IM NewsWatch, October 22, 2013 - Latest IM News including ‘Quick Guide to Better Holiday Emails – Website Magazine' and much more...

October 22nd, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, October 22, 2013

‘How To Win In Local Internet Marketing: The Practical Guide For Small Businesses And Local Marketers’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “How To Win In Local Internet Marketing: The Practical Guide For Small Businesses And Local Marketers”. SEO Book team says, “Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are... [Read more]

‘How to Get the Most from Exhibiting at Conferences’ by Shawn Collins

Shawn Collins’ latest blog post is titled “How to Get the Most from Exhibiting at Conferences”. Collins Says, “Affiliate Summit Press has published a new book, How to Get the Most from Exhibiting at Conferences, which I authored. The book also includes contributions from Robert Adler, Ad Hustler, Tricia Meyer, and Kim Rowley. Companies... [Read more]

‘Yahoo #1 For Third Straight Month — comScore’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Yahoo #1 For Third Straight Month — comScore”. Greg Sterling says, “Yahoo was named the top US internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. It happened... [Read more]

I.M. Press Release Generator: get attention from search engines, reporters, more #ad

I.M. Press Release Generator, the longest-running WSO in history, gets better in the newest version, just released. Press releases have been a staple of marketing for the last hundred years or more. Reporters need story ideas (and now, so do bloggers.) If you have interesting news related to your niche, share it in a press release. There’s no... [Read more]

‘Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share”. Ayaz Nanji says, “In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search... [Read more]

‘16 New Content Marketing Ideas’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “16 New Content Marketing Ideas”. Pamella Neely says, “Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again. Sooner or later, you’re going to run out... [Read more]

‘Quick Guide to Better Holiday Emails’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Quick Guide to Better Holiday Emails”. Amberly Dressler says, “Last year, online retailers sent an average of 210 promotional emails during the holiday season, which is a 19 percent increase in email volume from the previous year. With eMarketer predicting a 15.1 percent increase in... [Read more]

WP Link Booster: Fewer backlinks, working harder #ad

Google is more discriminating when they look at backlinks now. Having a lot of backlinks from junky, spammy sites doesn’t convey as much authority as just a few high-quality sites. With superior backlinks, your place in the rankings naturally rises. Nick and Monica Cooper have announced WP Link Booster, to help you get the backlinks that will... [Read more]

‘This One Statistic Explains Why Google’s Stock Exploded Through $1,000 A Share’ – Business Insider

The latest article on Business Insider is titled ”This One Statistic Explains Why Google’s Stock Exploded Through $1,000 A Share”. Aaron Taube says, “Things at Google are pretty peachy these days. The company’s stock outpaced Q3 earnings yesterday, shooting its stock up over $1,000 per share. And recently released data... [Read more]

‘Creating Content to Fuel Pipeline‘ ‘Business 2 Community’ Webinar October 30

Business 2 Community is hosting a webinar on Wednesday, October 30 at 2.00 pm ET. The topic of the webinar is “Creating Content to Fuel Pipeline”. The ‘Business 2 Community’ team says, “90% of the content in the world today has been created in the last two years alone. Buyers today are empowered. The web provides them with instant... [Read more]

‘The Resources You Need to Master Website Desig’ – HubSpot

The latest article on HubSpot blog is titled ”The Resources You Need to Master Website Design”. Corey Eridon says, “Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with... [Read more]

Use whiteboard animations to promote your consultant services #ad

Whiteboard animations are powerful sales tools. Matt Bush has created 4 animations you can use to sell local consulting services. He makes them available in his Ultimate Local Marketing Whiteboard Animation Package. This collection of videos is ready to go, to build your brand and promote 4 specific services you may offer to local business: ¦ Search... [Read more]

’5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy”. Harsh Ajmera says, “Are you using Pinterest for your Business? Have you included this dynamic image based social media tool in your Social Media Strategy? If not? Just read on! Social Media conversations... [Read more]

‘Facebook Average Referral Traffic to Media Sites Up 170% This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Average Referral Traffic to Media Sites Up 170% This Year”. Todd Wasserman says, “Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year.Facebook also disclosed that from September 2012... [Read more]

‘Content marketing: nine channels to promote your content’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Content marketing: nine channels to promote your content”. Pratik Dholakiya says, “Merely publishing on your blog isn’t enough. You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. How does... [Read more]

