IM NewsWatch, October 18, 2013 - Latest IM News including ‘13 Ways to Attract More Webinar Attendees – Copyblogger' and much more...

October 18th, 2013 at 3:39 am EDT

IM NewsWatch

Friday, October 18, 2013

‘Ten New Rules for SEO Success Today‘ ‘Website Magazine’ Webinar October 31

‘Website Magazine’ is hosting a webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors coming to their... [Read more]

‘The Ultimate Guide to Social Media Image Dimensions’ – HubSpot

The latest article on HubSpot blog is titled ”The Ultimate Guide to Social Media Image Dimensions”. Ginny Soskey says, “If you’ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and... [Read more]

‘Google Analytics: Using the New ‘Acquisition’ Tab’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using the New ‘Acquisition’ Tab”. Kevin Webster says, “Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation,... [Read more]

Easy Optin Builder: Create high-converting WP capture pages in minutes #ad

Mark Dulisse announces his new WordPress plugin, Easy Optin Builder, to make creating alluring opt-in forms simple. This is a premium Email Subscriber & Payment Button WordPress Plugin that does a whole lot more. It has everything from a Button Generator for Payment Links, an Embed feature, Static and Responsive HTML Lead Pages, a Countdown Timer... [Read more]

‘Single-Page Scrolling Website in 5 Minutes’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Single-Page Scrolling Website in 5 Minutes”. Pete Prestipino says, “Imagine how much simpler it is to own and operate a website today. Hosting is almost completely automated, there are powerful software solutions to serve as the framework, and a near unlimited number of opportunities... [Read more]

‘Twitter’s Direct Messages, A Vehicle For Spam, No Longer Accept Links’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Twitter’s Direct Messages, A Vehicle For Spam, No Longer Accept Links”. Selena Larson says, “Twitter users are reporting you can no longer include links in direct messages to other users. Direct messages are the only private means of communication on the otherwise public messaging network. This... [Read more]

‘How Much Is Yahoo Worth Without Alibaba? Not Much’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Much Is Yahoo Worth Without Alibaba? Not Much”. Joshua Brustein says, “Much has been made of Yahoo’s increasing sprawl, as it swallows startup after startup. Sure enough, in a Tuesday call with investors, Chief Executive Marissa Mayer said Yahoo had made eight new acquisitions in the... [Read more]

Ant Metamorphosis: when you really want Google to like your site #ad

Oz has been selling Ant Metamorphosis for 3 days now, and online marketers are intrigued by his premise: this software and the tactics that he uses with it shot him to the top (the number 2 spot, worldwide) of Google in 3 weeks, and he was selling a $500 product, so this was a competitive niche.) In fact, in these 3 days, he has sold over 1000 copies... [Read more]

‘Six advanced ad text testing considerations’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six advanced ad text testing considerations”. Pete Whitmarsh says, “Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing. Planning is probably the most important part of ad text... [Read more]

’3 Ways Marketers Should Prepare for Google Plus Shared Endorsements’ – HubSpot

The latest article on HubSpot blog is titled ”3 Ways Marketers Should Prepare for Google Plus Shared Endorsements”. Scott Yates says, “Google announced last Friday that it has a new system called “Shared Endorsements” that allows people who endorse web pages, businesses or products via Google Plus to control what gets... [Read more]

‘70+ Events in Social Media and Technology’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “70+ Events in Social Media and Technology”. Emily Kaufman says, “Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we... [Read more]

4-Step Blueprint To Creating a Successful Part-Time Info-Marketing Business #ad

One of the best-known trainer of marketers is Dan Kennedy. Thousands of successful online and offline marketers have learned from him. He and his team create some of the best training in the business. Through midnight Friday, there is a free recorded training webinar available online from Kennedy’s team: “4 Step Blueprint to creating a business... [Read more]

‘Facebook ads: ROI and conversions increase in Q3′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Facebook ads: ROI and conversions increase in Q3″. David Moth says, “Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs). It comes off the back of a strong performance in Q2, when there... [Read more]

Reminder- ‘Data Management Platforms—Using Big Data to Power Marketing Performance’ eMarketer Webinar October 24

This is our second chance to tell you about eMarketer’s webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning... [Read more]

