IM NewsWatch, October 24, 2014 - ‘Net Neutrality Wounded, not Dead' and much more
October 24th, 2014 at 10:28 am EDT
Latest News
Google Releases Penguin 3.0 — First Penguin Update In Over A Year
A new article in SearchEngineLand reports on the new release of Google Penguin. In this article, Barry Schwartz goes through the history of the Penguin enhancements to Google’s search algorithm, This is the sixth in the series that began April 24, 2012. This update has been eagerly awaited by sites that were harmed by the update just over a... [Read more]
The Internet of Things Is More than Just a Bunch of Refrigerators
In his blog post on the Harvard Business Review website entitled The Internet of Things Is More than Just a Bunch of Refrigerators, Scott Berinato reports that people tend to underestimate the importance of The Internet of Things, maybe as a response to the hype that has surrounded it. As Berinato reports, “The Internet of Things is definitely... [Read more]
Ant Cinderella: Rank better without risk #ad
The IM community is buzzing about new software called Ant Cinderella. It’s the latest in the line of ANT software that has been released over the last 2-3 years. This new software is intended to address a problem marketers face: Over the last few years Google has unleashed many ferocious penalties in updates to its search ranking algorithm. Shady... [Read more]
MIT Technology Review: Net Neutrality Wounded, not Dead
In a recent article. The Right Way to Fix the Internet, George Anders reports on innovative internet pricing approaches developed by Mung Chiang, a professor of electrical engineering at Princeton. Chaing suggested following the practice of some electric utilities of offering “off-peak” pricing. The result would be that people could choose... [Read more]
Google’s plan for super-fast internet
In an article on the Engadget website, Daniel Cooper reports that “Google has applied to the FCC for permission to begin wireless spectrum tests in the San Francisco area. According to Reuters, the company’s looking into a rarely-used millimeter wave frequency that is capable of transmitting large amounts of data, but only if the receiving... [Read more]
Internet.org Offers $1M Prize For Apps That Make People In India Want The Web
On the TechCrunch website, Josh Constine reports on a new prize being offered by Internet.org. Specifically, Constine say, “Internet.org is launching a contest to build apps that convince Indian farmers, migrant workers, women, and students why the Internet is valuable by offering localized content. This Innovation Challenge will award $250,000... [Read more]
eCover Authority: Beautiful covers for your eBooks, CDs and more #ad
This week, you can get a remarkable large collection of covers for eBooks, such as Kindle books. It’s called ;eCover Authority. and it provides a wide range of cover designs. You get 20 cover graphic designs, and you get each of them in 100 versions. You get books lying down, books standing up, 3D boks, flat books, CD covers, spiral-bound books,... [Read more]
Google stumbles in its Nexus roll-out plan
For a brief moment, Google began taking pre-orders for the new Nexus phone before it had received approval from the FCC to sell the phone. Apparently due to a communication mix-up, the incident was a mild embarrassment for Google. It shut down the ordering process and said it wouldn’t sell the hone until the FCC approved (this approval is a legal... [Read more]
Improve your marketing by improving your diet
Ron Friedman, writing on the Harvard Business Review website, just published an article entitled What You Eat Affects Your Productivity. The premise of the article is that different foods affect you different way. Some make you more alert; others make you more drowsy. Some require more energy to digest; other are easily digested, leaving energy for... [Read more]
Google announces “An inbox that works for you”
Google just released a new product, you might call it Gmail on steroids. Google calls it Google Inbox. Why bother, when Gmail has been a run-away hit? Here’s Google’s answer: With this [email] evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can... [Read more]
CPA Affiliate Mastermind: Where CPA Marketers Congregate #ad
Damon Korte is teaming with Timothy Miranda to launch a new mastermind for CPA marketers. CPA Affiliate Mastermind. Korte and Miranda have worked for months to get this course perfect for you. Their training shows you exactly how they generate $27K+ per month while building hyper targeted lists of 50K+ in multiple niches. On top of that, you get 1 on... [Read more]
’13 Email Marketing Hacks That Can Help Double Your Response Rates’ – HubSpot
Emma Snider says, “INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it wasshort on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get intoyour... [Read more]
Copyblogger Releases ‘Internet Marketing for Smart People: Classic Edition’ eBook
Copyblogger has released the ‘Internet Marketing for Smart People: Classic Edition’ eBook. Copyblogger team says, “This — now in ebook form — is the original (and still free) 20-part course that Sonia Simone wrote years ago, delivering the techniques and strategies you need to know to become a much smarter marketer online.... [Read more]
‘SEO in 30 Minutes a Day – Link Building’ – ‘Website Magazine’ Article
Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in... [Read more]
Online marketers need to learn that appearance matters. If your site or your product doesn't look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content.
