Lisa Furgison says, “When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window... [Read more]

Pete Prestipino says, “The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a value to each event as a result. That offers a level of understanding about spend that is... [Read more]

Baer says, “Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from... [Read more]

If you want to build a business, you first need to build a sales funnel, to get potential clients to pay attention to you. You start with a free offer that gets the name and email address You deliver the gift, along with an offer for an upgrade for purchase. After that, you can offer them additional products from time to time. That’s the way online... [Read more]

Stefanie Flaxman says, “Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger? Rigorously practicing my writing,... [Read more]

Kristina Kledzik says, “There’s a reason we use the terms “white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them... [Read more]

Ryan Stewart says, “Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform. With not many advertising options available for marketers who’d... [Read more]

Get rid of all the hassles of affiliate marketing. No website, no copywriting, no software, no paying for traffic. Now you can eliminate all of them and still have a good affiliate business. Erica Stone has created Super PinMadness to show you how to quickly and easily use Pinterest for your affiliate marketing. You don’t need a landing page;... [Read more]

Matt McGee says, “Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy document and new anti-piracy efforts in its search results. The 26-page document, first published... [Read more]

Bethany Handy says, “Lack of lead nurturing is one of the most common problems in the fields of lead generation and management. HubSpot statistics reveal that only 25 percent of leads are legitimate and should be advanced to a sales rep. Knowing where leads are in the buying cycle before moving those forward are essential for optimum efficiency... [Read more]

Diana Illiano says, “Winter is coming! We’re taking you back to some of the trends we saw during last year’s peak holiday shopping days to make predictions for this year’s performance. Plus, get a sneak peek at the hot products that are sure to be on consumers’ wish lists this year. What’s hot this week: A combination of extensions... [Read more]

No more writer’s block for you with Temper Thompson‘s new 20 Romance & Thriller plots. Fill in the prose yourself or outsource the work to a ghostwriter. You have the beginning of your new novel (or 20 of them) just waiting to be fleshed out. But thompson has done a lot of the work for you in these plots: •Each plot is 1,000 –... [Read more]

Matt Asay says, “With the release of Java 8 back in March 2014, the developer community was primarily excited about two things. One was support for lambda expressions, also known as anonymous functions, which (in Cay Horstmann’s admirably simple definition) are blocks of code you can pass around in a program for later execution—or, if you... [Read more]

Lance Ulanoff says, “Apple Pay, Apple’s take on the digital wallet, is finally here. If you have an iPhone 6 or iPhone 6 Plus, you can officially start buying things with the touch of a finger and by waving your phone over an enabled Point of Sale (POS) system. But for all the excitement, what do we really know about Apple Pay? Why is it different... [Read more]

Ben Davis says, “How do you create content that gets heard from within the maelstrom of online media? Well, consumers are looking for trusted and credible sources of information. Partnering with influencers who already have the ear of a community can be a way to create trusted content and get it shared by the right people. The latest in the Econsultancy... [Read more]

Vancouver marketerGlen Hopkins has been in the online business for many years. In that time he has learned the importance of building a responsive list of people he can present information and offers to again and again... [Read more]

Kevin Webster says, “If you’re a one-person company, or have a team of just two or three people, it may seem that using web analytics to fuel your business is a time consuming distraction rather than a sound use of valuable hours. However, if you have invested significant time and money in your website, and in online or offline advertising,... [Read more]

Chow says, “Because I’m in a 90 day video challenge, a lot of people assume that I take time each day to make my video. The same assumption also goes for my blog. People assume that I take some time each day to punch out the blog post. This is not how I produce my blog and video posts. Taking time each day to produce your daily blog or video is... [Read more]

Satish Meena says, “India’s online retail market is on the radar of global investors and eCommerce players, which have announced investments topping $3.6 billion in the past three months, including $2 billion in Amazon, $1 billion in Flipkart, and potentially $650 million in Snapdeal. Growth in India’s online retail market is powered by its... [Read more]

The "marketing funnel" or "product funnel" is a central element of online marketing (or any wise marketing, for that matter. Grocery store "loss leaders" are an example from offline marketing.). You attract interest by offering a free (or, occasionally, low-priced) product. Then you offer additional products to those who accept your initial offer... [Read more]

Maximilian Tatton-Brown says, “It’s a long time since a tweet meant just 140 characters and a little metadata for location. It’s time to start asking what happens when Twitter Cardsbecome little units of web in their own right. With the launch of Audio Cards, we’re seeing one of the most distinct demonstrations of this potential so far. While... [Read more]

Ayaz Nanji says, “Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing Cloud. Four industries in particular significantly increased followers in 2013: technology and manufacturing (up 93%), retail... [Read more]

Amberly Dressler says, “Retailers with both e-commerce sites and traditional brick-and-mortar stores have their work cut out for them. “Omnichannel” is no longer a buzzword. Today, rather, it’s an expectation. According to Forrester Research, 71 percent of consumers now expect to view in-store inventory online while another 50 percent expect... [Read more]

Warrior Faraaz and Warrior Faisal just announced 'Backlink Goldminer', a course showing how to get quality backlinks from some of the highest-ranked sites on the webt... [Read more]

Greg Sterling says, “Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year. The numbers suggest full-year digital advertising spending of around $49 billion.... [Read more]

Chris Heiler says, “**Knock** **knock** “Yes? Can I help you?” asked Mrs. Homeowner, peeking through her semi-open front door. “Hi! My name is Chris. I work for a landscaping company called Greensward,” I replied. “I was driving through the neighborhood and noticed your beautiful home that was recently built,” I... [Read more]

Selena Larson says, “Google’s Gmail 5.0 app will finally provide Android users with one email management application that streamlines all their different accounts. According to a video obtained by Android Police, the Gmail app expected with Google’s Android Lollipop mobile operating system will let users read and answer email from non-Gmail... [Read more]