‘Why Visitor Analytics Aren’t Enough for Modern Marketers’ – MOZ Blog

The latest MOZ blog post is titled “Why Visitor Analytics Aren’t Enough for Modern Marketers”. Rand Phishkin says, “Visitor analytics tools like Google Analytics provide critical data to marketers, but we need to go beyond that information – both higher level (across competitive leading indicators) and deeper (into business metrics)... [Read more]

LinkedIn List Machine: High quality leads for your list #ad

Derek Tomei has discovered that LinkedIn is a good source for new subscribers to his list. If you have a list aimed toward business (online business, small business, work-from-home business, etc.) LinkedIn may be a good opportunity for you, too. [Read more]

‘13 Ways to Attract More Webinar Attendees’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “13 Ways to Attract More Webinar Attendees”. Beth Hayden says, “It is one of a content creator’s worst fears … What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in on the day of the event, and no one shows up? Maybe you’re already... [Read more]

‘Analytics and Testing: Understanding statistics symbols and terminology for better data analysis’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: Understanding statistics symbols and terminology for better data analysis”. Diana Sindicich says, “Imagine a mad scientist and his lab assistant developing a powerful explosive using two newly discovered chemicals – Alpharium and Betamium. In their pursuit, they... [Read more]

‘Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies”. Courtney Eckerle says, “Social media success is usually judged by the number of likes, pins or retweets an individual post receives. However, the more difficult task for marketers... [Read more]

The Ultimate Local Marketing Whiteboard Animation Package #ad

Marketing consultants to local businesses need something to help them stand out from the crowd. The number of consultants is growing continually, and if you just are a “me too” marketer, you won’t get very far. Now there is a set of whiteboard animations, created by Matt Bush, that you can use to promote your services. In the Ultimate Local... [Read more]

‘Personalized Calls-to-Action Convert 42% Better [New Data]‘ – HubSpot

The latest article on HubSpot blog is titled ”Personalized Calls-to-Action Convert 42% Better [New Data]“. Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart... [Read more]

‘10 Ways To Make Evernote Rock Harder’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “10 Ways To Make Evernote Rock Harder”. Chris McConnell says, “I used to keep notes and information in various places around the Web and on my devices: Google Drive, the Notes app on my iPhone, to-do list apps, notes scribbled on Post-It’s and notepads, notes and sketches digitally scrawled... [Read more]

‘Windows 8.1 Available Now’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Windows 8.1 Available Now”. Peter Pachal says, “Today is the day: Windows 8.1 is now available as a free download for all Windows 8 users. The update includes several new and enhanced features, and notably — perhaps infamously — marks the return of the Start button to the Windows desktop... [Read more]

Amuse Reservation WordPress Theme: appointments for service businesses #ad

Handoko Tantra and his partner Ridwan Arifandi are announcing at 10 AM EDT, their newest theme creation, the Amuse Reservation WordPress Theme. Thousands of local businesses work using a reservation system. People make appointments that typically are recorded on paper in a book. Restaurants, hair salons, dog groomers, and dozens of other kinds of businesses... [Read more]

‘Responsive email design: five case studies and an infographic on how it improves engagement’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Responsive email design: five case studies and an infographic on how it improves engagement”. David Moth says, “Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices. Obviously the precise... [Read more]

‘Synthesis Delivers a New Option for Improved European WordPress Performance’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Synthesis Delivers a New Option for Improved European WordPress Performance”. Jerod Morris says, “The mission of our Synthesis WordPress hosting team is to combine world-class technology into an independent offering where the whole is greater than the sum of its parts. The result is unparalleled... [Read more]

‘Using Pinterest Ads in Your Ecommerce Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”‘Using Pinterest Ads in Your Ecommerce Marketing”. Jennifer Barry says, “Compelling statistics show us Pinterest, is the little social media platform that could. Still often dismissed out of hand as a place to gather recipes and get ideas for bathroom redecoration, Pinterest is... [Read more]

‘10 Essential Features of an Online Marketing Strategy‘ ‘Business 2 Community’ Webinar October 23

Business 2 Community is hosting a webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different platforms from mobile to social... [Read more]

‘Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues’ – Business Insider

The latest article on Business Insider is titled ”Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues”. Jim Edwards says, “Facebook’s FBX partners – the companies who buy ads based on tracking cookies inside Facebook’s ad exchange – are making as much as $150 million a year... [Read more]

’5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media’ – Business Insider

The latest article on Business Insider is titled ”5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media”. Jenna Goudreau says, “More than 90% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service, according to Nielsen. It’s partly why Angie’s List,... [Read more]

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