That's why "covers" are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there's no practical function, only an aesthetic one. They are there to make the product look good.
This lesson applies to all aspects of your marketing communication. For example, how do your links look? Are they a collection of random characters? Or do they actually contain words that tell what the link is about?
Using “ugly’ links in your business (very long links or links that are gibberish) may be costing you sales.
If the link tells what it is for, it will get a lot more clicks than ugly links do.
If you’re using services like Googl Shortener, TinyURL or Bit.ly your results may be even worse. These services are used by spammers, so you can be guilty by association.
In light of the frequent spam, Facebook has blocked those services. you can't share one of their links in Facebook any longer.
To deal with these problems, Joshua Zamora, Brad Spencer and Jide Neye are releasing WP Sales Chimp at 11 AM EDT.
This new software lets you to create, customize, track and analyze all your marketing links inside a single central dashboard. with this software you can:
•Create pretty links without leaving your site
•Turn keywords on your site into clickable links with just a click
•Import multiple links at once with its link importer
•Track clicks on your links so you'll know which are working hardest for you (it can exclude hits from bots from the statistics)
WP Sales Chimp is a WordPress Plugin. So it is easy to install and easy to use. And it comes with a 30-day money-back guarantee.
With a little effort you can use attractive links that increase your results.
For a few days in this grand opening sale, you can get it for a reduced price. Get it here: WP Sales Chimp.
During this grand opening, IM NewsWatch has some attractive bonuses to offer you. See them here: IMNW Bonuses for WP Sales Chimp.
‘Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails’ – MarketingSherpa Case Study
Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from... [Read more]
‘IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking’ – ‘Marketing Land’ Article
Martin Beck says, “Good news for social media robot fans. If This Then That (IFTTT), the popular automation tool, has expanded its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the... [Read more]
‘YouTube’s Biggest Videos Are Under Attack By Malicious ‘Sweet Orange’ Malware’ – Business Insider
Katie Richards says, “YouTube videos are under attack. Ads shown on the video platform are the latest victims of malicious advertising, or malvertising, which redirect users to harmful sites. News of the attack will be of concern to legitimate advertisers, as users affected may be less likely to click on their ads in the future. Joseph C. Chen,... [Read more]
‘Americans Not Sold on Alibaba’ – ‘Website Magazine’ Article
Amberly Dressler says, “Alibaba may be valued at more than eBay and Amazon combined, but China’s e-commerce powerhouse has low brand recognition among American online shoppers of all generations. Bizrates Insights, a division of Connexity (formerly Shopzilla), surveyed more than 3,500 online buyers and found that 63 percent are still not familiar... [Read more]
Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of "street cred".
He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains.
He has found a source of high-quality domains that he has found to fit well into blog networks, and now in his training, Ultra Domain Source for PBNs, he is sharing this source with you.
He is convinced of the quality of these domains, and says about them,
These aren't ordinary domains either, these are real and meaningful domains with value you can hardly ever imagine. Some of these are as if teams of people have been working for 10 years on them, creating the sites, creating and nurturing natural and honest links from natural and honest places.
As you can see, he believes you will be pleased with these domains and will like them as much as he does.
And, according to Duke, this is a unique source of domain names, new and never seen by anyone in our industry before.
There is a heavy focus on UK domain names in this system, but it can be used for "dot com" domains, too. Nevertheless, the most value will be gained from "dot UK" domains. If your business is in England or if your online business is interested in customers from England, this can benefit you.
Ultra Domain Source for PBNs explains a process to be followed to find these domain names. The process can take as little as a single day from start to finish, but sometimes it can and has taken longer.
Duke is offering to help you 1-on-1 to implement his process if you have problems understanding any of the steps. He is confident that with his help, you won't fail.
There's a lot of information of his sales page. Understand the details of his offer, and if it's right you, get your copy here: Ultra Domain Source for PBNs.
‘Blogging 101 for Salespeople’ – HubSpot
Emma Snider says, “Most salespeople love to talk, and they’re good at it. They’ll crush a phone call or a face-to-face meeting any day of the week. They know just what to say and how to say it to inspire trust and edge closer to a contract. But give them a laptop and tell them they need to write an article? A little outside of their comfort... [Read more]
‘How to Create a Content Marketing Strategy′ by Jay Baer
Baer says, “Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from... [Read more]
‘Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email’ – MarketingSherpa Video
MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Never underestimate the power of small, strategic changes. At MarketingSherpa Email Summit 2014, Jessica Andreasen, Director of... [Read more]
The Optin Optimizer: Free 5x List Building Strategy #ad
Marcus is offering a guide to improved list building, called The Optin Optimizer, and he is giving it at no charge to anyone who wants a copy.