Lifetime Discount on Spin Rewriter 4.0 #ad

Simon Greenhalgh and Aaron Sustar have been working on Spin Rewriter for years. Every so often that release their new, improved version. They just released version 4.0 Many people say that article spinning is dead. The only thing that is dead is poorly-done spinning. Google hates poorly spun articles. Humans hate them too. That is why you need to pick... [Read more]

‘Google Authorship: How To Get Better Results’ by Rosalind Gardner

Rosalind Gardner’s latest blog post is titled “Google Authorship: How To Get Better Results”. Gardner says, “Creating a blog and putting content on it can be done for multiple different reasons, but one thing we all want for our blog is for it to be ranked as high as possible. Well, Google decided to help us out with that and gave us a way to... [Read more]

‘It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey’ – MOZ Blog

The latest MOZ blog post is titled “It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey”. Russ Jones says, “Penguin changed everything. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had long grown comfortable with using “ratios” and “percentages”... [Read more]

‘Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators”. Eric Enge says, “On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird. Uh-oh. Does this mean your content-driven business is in jeopardy? Is keyword researchdead?... [Read more]

Local Affiliate Offline Client Cash Machine; this week only #ad

Adrian Knight has built a six-figure local marketing business during the last 3 years, in London, England. He found that local businesses are often skeptical of using the internet in their business. The Internet is an unknown factor that is hard for them to get their arms around. Inertia tends to keep them doing what they have always been doing. If... [Read more]

‘Web Analytics: What browser use can tell you about your customers’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Web Analytics: What browser use can tell you about your customers”. Derrick Jackson says, “It’s late. You’re sitting behind the dull glow of a computer screen. You’ve worked countless hours trying to squeeze every last drop of insight out of your company’s big data. Overall, you... [Read more]

Final Reminder- ‘Integrating SEO, Social, PR and Content: Supercharge Your Organic Marketing‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about Third Door Media’s webinar on Tuesday, October 22 at 1.00 pm EDT. The topic of the webinar is “Integrating SEO, Social, PR and Content: Supercharge Your Organic Marketing”. The TDM team says, “If you want to capture an unfair slice of the Organic Media landscape you’re going to need... [Read more]

’12 tips to improve conversion rates over the festive period’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “12 tips to improve conversion rates over the festive period”. Ian McCaig says, “Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money. The impact of the holiday period on the attitude of... [Read more]

30-Minute Cash Cannon helped a dead broke single mom earn $299 in 30 minutes #ad

Kristie Chiles is a substitute teacher by day and struggling Internet marketer by night. She contacted Simple Spencer looking for help because she was facing bills she couldn’t pay. The advice he gave her turned her marketing around. Her sales of nearly $300 in 30 minutes solved he immediate financial problem and gave he hope that her marketing... [Read more]

‘How to Make Your First Affiliate Marketing Sale in 7 Steps’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How to Make Your First Affiliate Marketing Sale in 7 Steps”. Samuel Frost says, “The lure of affiliate marketing is undeniable; who can resist passive income? But in order to succeed in affiliate marketing, there are a number of crucial steps you must take before you earn that... [Read more]

‘How To Conquer The Age-Old Marketing Buy-In Challenge’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How To Conquer The Age-Old Marketing Buy-In Challenge”. Joanna Lord says, “We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research,... [Read more]

’15 Inspirational Resources to Lift You Out of Your Content Rut’ – HubSpot

The latest article on HubSpot blog is titled ”15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content... [Read more]

‘Google Launches ‘Project Shield’ to Defend Against Cyberattacks’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Launches ‘Project Shield’ to Defend Against Cyberattacks”. Lorenzo Franceschi-Bicchierai says, “Websites run by dissidents and human rights activists around the world have a new ally in the fight against oppressive regimes: Google.To defend against the growing threat of... [Read more]

‘A five-step roadmap for using personalisation in ecommerce’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “A five-step roadmap for using personalisation in ecommerce”. James Gurd says, “A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation... [Read more]

‘Think Social Media Is a Waste of Time? Don’t Give Up So Soon’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Think Social Media Is a Waste of Time? Don’t Give Up So Soon”. Philip Paranicas says, “Out goes the blog post or tweet. Immediately, the fingers start drumming on the table. The eyes shift anxiously to the clock or watch. A whole day goes by. Then, two whole days. Response is lukewarm.... [Read more]

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