IM NewsWatch, November 20, 2013 - ‘10 things to avoid using in your email subject lines – Econsultancy' and much more...

November 20th, 2013 at 2:40 am EDT

IM NewsWatch

Wednesday, November 20, 2013

‘Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey”. Matt McGee says, “With an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract both retail shoppers and advertisers this week. In conjunction with... [Read more]

‘How to Make Your Content Show Up in Google’s ‘In-Depth Articles’ Search Results’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How to Make Your Content Show Up in Google’s ‘In-Depth Articles’ Search Results”. Alesia Krush says, “Google recently introduced a search results section dubbed In-depth articles. The new type of listing was added after Google discovered that roughly 10% of users needed... [Read more]

‘Running a Business Online? You Need To Get Back To Basics' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Running a Business Online? You Need To Get Back To Basics?. Kathleen Gage says, “For millions of men and women, the Internet has been an unbelievably great way to build a business and generate massive revenues. Additionally, more now than ever before, you can voice your unique perspective... [Read more]

Covert Store Builder: Discount for just 2 more days #ad

If you haven’t checked out the re-launched Covert Store Builder, you have just 2 days to get it for $27. Then it returns to its normal $47 price. This easily builds Amazon affiliate stores in whatever niche you choose. Nearly 6000 people have bought this software, and should be moving forward on building their affiliate business. You get an automated... [Read more]

‘Great Green Energy Affiliate Programs: Be a Superhero and Get Paid for It!’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Great Green Energy Affiliate Programs: Be a Superhero and Get Paid for It!”. Cecille Loorluis says, “Two things come to mind when I hear the phrase “green energy”: (1.) The Green Lantern and (2) The Hulk. Seriously. I guess one too many sleepless nights and cups... [Read more]

‘Creating an Experience for Your Product’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Creating an Experience for Your Product”. Eric Covino say, “In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization. A product, in and of itself is really only 1/2 of what you are selling to your clients. The other... [Read more]

‘Holiday Customer Service Tips from the Movie ‘Elf’’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Holiday Customer Service Tips from the Movie ‘Elf’”. Jodi Beuder says, “You probably know the Christmas classic, Elf, starring Will Ferrell. It’s an uplifting tale of a human raised by elves who seeks out his real family, and in the process helps restore people’s... [Read more]

EpicSqueeze makes effective Squeeze Pages #ad

Every marketer needs at least one squeeze page; you really need one per website, at least. It’s not hard to create one, but creating one that actually gives you a high percentage of opt-ins is a harder task. You want enough information that people are intrigued, but not so much that you bore them. And you want one that looks attractive, and, preferably,... [Read more]

‘How Pinterest Saves the Day (Again) With Now-Trending Tool for Ecommerce’ – HubSpot

The latest article on HubSpot blog is titled ”How Pinterest Saves the Day (Again) With Now-Trending Tool for Ecommerce”. Greg Wise says, “For all those holdouts who still think Pinterest is a place to store recipes or create dream boards, the social platform has changed the game yet again. Pinterest is the fastest-growing social network... [Read more]

‘You’re About To See A Lot More Video, Images And Audio In Blog Comments’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “You’re About To See A Lot More Video, Images And Audio In Blog Comments”. ReadWrite team says, “Ubiquitous blog-commenting system Disqus just announced a new, yet familiar, feature: the ability to embed video, audio and images into comments with a simple link. Much the way Facebook... [Read more]

‘Twitter Finally Explains Twitter’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Finally Explains Twitter”. Kurt Wagner says, “For the socially savvy, hashtags and trending topics are very much a part of the 21st century vernacular. For others, these terms may prompt a question: What is Twitter? A YouTube video answering that very question was tweeted out by... [Read more]

Peter Garety’s SEO software for WordPress #ad

A lot of people think a silo structure is critical to optimizing their site foe search engines. SEO is not just about having a silo structure on your site or about keyword density. You don’t need to worry about them. They won’t hurt, but true SEO requires more. There’s a major SEO technique called the “3T method”, used... [Read more]

‘Three Digital Marketing Trends for 2014 and Beyond’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Three Digital Marketing Trends for 2014 and Beyond?. Baer says, “Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond... [Read more]

‘How To Increase Email Subscription By Over 400%’ by John Chow

John Chow’s latest blog post is titled “How To Increase Email Subscription By Over 400%”. Chow says, “The money is in the list. We all know that. A big email list is like money in the bank. The key to building a big list is getting people to subscribe to it. Unfortunately, most bloggers don’t do a very good at this. They put up a simple email... [Read more]

’10 things to avoid using in your email subject lines’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 things to avoid using in your email subject lines”. David Moth says, “Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to. It’s not easy coming up with varied topics that pique the... [Read more]