He has found that he can build his list up to 5 times faster by making a small tweak to his squeeze page process that only takes a minute to make.
Simple change; big difference in results.
He has found a way to get people to promote his list and it costs him nothing.
All this and more are available in The Optin Optimizer, training any list builder can take advantage of.
Marcus says you don't have to spend a lot of time building your list; he approach is "set and forget">
Even better, you don't even have to opt into his list to get this free report.
Get your free copy here: The Optin Optimizer.
‘Perception vs Reality in the Eyes of a Decision Maker’ – ‘MarketingExperiments’ Blog
Eddie Lutz says, “service in an impactful way. The reasons for subpar value proposition can range anywhere from the value of the product being presented in a convoluted or confusing way to not reaching the customer when they are motivated to buy. In some cases, the mindset or pre-existing biases can cloud the value proposition in a potential customer’s... [Read more]
‘What You Need To Know On The Future Of Marketing’ by Rich Schefren
Rich Schefren says, “At the end of this month, I’ll be jetting off to Oslo, Norway to headline atElevate-2014. If you’ve never heard of it, “Elevate” is the Scandinavian master-mind of all master-minds. It’s a three day conference designed to give you all the strategies, tools and skills you need to crank up your performance and empower... [Read more]
‘BBC Earth: seven web content trends to notice’ – ‘Econsultancy’ Blog
Ben Davis says, “BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site. I’ve taken a quick shufty through these lovely webpages in an attempt to find exactly what these design trends are. See if you agree. Looser style guide Look at the article titles. Here’s a comparison of some from 2013... [Read more]
‘Official: Twitter Will Now Show You Tweets From People You Don’t Follow’ – ‘Marketing Land’ Article
Martin Beck says, “Twitter’s move away from a strictly real-time feed became a bit more real late today. The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the network... [Read more]
‘3 Ways to Optimize Your Brand’s Social Media Marketing Success’ – TopRank Blog
Lee Odden says, “While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social... [Read more]
Reminder- ‘How to Create Killer Email Conversion Copy’ Business 2 Community Webinar November 20
This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails.... [Read more]
‘AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform’ – ‘Marketing Land’ Article
Ginny Marvin says, “Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the... [Read more]
‘More than Keywords: 7 Concepts of Advanced On-Page SEO’ – MOZ Blog
Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined... [Read more]
‘Increase Results from Twitter: 10 Proven Tactics’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Is your Twitter account neglected? Does it feel like an afterthought compared to your Facebook account? If it does, you’re not alone. There are about 20 million brand pages for small businesses on Facebook, but only 4.5 million small business accounts on Twitter. If you compareadvertising rates for the two platforms, the... [Read more]
‘How can marketers benefit from mobile search?’ – ‘Econsultancy’ Blog
Marcus Tober says, “There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating. Echoing... [Read more]
‘A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers’ – ‘Marketing Land’ Article
Danny Sullivan says, “You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To... [Read more]
‘The Hits And Misses Of Apple Pay’ – Forrester
Denée Carrington says, “Well, it’s finally here! After weeks of anticipation, Apple Pay launched on Monday. Apple also unveiled the iPad Air 2 and iPad mini 3, both with Touch ID sensors and an embedded secure element, which means Apple Pay can be used for in-app payments on those devices as well as the iPhone 6 and 6 Plus. Apple Pay launches... [Read more]
‘Use Verticals To Increase Reach’ by Aaron Wall
Peterd says, “In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information... [Read more]
‘US Tech Market Will Rise By Around 6% In 2014 And 2015, Led By Software And Services In Support Of The BT Agenda’ – Forrester
Andrew Bartels says, “We published today our fall update to Forrester’s US tech market outlook for 2014 and 2015 (see “US Tech Market Growth Remains Solid For 2014 And 2015: The BT Agenda Will Be The Main Driver of 5% To 6% Growth“), as well as our forecast for US tech market growth by industry (see “US Tech Spending By... [Read more]
‘4 Subtle Symptoms of a Poor Performing Website’ – HubSpot
Marc Herschberger says, “Your website might be sick (and not in a good way). Don’t take it personal, most websites on the Internet today are suffering from something that’s holding them back from being in tip-top shape. Now, you may be saying, “Well, hold on! If you’re saying my website is sick, how come I don’t know about it?” Good... [Read more]