IM NewsWatch, October 21, 2013 - Latest IM News including ‘Deep Links Could Revolutionize Mobile Advertising – Mashable' and much more...

October 21st, 2013 at 3:50 pm EDT

IM NewsWatch

Monday, October 21, 2013

‘Internet Ad Revenues Set Record in 1H13’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Internet Ad Revenues Set Record in 1H13”. Ayaz Nanji says, “Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). That’s an 18% increase over last... [Read more]

‘How To Use Site Search To Get Keyword Insights In A (Not Provided) World’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How To Use Site Search To Get Keyword Insights In A (Not Provided) World”. Carrie Hill says, “Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion.... [Read more]

‘So Much for Domain Diversity in Google’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “So Much for Domain Diversity in Google”. Pete Prestipino says, “The issue of domain diversity in Google’s results is taking center stage… again. For over a year many search engine optimization professionals have seen (and vocalized their displeasure about) the lack of domain... [Read more]

Lifetime Discount on Spin Rewriter 4.0 #ad

Simon Greenhalgh and Aaron Sustar have been working on Spin Rewriter for years. Every so often that release their new, improved version. They just released version 4.0 Many people say that article spinning is dead. The only thing that is dead is poorly-done spinning. Google hates poorly spun articles. Humans hate them too. That is why you need to pick... [Read more]

‘Predicting How Well A Launch Or Kickstarter Campaign Will Do’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom By Yaro Starak2 Comments”. Yaro Starak says, “Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still... [Read more]

‘AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition’ – Business Insider

The latest article on Business Insider is titled ”AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition”. Richard Feloni says, “When AOL completed the acquisition of video advertising platform Adap.tv on Sep. 6 after buying it for $405 million the month before, it gained thousands of online publishers... [Read more]

‘What You Need To Know About Facebook’s New Algorithm’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “What You Need To Know About Facebook’s New Algorithm”. Anita Loomba says, “If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your... [Read more]

30-Minute Cash Cannon helped a dead broke single mom earn $299 in 30 minutes #ad

Kristie Chiles is a substitute teacher by day and struggling Internet marketer by night. She contacted Simple Spencer looking for help because she was facing bills she couldn’t pay. The advice he gave her turned her marketing around. Her sales of nearly $300 in 30 minutes solved he immediate financial problem and gave he hope that her marketing... [Read more]

‘Google Will Now Sell … Facebook Ads’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Will Now Sell … Facebook Ads”. ReadWrite Editors say, “Google is about to start selling ads on Facebook. More to the point, its ad clients will be soon able to buy ads on Facebook. Google’s ad buying software, DoubleClick Bid Manager, announced a partnershipwith Facebook... [Read more]

‘How Deep Links Could Revolutionize Mobile Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Deep Links Could Revolutionize Mobile Advertising”. Todd Wasserman says, “One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn’s... [Read more]

‘Has Hummingbird changed SEO forever?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Has Hummingbird changed SEO forever?”. David Towers says, “When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier. Amit Singhal,... [Read more]

Local Affiliate Offline Client Cash Machine; this week only #ad

Adrian Knight has built a six-figure local marketing business during the last 3 years, in London, England. He found that local businesses are often skeptical of using the internet in their business. The Internet is an unknown factor that is hard for them to get their arms around. Inertia tends to keep them doing what they have always been doing. If... [Read more]

‘Targeting Email Marketing by Persona Improves Clickthrough Rate 16′ – HubSpot

The latest article on HubSpot blog is titled ”Targeting Email Marketing by Persona Improves Clickthrough Rate 16″. Anum Hussain says, “Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the... [Read more]

‘Semantic Markup: Adding Context To SEO’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”. Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level... [Read more]

‘Facebook Ads Are 1,790% More Profitable on iOS Than Android’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Ads Are 1,790% More Profitable on iOS Than Android”. Dom Esposito says, “After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows thatFacebook ads on iOS are 1,790% more... [Read more]

