The WM team says, “In today’s digital age, attracting buyers and driving traffic to your site is only half of the battle. It is crucial for today’s modern marketers to educate and nurture each visitor into opportunities for sales. But how can marketers effectively achieve this, when there is no way to identify who the visitors are or how to... [Read more]

The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end... [Read more]

Dan Virgillito says, “It’s becoming the drill for local businesses: another day, another marketing effort to connect with your audience. You churn out social media update after social media update, blog post after blog post – trying to attract customers and prospects who go online in any way possible. But your efforts continue to bring mere results. Granted,... [Read more]

Vancouver marketer Glen Hopkins has been in the online business for many years. In that time he has learned the importance of building a responsive list of people he can present information and offers to again and again. Because a responsive list is a lucrative list. With buyers on your list, you will earn a lot more than with a list only of people... [Read more]

Ayaz Nanji says, “Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks. The report was based on data from a survey of 136 tech marketers and 450 IT buyers from a range... [Read more]

Amy Gesenhues says, “Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000... [Read more]

Adam Hansen says, “Link-building software is amazingly powerful when it comes to automating and streamlining your SEO campaigns. But use it incorrectly or irresponsibly, and your site will drop from the rankings faster than the Titanic post-North Atlantic iceberg. These programs can literally build tens of thousands of links in a week. But having... [Read more]

The “sales funnel” or “product funnel” is a central element of online marketing (or any wise marketing, for that matter. Grocery store “loss leaders” are an example from offline marketing.). You attract interest by offering a free (or, occasionally, low-priced) product. Then you offer additional products to those... [Read more]

Collins Says, “The speaker faculty for Affiliate Summit West 2015, taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV, has been finalized. The keynote speakers will be Chad Hymas, President of Chad Hymas Communications, Inc., andNoah Kagan, Founder of AppSumo. Jon Levine, Director of eCommerce of All Inclusive Marketing, will be... [Read more]

Michael Barnes says, “As I wrote in my recently published report, customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Forward-thinking business and technology management leaders in Asia Pacific (AP) are actively looking to better leverage customer data and advanced analytics to... [Read more]

YEC team says, “With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular socialchannel. To learn more, we asked 10 founders from the Young Entrepreneur Council (YEC) why they weren’t yet ready to leave Facebook for business behind. Here’s... [Read more]

Warrior Faraaz and Warrior Faisal just announced Backlink Goldminer, a course showing how to get quality backlinks from some of the highest-ranked sites on the web. In this brand new backlinking course you will discover: ¦ How to find these high-PR backlinks from sites relevant to your niche, sites like the Huffington Post, the BBC, Forbes and many... [Read more]

Ben Davis says, “I’ve kept this list simple and it’s a fairly accurate idea of what I use day-to-day. I didn’t use any of these tools when I started working on the Econsultancy blog. I’m still not an advanced content creator but I do have some small tricks up my sleeve. Take a look at this list of tools to aid you in your... [Read more]

Kyli Singh says, “With several overlapping features, Facebook‘s Pages, groups and profiles leave many users confused. Together, these three functions help us stay connected, but each has its own purpose and works for different types of content. Whether you want to stay in touch with friends, promote your brand or meet others with the same hobbies,... [Read more]

Chow says, “As you are getting your feet wet in SEO and PPC marketing, you are obviously on the ball with what is working for companies right now. On the other hand, you may have forgotten completely about email. Email is NOT going the way of postal service. On the other hand, I have met more people that are millionaires because they can run... [Read more]

You may be surprised to hear that you really can create top-quality, high-converting sales/promo  videos on your iPhone. Joey Xoto, who may fairly be called a video-guru, is sharing some of his best video tips about how to avoid low-quality, ugly videos when using your iPhone... [Read more]

Erika Nepoletano says, “Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or... [Read more]

Rand Fishkin says, “One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard... [Read more]

Lindsay Kolowich says, “Managing social media accounts for a brand, no matter how big or small, is not easy — and one of the biggest and most consistent challenges is staying organized. Between managing social promotion goals from different departments, staying up-to-date onsocial mentions and trends, and posting relevant and engaging content... [Read more]

There is a lot of talk about Facebook groups, but Yahoo groups are alive and well.  Yahoo has bee doing group support for more years than Facebook has been alive. They have a good platform for "birds of a feather" to get together and talk about their mutual interests... [Read more]

Graham Charlton says, “A new study underlines the importance of organic search rankings, and the value of a page one ranking. Put simply, If you’re not on page one of Google’s search results, you’re almost nowhere, with pages two and three picking up just 5.59% of the clicks. The study also has some interesting insights into the... [Read more]

Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world. Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.”... [Read more]

Matt Asay says, “In a world increasingly shaped by software, developers are market makers. Nowhere is this more true than in the burgeoning Internet of Things market. Currently riddled by a mess of competing proprietary standards, the winner in the Internet of Things will be the one that goes furthest to make developers’ lives easier. Sourcing... [Read more]

For nearly 6 years,George Katsoudas has been getting traffic from Google Images, a site many marketers have never heard of. But, Google Images receives over 10 Billion page views each day. That traffic is something marketers should pay attention to... [Read more]

Yelena Yuryeva says, “2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines... [Read more]

Matt McGee says, “More evidence that the upcoming holidays could be a good one for online retailers: The National Retail Federation (NRF) says a record 56 percent of consumers plan to shop online this year. That’s according to the NRF’s Holiday Consumer Spending Survey, a survey of more than 7,500 consumers during the first week of October. That... [Read more]

Ginny Soskey says, “If you’re reading this post, chances are you already have the SlideShare basics under your belt. You’ve uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan — and you’re comfortable executing on all of that in your slides. But... [Read more]