IM NewsWatch, November 19, 2013 - ‘Five valuable tips for using marketing attribution – Econsultancy' and much more...

November 19th, 2013 at 2:41 am EDT

IM NewsWatch

Tuesday, November 19, 2013

‘How To Generate B2B Leads With Content Marketing’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How To Generate B2B Leads With Content Marketing”. Arnie Kuenn says, “In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision. As a result,... [Read more]

‘WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?”. Jamie Cartwright says, “Individuals and businesses alike have turned to blogging as the #1 form of online content marketing. Whether you’re a non-profit leader looking to build a social movement, or... [Read more]

‘Peak Content: When Does Content Marketing Hit Its Breaking Point?’ – HubSpot

The latest article on HubSpot blog is titled ”Peak Content: When Does Content Marketing Hit Its Breaking Point?”. Drew Williams says, “So here’s a story. My wife runs a design company. She has a fax (still). Years ago, she would walk into the office every morning and there would be a pile of junk faxes waiting for her. One morning... [Read more]

Should you use a silo structure for SEO? #ad

A lot of people think a silo structure is critical to optimizing their site foe search engines. SEO is not just about having a silo structure on your site or about keyword density. You don’t need to worry about them. They won’t hurt, but true SEO requires more. There’s a major SEO technique called the “3T method”, used... [Read more]

‘How HTML5 Crashed, Burned, And Rose Again’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How HTML5 Crashed, Burned, And Rose Again”. ob Grossberg says, “In April of 2010, Steve Jobs penned an open letter titled “Thoughts on Flash” in which he stated the “new open standards created in the mobile era, such as HTML5, will win”. Facebook seemingly later validated... [Read more]

‘7 Bootstrapping Tips for the Resourceful Small Business’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “7 Bootstrapping Tips for the Resourceful Small Business”. Tracey Wallace says, “Small businesses must be resourceful to stay afloat. With smaller budgets, big ideas need to be as proactive as they are cost-efficient, taking into account everything from consistent industry changes, cash flow,... [Read more]

‘Key takeaways from the Web Summit 2013′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Key takeaways from the Web Summit 2013″. Alex Moss says, “At the end of October I attended The Web Summit (now rebranded to The Summit) in Dublin, Ireland. Hosted at RDC Dublin, this mammoth conference has been dubbed ‘The European SXSW’. I’ve never been to... [Read more]

WP FB Social Infiltrator: The no-spam way to promote on Facebook #ad

Facebook proves the validity of the old saying, “Birds of a feather flock together.” Facebook is filled with groups that have been set up around some shared interest. There are dozen of groups about breeds of dogs, or about particular sports, etc. And the members of these groups are usually big fans, eager to stay abreast of the news and... [Read more]

‘Last Day to Save Big on Our WordPress Designs, Authority Membership, and More’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Last Day to Save Big on Our WordPress Designs, Authority Membership, and More”. Brian Clark says, “So far, our sneak attack on Black Friday has been a smashing success. By jumping the gun and running our annual November sale from last Monday to this one, we’ve saved many, many people many... [Read more]

‘Marketing Analytics: What annotation data can tell you about video subscribers’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: What annotation data can tell you about video subscribers”. Anuj Shrestha says, “In the past year, plenty of charts, projections and infographics all show video content heading in one general direction – up and to the right. This makes sense given the use of video... [Read more]

’5 Marketing Tips from Albert Einstein’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Marketing Tips from Albert Einstein”. Olivia Cole says, “There are so many great minds in marketing that are constantly changing the game and keeping the world on its toes. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? What... [Read more]

Covert Store Builder: Discount for just 3 days #ad

At 10am EST, the IM Wealth Builders team (Soren Jordansen, John Merrick & Cindy Battye) are holding a major “roll back the clock” sale with a major discount for Covert Store Builder. They call it “The World’s First Intelligent, Self-Optimizing Affiliate Store”. It’s a self-optimizing theme that automatically updates... [Read more]

‘How And When To Use Different Types of Image Files’ – HubSpot

The latest article on HubSpot blog is titled ”How And When To Use Different Types of Image Files”. Jessie-Lee Nichols says, “Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you are just trying to figure out which program opens an INDD? Unless you are a graphic designer by training (like me!), chances are... [Read more]

‘Brands over-dependent on SEO and social for content marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Brands over-dependent on SEO and social for content marketing”. Nick Marr says, “There’s a smattering of complacency about content marketing. Many brands are spending a great deal of money on content creation, and then just tagging a few keywords, sticking it up on their... [Read more]

‘Facebook: We Have 25 Million Active Small Business Pages’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Facebook: We Have 25 Million Active Small Business Pages”. Greg Sterling says, “Facebook is announcing today at the Dreamforceconference in San Francisco that it now has 25 million “active” small business (SMB) Pages. This number comes on the heels of a third-quarter... [Read more]

WP Freshstart: clean up your WordPress site, 60% off today #ad

Simple Spencer has worked with Ankur S to create this new plugin, WP Freshstart. It lets your refresh a part of your site, or all of it. Here’s what WP Freshstart can do for you: • Creates all of the pages that Google and other search engines love to see (about page, contact page, legal pages, etc).: • Deletes all comments (including spam... [Read more]

‘Security Concerns Not Slowing Public Cloud Adoption’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Security Concerns Not Slowing Public Cloud Adoption”. Matt Assay says, “Ask a CIO what her top concerns are with public cloud services like Amazon Web Services (AWS), and she’s almost certainly going to list security as her #1 concern. But ask her whether she’s running serious applications... [Read more]

‘The Definition of Closed-Loop Analytics’ – HubSpot

The latest article on HubSpot blog is titled ”The Definition of Closed-Loop Analytics”. Corey Eridon says, “The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever... [Read more]

’7 Steps To Creating Great Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “7 Steps To Creating Great Content”. Krista Magidson says, “On Wednesday, November 6th I gave a presentation at the Torrance Chamber of Commerce called, “7 Steps to Creating Great Content for Your Website, Blogs, Emails, Flyers, and Brochures.” And I want to share my... [Read more]

Website Detective Software: explore top 200,000 websites #ad

You have probably heard of Alexa.com. It is a site that tracks successful websites and ranks them. The lower the number the more successful the site is. Google.com is #1, Yahoo.com is #4, NYTimes.com is #114, etc. Gabriel Cojocaru‘s new Website Detective Software has a database full of information on the top 200,000 sites in the world. What can... [Read more]

‘Five valuable tips for using marketing attribution’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five valuable tips for using marketing attribution”. Amy Rodgers says, “In late 2012, Econsultancy published the latest edition of its Marketing Attribution Management Buyer’s Guide, at a time when attribution was a particularly hot topic for marketers. Vendors were furiously... [Read more]

‘Are Letter-Style Emails Still Effective?’ MarketingExperiments Webinar Replay

MarketingExperiments’ webinar is “Are Letter-Style Emails Still Effective?” webinar is on replay. MarketingExperiments team says, “When you picture your next email send, it’s easy to feel overwhelmed by the war for attention being waged in everyone’s inbox: Will customers buy from us? What’s going on with the clickthrough... [Read more]

‘Why You Should Write Quality Blog Content’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “Why You Should Write Quality Blog Content”. Krackoff says, “Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on whatquality content is. Quality... [Read more]

Build a massive list with solo ads #ad

Justin Spencer is a list builder who has used a lot of solo ads to build his list, receiving over 15,000 clicks from solo ads. He was quite successful with this process. His list grew into many thousands of people. And now he is sharing how he did it in The 3x Your Money Report. For example, he shares: • How a small snippet of HTML added to his page... [Read more]

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