IM NewsWatch, October 23, 2013 - Latest IM News including ‘Complete guide to creating compelling marketing tweets – Econsultancy' and much more...

October 23rd, 2013 at 3:56 am EDT

IM NewsWatch

Wednesday, October 23, 2013

‘Guarantees – How to Use Them for Higher Sales Conversions and Lower Refund Requests' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Guarantees – How to Use Them for Higher Sales Conversions and Lower Refund Requests?. Kathleen Gage says, “It’s a well known fact thatcreating information productsis a great way to generate revenue and create multiple streams of income. Yet, it’s not enough to simply create... [Read more]

‘Derek Flanzraich to Keynote Affiliate Summit West 2014’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Derek Flanzraich to Keynote Affiliate Summit West 2014”. Collins Says, “Derek Flanzraich will be a keynote speaker at Affiliate Summit West 2014 on Tuesday, January 14, 2014 at Paris Las Vegas. Derek Flanzraich is an entrepreneur on a mission to make everyone a “greatist,” someone who simply... [Read more]

‘The New Imperative — Audience-Centric Content’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The New Imperative — Audience-Centric Content”. Jum Yu says, “Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content... [Read more]

Solo Ad Black Book: Get the most from your advertising expense #ad

Matt Bacak buys a lot of solo ads, ($six figures per year) and has done so for years. (He has mailed up to 4.1 million emails a day for over a year.) He has carefully tracked which ad sources work and which don’t. Now he has released Solo Ad Black Book, so you can profit from his mistakes and his learning. In this new resource, Bacak has rated... [Read more]

‘Do Tweets With Hashtags, Quotes, and Images Get More Retweets?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Do Tweets With Hashtags, Quotes, and Images Get More Retweets?”. Ayaz Nanji says, “Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot. Zarella examined a dataset of more than 1.2 million... [Read more]

‘Using Webinar Content to Qualify Leads’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Using Webinar Content to Qualify Leads”. Shelby Britton says, “Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing... [Read more]

‘The complete guide to creating compelling marketing tweets’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The complete guide to creating compelling marketing tweets”. Ben Davis says, “I like to think I’ve seen a lot of tweets, enough to know a good one when I see it. So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand... [Read more]

Amazon Treasures Gold Rush: Proven High Ticket Amazon Products #ad

There are two things every Amazon affiliate needs for success: a product that sells well and a product that has high commissions. These two things make a winning product for an affiliate. But how do you find products like these? Amazon has hundreds of thousands of products to sift through to find the hidden gems with high profit potential. Ralph Kenomen... [Read more]

‘How to Generate Click-to-Tweet Links for Your Content’ – HubSpot

The latest article on HubSpot blog is titled ”How to Generate Click-to-Tweet Links for Your Content”. Anum Hussain says, “Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place. Creating a tweetable link is far easier than learning... [Read more]

‘Report: Facebook Revokes Ban on Beheading Videos’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Facebook Revokes Ban on Beheading Videos”. Kurt Wagner says, “Multiple reports, including from the BBC and CNN, are suggesting that Facebook has given users the green light to once again post graphic videos of beheadings to the social network.The BBC, which originally reported the... [Read more]

Reminder- ‘10 Essential Features of an Online Marketing Strategy‘ ‘Business 2 Community’ Webinar 2.00 pm ET

This is our last chance to tell you about Business 2 Community’s webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different... [Read more]

Zero to Hero: Building your business from the ground up #ad

Everyone starts their business at ground level. A few go on to become business superstars. Zero to Hero training wants you to be one of those few. The goal is to get your business working for you quickly, not over a period of months, but in just days. This training shows you how to make $45 per day (on average, he says, even for beginners) in a market... [Read more]

‘Apps, email and search are among top mobile priorities for businesses: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Apps, email and search are among top mobile priorities for businesses: report”. David Moth says, “Consumer use of smartphones and tablets incorporates a range of different activities and behaviours, including search, email, social and the mobile web. And a new survey has found... [Read more]

’4 Essential Best Practices to Successfully Prospect Inbound Leads’ – HubSpot

The latest article on HubSpot blog is titled ”4 Essential Best Practices to Successfully Prospect Inbound Leads”. Mark Roberge says, “”Another cold call? Really?” This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a single sales rep will contact me four or five times. Surprisingly,... [Read more]

