IM NewsWatch, October 24, 2013 - Latest IM News including ‘How To Hack Google Plus For SEO Value – HubSpot' and much more...

October 24th, 2013 at 3:28 am EDT

IM NewsWatch

Thursday, October 24, 2013

‘Best Days and Times for Promotional Email Conversions’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Best Days and Times for Promotional Email Conversions”. Ayaz Nanji says, “Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science. The analysis... [Read more]

‘The Future Of SEO Reporting: A Call To The Industry’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The Future Of SEO Reporting: A Call To The Industry”. Benjamin Spiegel says, “Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms... [Read more]

‘The 10 Most Successful Brands On Instagram Video’ – Business Insider

The latest article on Business Insider is titled ”The 10 Most Successful Brands On Instagram Video”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: Recently released numbers from social video analytics firm Unruly found that MTV was the most-shared brand on Instagram video during a one-month... [Read more]

Wicked Simple Commissions: Simple way to bigger affiliate commissions #ad

Shawn Anderson has put together a guide to affiliate marketing that shows you how to: • Pick your niche ( it takes 5 minutes) • Set up your site (it’s simple, he says, if you follow his directions) • Create content for your site (using copy/paste) • Drive traffic (in just one hour a day, 5 days a week) It sounds like affiliate... [Read more]

‘How To Hack Google Plus For SEO Value’ – HubSpot

The latest article on HubSpot blog is titled ”How To Hack Google Plus For SEO Value”. Gray MacKenzie says, “People tend to think of Google Plus as just another social network, built as Google’s challenge to Facebook’s incredible growth over the past decade. What most people don’t realize, however, is the SEO value that makes... [Read more]

‘Preparing Your Online Business for the Holidays’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Preparing Your Online Business for the Holidays”. James Daugherty says, “Holiday sales online continue to rise year after year as consumers become more familiar and comfortable with the online shopping process. After all, what beats the ease and convenience of purchasing... [Read more]

‘Google Tests Banner-Like Ads in Search Results’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Tests Banner-Like Ads in Search Results”. Seth Fiegerman says, “A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.Synrgy, a digital marketing startup, spotted a “sponsored” photo of Southwest Airlines... [Read more]

AmaSpy 1.2 finds big-commission, top-selling Amazon products #ad

For Amazon affiliates, finding the right products to sell can make a big difference in your results. Occasionally, someone puts out a list of potentially high-profits Amazon products, but you don’t want to have to wait tuill the next list is available. When you are ready, you want to get started- now. Your solution is David Sahel‘s AmaSpy... [Read more]

‘ICANN Announces First New Generic Top-Level Domains’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “ICANN Announces First New Generic Top-Level Domains”. ReadWrite Editors say, “The new gTLDs are starting to roll out. The Internet Corporation for Assigned Names and Numbers (ICANN) announced the delegation of four new “generic top-level domains,” those URL suffixes that help... [Read more]

‘Content is not king’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Content is not king”. Demon Ragusa says, “I’ve never been one to submit to catchphrases. The business world and, by extension the marketing world, is full of them. “Net-net, at the end of the day, we are living with a new normal of big data.” Just typing these words... [Read more]

‘Is Facebook All Wrong About Our Sharing Psychology' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Facebook All Wrong About Our Sharing Psychology?. Baer says, “In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories, the new wrinkle from SnapChat that enables users to compile... [Read more]

Quick Quote Wizard: Automated price quotations for consultants #ad

If you build websites for businesses, or do SEO for them or social media management or any other service, you need a way to price your services and give potential customers a quotation for their specific needs. Gama Seva has created Quick Quote Wizard that sets up a system for you so that people can select the services they need and get a price quote... [Read more]

‘Take the 2013 Moz Industry Survey: Share Your Voice!’ – MOZ Blog

The latest MOZ blog post is titled “Take the 2013 Moz Industry Survey: Share Your Voice!”. Cyrus Shepard says, “We’re very excited to announce that this year’s Industry Survey is ready for you to take. The results of this survey will be used to paint a picture of our industry, including its professionals, tactics, and its future.... [Read more]

‘11 Common Blogging Mistakes That Are Wasting Your Audience’s Time’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “11 Common Blogging Mistakes That Are Wasting Your Audience’s Time”. Henneke says, “Quick question: Do you know anyone who doesn’t suffer from information overload? We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts,... [Read more]

‘SerpFruit Keeps Tabs on Your Search Engine Performance’ by John Chow

John Chow’s latest blog post is titled “SerpFruit Keeps Tabs on Your Search Engine Performance”. Chow says, “Regardless of the kind of website that you run, you want to attract quality and relevant traffic to that site. This is just as true with blogs as it is with online stores and company sites. And yes, it is wortwhile to build up your presence... [Read more]

