 ways to encourage your customers to share your content’ – ‘Mashable’

Scott Gerber says, “While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks. 11 entrepreneurs from Young Entrepreneur... [Read more]

‘A content manager’s practical guide to doing just enough SEO’ – ‘Econsultancy’ Blog

Ben Davis says, “As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival. The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.” Well having done what I consider... [Read more]

‘Yahoo’s Mayer: “It’s A Mistake To Install Ad Blockers”’ – ‘Marketing Land’ Article

Amy Gesenhues says, “Yahoo CEO Marissa Mayer took center stage during Monday’s IAB MIXX conference in NYC, and told the audience that she thinks it’s a mistake for internet users to install ad blockers. Near the end of her conversation with The Slate Group chairman and editor-in-chief Jacob Weisberg, Mayer weighed in on the hottest topic... [Read more]

Video Lead Studio makes makes your videos look professional (Still Affordable) #ad

Yesterday was the last day for the special launch price for 'Video Lead System'. Now the price is slowly rising. This is 3 step software that adds professional actors straight into your videos... [Read more]

‘How Not to Do Customer Support Over Social Media’ – ‘Business.com’ Blog

Niraj Ranjan says, “Helpscout says that it takes 12 positive experiences to make up for one unresolved customer experience. Customer support is no longer a back-end operation, it has become imperative that every organization takes steps to build a customer-centric organization. In the same regard, more and more, companies are moving to social... [Read more]

’10 Ways Specificity Helps You Build a Profitable Audience’ – ‘Copyblogger’ Blog

Kelton Reid says, “If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an attention meltdown. This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front... [Read more]

‘How to overcome the difficulties of copywriting for the Chinese market’ – ‘Econsultancy’ Blog

Hannes Ben says, “Whether it’s for a regional website, direct response marketing or a content campaign, international copywriters have to find the difficult balance between brand guidelines, linguistic standards and marketing performance. This is further complicated in online marketing, where search engines and social media platforms impose... [Read more]

‘4 Tips for Making Social Visitors Regular Users’ – ‘Entrepreneur’ Blog

Neil Patel says, “One of the biggest problems with social media is that there’s just so much of it. So many people with so many posts. So much content. The result is that you often feel overwhelmed. Instead of clicking on anything and going anywhere, you just scroll and scroll. That may be great if you’re a user, but what if you’re a... [Read more]

‘Instagram vs. Twitter: Which Network Is Winning Worldwide?’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex. The report was based on GlobalWebIndex’s survey of thousands of global Internet users (excluding China) age 16-64. Twitter has more active users than Instagram in 29 of the... [Read more]

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