Ant Metamorphosis: improve your search engine ratings #ad

Oz has been selling Ant Metamorphosis for 3 days now, and online marketers are intrigued by his premise: this software and the tactics that he uses with it shot him to the top (the number 2 spot, worldwide) of Google in 3 weeks, and he was selling a $500 product, so this was a competitive niche.) In fact, in these 3 days, he has sold over 1000 copies... [Read more]

‘The Resources You Need to Master Website Design’ – HubSpot

The latest article on HubSpot blog is titled ”The Resources You Need to Master Website Design”. Corey Eridon says, “Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with... [Read more]

‘Why the Corporate Blog is Not Even Close to Dead' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why the Corporate Blog is Not Even Close to Dead?. Baer says, “Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion... [Read more]

‘Six Steps To Successful Niche Marketing’ by John Chow

John Chow’s latest blog post is titled “Six Steps To Successful Niche Marketing”. Chow says, “One of the legit strategies you can employ to earn income online is niche marketing. Contrary to what a lot of people think, this form of marketing has nothing to do with building micro sites that have few pages or thousands of pages. The truth is... [Read more]

Easy Optin Builder: Create high-converting WP opt-in pages (& more) in minutes #ad

Mark Dulisse announces his new WordPress plugin, Easy Optin Builder, to make creating alluring opt-in forms simple. This is a premium Email Subscriber & Payment Button WordPress Plugin that does a whole lot more. It has everything from a Button Generator for Payment Links, an Embed feature, Static and Responsive HTML Lead Pages, a Countdown Timer... [Read more]

‘How Google is Changing Long-Tail Search with Efforts Like Hummingbird’ – MOZ Blog

The latest MOZ blog post is titled “How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday”. Rand Phishkin says, “Google’s Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today’s... [Read more]

‘Synthesis Delivers a New Option for Improved European WordPress Performance’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Synthesis Delivers a New Option for Improved European WordPress Performance”. Jerod Morris says, “The mission of our Synthesis WordPress hosting team is to combine world-class technology into an independent offering where the whole is greater than the sum of its parts. The result is unparalleled... [Read more]

‘Content Marketing: The 6 Secrets To Contagious Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Marketing: The 6 Secrets To Contagious Content”. Tom Treanor says, “If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest... [Read more]

LinkedIn List Machine: High quality leads for your list #ad

Derek Tomei has discovered that LinkedIn is a good source for new subscribers to his list. If you have a list aimed toward business (online business, small business, work-from-home business, etc.) LinkedIn may be a good opportunity for you, too. [Read more]

‘4 Ways Entrepreneurs Can Amplify Content On LinkedIn’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “4 Ways Entrepreneurs Can Amplify Content On LinkedIn”. Ryan Lytle says, “LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume.Since then, the platform has grown to more than 225 million... [Read more]

‘Five content marketing lessons from the Communists’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five content marketing lessons from the Communists”. Conard Lumm says, “Carrying the welfare of the peasantry on your shoulders? Concerned that your next five-year plan is going to be your last? 20th century Communist revolutionaries raised content marketing to an art form,... [Read more]

‘The One Mistake Almost Everybody Makes on Twitter’ – HubSpot

The latest article on HubSpot blog is titled ”The One Mistake Almost Everybody Makes on Twitter”. Jay Acunzo says, “As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and... [Read more]

‘Five Tips for Tackling B2B E-Commerce Without Amazon’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Tips for Tackling B2B E-Commerce Without Amazon”. Steven Kramer says, “E-commerce is one of the hottest trends in B2B marketing. Inspired by their favorite B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences that are comparable to... [Read more]

‘Programmatic Ad Buying: A Tactical Primer’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Programmatic Ad Buying: A Tactical Primer”. Ratko Vidakovic says, “A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign... [Read more]

‘Facebook – R.I.P.?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Facebook – R.I.P.?”. Allison Howen says, “Facebook is the world’s largest social network, with 1.15 billion monthly active users as of June 2013. Despite its popularity, the company continues to face challenges that have the potential to derail its success in the future. Among these... [Read more]

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