WP FB Social Infiltrator: The no-spam way to promote on Facebook #ad

>Facebook proves the validity of the old saying, “Birds of a feather flock together.” Facebook is filled with groups that have been set up around some shared interest. There are dozen of groups about breeds of dogs, or about particular sports, etc. And the members of these groups are usually big fans, eager to stay abreast of the news and... [Read more]

‘Content Marketing Strategy: How To Create Killer Headlines’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Content Marketing Strategy: How To Create Killer Headlines”. Kerin Foster says, “Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline. Think of it this way: if you open your Inbox and see... [Read more]

‘B2B Buyers Prefer Short Content; Rely Heavily on Google Searches’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “B2B Buyers Prefer Short Content; Rely Heavily on Google Searches”. Ayaz Nanji says, “Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot. After an initial search, 70% of buyers then... [Read more]

‘Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Last Day to Save Big on Our WordPress Designs, Authority Membership, and More”. Brian Clark says, “So far, our sneak attack on Black Friday has been a smashing success. By jumping the gun and running our annual November sale from last Monday to this one, we’ve saved many, many people many... [Read more]

Traffic Manifesto: The best ways to get web traffic today #ad

Ross Goldberg has been studying traffic methods for websites for years. We first met him in 2006, and he was already deeply involved in building traffic. He has put his best traffic wisdom in his new Traffic Manifesto. In this new training you are getting 62 time-tested strategies for building oyur site’s traffic. He shares these insights in: •... [Read more]

‘Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value’ – MOZ Blog

The latest MOZ blog post is titled “Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value”. Cyrus Shepard says, “Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience’s attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs... [Read more]

‘Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content”. Courtney Eckerle says, “After Eventful won E-commerce Best in Show in MarketingSherpa Email Awards 2014, presented by ExactTarget, we interviewed Paul Ramirez for this updated case study... [Read more]

Download: eMarketer’s ‘US Digital Media Usage: A Snapshot of 2014′ Report

eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014″. The eMarketer team says, “What will the digital landscape look like in 2014? Desktop internet and social network usage growth has plateaued as the momentum moves to mobile. Video viewing on digital devices continues to go mainstream with the help... [Read more]

‘Facebook Is Trying To Integrate With Everything’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Is Trying To Integrate With Everything”. Selena Larson says, “If it seems as though it’s almost impossible to avoid Facebook, that’s because it is. In its most recent attempt to personalize your technologies, Facebook announced that it’s headed to the living room. The social... [Read more]

‘Yahoo’s New Security Features and Other News You Need to Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo’s New Security Features and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three... [Read more]

‘Google Adwords Rolls Out New Video Call Support Feature Using Hangouts’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google Adwords Rolls Out New Video Call Support Feature Using Hangouts”. Amy Gesenhues says, “Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can... [Read more]

‘The B2B Marketers Guide to Dreamforce 2013’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The B2B Marketers Guide to Dreamforce 2013”. MarketingProfs team says, “If you’re a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help!... [Read more]

‘PPC agency payment models: performance based’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: performance based”. Ben Potter says, “Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models. In essence, any paid search program should be performance based i.e.... [Read more]

‘What metrics should you track?’ – MarketingSherpa Article

MarketingSherpa has published an article titled “What metrics should you track?”. Daniel Burstein says, “What gets measured gets done. But these days, you can only measure so much … so what should you measure? If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization... [Read more]

‘The Top Five Social Media Marketing Mistakes and How to Fix Them’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Top Five Social Media Marketing Mistakes and How to Fix Them”. Bill Nixon says, “Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five... [Read more]

‘How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content’ – HubSpot

The latest article on HubSpot blog is titled ”How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content”. Andrew Dymski says, “Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat. It can be... [Read more]

‘How to Automate Your Facebook Page Posts’ by John Chow

John Chow’s latest blog post is titled “How to Automate Your Facebook Page Posts”. Chow says, “All of us would likely agree that having a strong social media presence in the best interest of building, maintaining and growing a successful online or offline business. I think all of us would also agree that social networking is anything but passive.... [Read more]

‘Five top tips for capturing the Boxing Day opportunity’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five top tips for capturing the Boxing Day opportunity”. Ian McCaig says, “During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales. Last year IBM reported that... [Read more]

‘6 Tips for Entrepreneurs During the Holidays’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “6 Tips for Entrepreneurs During the Holidays”. Nellie Akalp says, “If you’re an entrepreneur or self-employed, chances are you struggle with taking any real time off. Sure, your lifestyle may allow you to “work from anywhere,” but you’re not recharging the batteries when you’re... [Read more]

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