I.M. Press Release Generator: get attention from search engines, reporters, more #ad

I.M. Press Release Generator, the longest-running WSO in history, gets better in the newest version, just released. Press releases have been a staple of marketing for the last hundred years or more. Reporters need story ideas (and now, so do bloggers.) If you have interesting news related to your niche, share it in a press release. There’s no... [Read more]

‘Lead Generation: How one additional form field decreased conversions 11%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Lead Generation: How one additional form field decreased conversions 11% [Lead Gen Summit 2013 live test]“. Erin Hogg says, “How can you improve your lead generation efforts? Learn from your customers. A/B testing is one way to do that. To help lead generation marketers learn how to... [Read more]

‘Seth Godin Says Google Has Officially Jumped the Shark’ – HubSpot

The latest article on HubSpot blog is titled ”Seth Godin Says Google Has Officially Jumped the Shark”. Dan Lyons says, “Lots of people are upset, or at least trying to be upset, about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements. Most... [Read more]

‘How To Do Conversion Optimization With Very Little Traffic?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How To Do Conversion Optimization With Very Little Traffic?”. Peep Laja says, ““I have too little traffic to test; hence, I can’t do conversion optimization.” I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites... [Read more]

Solo Ad Black Book: Get the most from your advertising expense #ad

Matt Bacak buys a lot of solo ads, ($six figures per year) and has done so for years. (He has mailed up to 4.1 million emails a day for over a year.) He has carefully tracked which ad sources work and which don’t. Now he has released Solo Ad Black Book, so you can profit from his mistakes and his learning. In this new resource, Bacak has rated... [Read more]

‘Pinterest Now Worth $3.8 Billion’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Pinterest Now Worth $3.8 Billion”. Todd Wasserman says, “Pinterest’s valuation is closing in on $4 billion after its latest funding round of $225 million, according to a report.AllThingsD cites “several sources” in a report on the funding, which is led by late-stage investor... [Read more]

‘B2B social: five case studies from brands achieving great results’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “B2B social: five case studies from brands achieving great results”. David Moth says, “It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales... [Read more]

Final Reminder- ‘How to Win with Word-of-Mouth Marketing’ MarketingProfs Seminar 12.00 pm ET

This is our last chance to remind you about MarketingProfs’ seminar with Julie Szabo & Darren Barefoot on Thursday, October 24 at 12.00 pm ET. The topic of the seminar is “How to Win with Word-of-Mouth Marketing”. MarketingProfs team says, “Remarkable organizations get their marketing done for free by the most powerful... [Read more]

Zero to Hero: Building your business from the ground up #ad

Everyone starts their business at ground level. A few go on to become business superstars. Zero to Hero training wants you to be one of those few. The goal is to get your business working for you quickly, not over a period of months, but in just days. This training shows you how to make $45 per day (on average, he says, even for beginners) in a market that... [Read more]

‘Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected’ – Business Insider

The latest article on Business Insider is titled ”Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected”. Aaron Taube says, “MoPub, the mobile advertising business that Twitter acquired for $350 million in stock right before it filed for an IPO, had only $6.5 million in net revenue in the first half... [Read more]

‘Should You Care About Blog Comments?’ – HubSpot

The latest article on HubSpot blog is titled ”Should You Care About Blog Comments?”. Ginny Soskey says, “Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote... [Read more]

‘Great Ways to Get Feedback From Your Customers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Great Ways to Get Feedback From Your Customers”. Juan Pablo Castro says, “One of the main themes on this blog is that people respond to marketing messages that focus on them, not on the product being marketed to them. If you want to be successful in marketing, if you want... [Read more]

Final Reminder- ‘Data Management Platforms—Using Big Data to Power Marketing Performance’ eMarketer Webinar 1.00 pm EDT

This is our last chance to tell you about eMarketer’s webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning... [Read more]

Reminder- ‘Ten New Rules for SEO Success Today‘ ‘Website Magazine’ Webinar October 31

This is our second chance to tell you about Website Magazine’s webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of... [Read more]

‘Eric Schmidt: The Future of Magazines Is on Tablets’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Eric Schmidt: The Future of Magazines Is on Tablets”. Lauren Indvik says, “Eric Schmidt has seen the future of magazines, and it’s on the tablet.At a Magazine Publishers Association conference on Wednesday, the Google chairman took the stage with Wired editor-in-chief Scott Dadich... [Read more]

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