Matt Lindner says, “A holiday shopping survey from Deloitte shows that nearly half of all shoppers will buy online. When it comes to winning online shoppers’ business this holiday season, free shipping is far more important than fast shipping. That’s according to a just-released report from Deloitte LLC, which polled more than 4,000 U.S.... [Read more]

Neil Patel says, “It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content. Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance... [Read more]

Mark Daoust says, “In the days before the Internet, selling a business was a slow but straightforward process: The buyer would drive across town, view the business in person and “kick the tires” before signing on the dotted line. The seller would then sign over real estate deeds, transfer inventory, provide in-person training and hand over... [Read more]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call Social Vidio. They will be opening the doors at 11am EDT today. Here’s the most important new capability. Two-step opt-ins (having the person click saying that they are interested... [Read more]

Spencer Dunfee says, “Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill... [Read more]

Boris Evelson says, “Industry-renowned data visualization expert Edward Tufte once said: “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?” He’s right: There’s too much information out there for knowledge... [Read more]

Steve Dille says, “It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and relevant to each and every individual. Yet, as we’ve discussed in a previous post, 70 percent of brands have admittedthey’ve failed to personalize email... [Read more]

Ali G‘s new Social Interest Freak software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them. Now, you can focus the targeting for your Facebook ads using any number of criteria for defining the audience you are wanting to reach. Maybe you only want to serve people in California,... [Read more]

Karissa Bell says, “Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook. The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with. Share extensions are used by third-party apps to allow... [Read more]

Siobhan O’Rorke says, “It’s a tough world out there for small businesses, and making your name known to other people and industry influencers can feel like an uphill battle. Well-crafted networking emails can help you make those valuable connections. The only problem is that everyone knows that—influential people can receive hundreds of... [Read more]

Ben Davis says, “Cross-device conversions can now be reported at keyword-level in Google’s search, display and shopping ad products. This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across mobile, tablet and desktop. What does this mean... [Read more]

If you ever wanted to use YouTube like a Pro, Dr. Amit Pareek has an offer for you, his new Youtube Marketing 2.0 Biz in a Box. Now you can know the "ins and outs" of how to make YouTube give you traffic and sales.  And, as a bonus, you can teach others how to do it, too, if you want to... [Read more]

Charlie Gilkey says, “Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over? At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change. Whether or not you’ve noticed... [Read more]

Rebecca Maynes says, “You are exposed to an average of 362 online display ads a day. How close are you to buying anythingwhen you see those ads? Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have... [Read more]

Jessica Lorenz says, “Email marketers know that the subject line plays a vital role in the open and clickthrough rates of an email. Subject lines are the first micro-yes that a subscriber agrees to in order to continue up the sales funnel. For many, writing a powerful subject line with value-packed words and a sense of urgency will single-handedly... [Read more]

As we announced, Dr. Ben Adkins released 'The Evil Traffic Magician' Tuesday. This training shows you over a dozen unusual, but productive, ways to bring traffic to your website, some free and others requiring an investment... [Read more]

Doug Davidoff says, “The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is... [Read more]

Jack Simpson says, “Any content that prompts some kind of emotion is valuable, but if you can make people laugh you’ve got a really good chance of being liked as a brand. Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread. KFC’s... [Read more]

Jennifer Slegg says, “If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure... [Read more]

Use "webinar10 " as a coupon to get 10% off the price of 'Mints App'.  If you aren't aware of what it can do, continue reading. Precious Ngwu has just discovered a new piece of marketing 
technology called “Customer-Driven Funnels” and he has been testing it out for the past 2 months, 
with surprisingly good results... [Read more]

Greg Sterling says, “A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data generally to be a “competitive advantage,” the results of the research overall present a more mixed picture. According... [Read more]

Rainmaker team says, “Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do? Fortunately, The Lede hosts Jerod Morris and Demian Farnworth have an answer for you. One that... [Read more]

Entrepreneur team says, “Twitter Inc may be counting on Moments to drive growth, but the moment for celebrating a turnaround still looks far off. Anyone hoping that Chief Executive Jack Dorsey’s plans to boost growth would have had a big impact on third-quarter results would have been disappointed. Twitter reported both anemic user growth... [Read more]

Karissa Bell says, “Verizon is making a bigger push into the Internet of Things. At a press event in San Francisco Wednesday, the company revealed its far-reaching plan to make a dent in the rapidly growing space. Verizon’s strategy revolves around a new web-based platform for developers, new partnerships and using its LTE network to help... [Read more]

Jami Oetting says, “There’s nothing more valuable to a client than seeing his or her company’s name appear in an article, news report, or blog post. This third-party credibility and the ability to gain the attention of decision-makers is key to building a brand. But the public relations industry is changing: Some blogs and influencers... [Read more]

Jack Simpson says, “First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity. Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world. It is based... [Read more]

Al Gomez says, “Today, businesses don’t really need to pay for TV ads or hand out flyers to get noticed. One of the most cost-effective strategies is online marketing. Creating your own blog or nurturing a social media account is ultimately cheaper than paying for ad campaigns. In fact, a 2014 survey found that most millennials are just streaming... [Read more]