‘Creating And Pitching A Product At Startup Weekend, Investing In Startups Via Angel List, And How To Gain Exposure For A New Project’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “Creating And Pitching A Product At Startup Weekend, Investing In Startups Via Angel List, And How To Gain Exposure For A New Project”. Yaro Starak says, “In this week’s podcast episode on the Walter and Yaro show (still yet to be named!) we review Walter’s hectic weekend putting in... [Read more]

I.M. Press Release Generator: get attention from search engines, reporters, more #ad

I.M. Press Release Generator, the longest-running WSO in history, gets better in the newest version, just released. Press releases have been a staple of marketing for the last hundred years or more. Reporters need story ideas (and now, so do bloggers.) If you have interesting news related to your niche, share it in a press release. There’s no... [Read more]

‘Email Marketing: Koyal Wholesale uses social media integration to boost seasonal campaign revenue 16%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Koyal Wholesale uses social media integration to boost seasonal campaign revenue 16%”. Courtney Eckerle says, “It can be a common marketing misconception that in order to evolve an email program, radical new ideas must take the place of former tactics. In a happy marriage... [Read more]

‘3 Strategies to Make Big Content Work for Your Brand' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Strategies to Make Big Content Work for Your Brand?. Baer says, ““Big Content”, also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun,... [Read more]

‘Is Content Marketing a Hamster Wheel You Can’t Escape?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Is Content Marketing a Hamster Wheel You Can’t Escape?”. Pamela Wilson says, “Brace yourself. It kind of is. Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be,... [Read more]

WP Link Booster: Fewer backlinks, working harder #ad

Google is more discriminating when they look at backlinks now. Having a lot of backlinks from junky, spammy sites doesn’t convey as much authority as just a few high-quality sites. With superior backlinks, your place in the rankings naturally rises. Nick and Monica Cooper have announced WP Link Booster, to help you get the backlinks that will really... [Read more]

‘Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox’ – MOZ Blog

The latest MOZ blog post is titled “Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox”. Cyrus Shepard says, “Imagine a product similar to Google Alerts, only much better. It’s built specifically for marketers. This product not only finds mentions of your keywords and brand, but also reports new links to any website... [Read more]

‘Semantic Markup: Adding Context To SEO’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”. Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level... [Read more]

‘Has the affiliate channel outgrown the CPA last click model?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Has the affiliate channel outgrown the CPA last click model?”. Helen Southgate says, “It’s well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote, the affiliate... [Read more]

Use whiteboard animations to promote your consultant services #ad

Whiteboard animations are powerful sales tools. Matt Bush has created 4 animations you can use to sell local consulting services. He makes them available in his Ultimate Local Marketing Whiteboard Animation Package. This collection of videos is ready to go, to build your brand and promote 4 specific services you may offer to local business: ¦ Search... [Read more]

’15 Inspirational Resources to Lift You Out of Your Content Rut’ – HubSpot

The latest article on HubSpot blog is titled ”15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content... [Read more]

‘Apple Unveils iPad Air’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Apple Unveils iPad Air”. Pete Pachal says, “Apple unveiled the fifth generation of the iPad on Tuesday at an event in San Francisco, called the iPad Air. The new model sports a thinner design and a 64-bit processor, a feature first seen in the iPhone 5S.The physical design is lighter and... [Read more]

‘Now What? When New Competition Suddenly Makes PPC Unprofitable’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Now What? When New Competition Suddenly Makes PPC Unprofitable”. Ginny Marvin says, “There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns... [Read more]

’10 Reasons Why Your Marketing Needs to Be More Attractive to Women’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “10 Reasons Why Your Marketing Needs to Be More Attractive to Women”. Verónica Maria Jarski says, “Is your marketing geared more toward men or toward women? If you said “men,” you are ignoring the gender with more purchasing power. After all, according to Women’s Marketing... [Read more]

‘Darren Rowse Joins Seth Godin as a Keynote Speaker for Authority Intensive’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Darren Rowse Joins Seth Godin as a Keynote Speaker for Authority Intensive”. Brian Clark says, “I call him the nicest guy on the Internet, and he thinks I’m teasing him. I’m not. Darren Rowse is someone I’m proud to call a friend, but he’s way more than that. He was an early inspiration... [Read more]

‘A [Poorly] Illustrated Guide to Google’s Algorithm’ – MOZ Blog

The latest MOZ blog post is titled “A [Poorly] Illustrated Guide to Google’s Algorithm”. Dr. Peter J. Meyers says, “My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very useful discussions”. A [Poorly] Illustrated Guide to Google’s Algorithm MOZ... [Read more]

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