IM NewsWatch, May 6, 2013 - Latest IM News including ‘Google: marketing is more than AdWords and SEO – Econsultancy’ and much more...

May 6th, 2013 at 4:00 am EDT

IM NewsWatch

Monday, May 6, 2013

‘Google: marketing is more than AdWords and SEO’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google: marketing is more than AdWords and SEO”. Louis Gudema says, “I’ve been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional marketing channels, such as print, billboards,... [Read more]

‘Affiliate Summit is Offering College Scholarships’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Affiliate Summit is Offering College Scholarships”. Collins Says, “Affiliate Summit was created for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. As part of the ongoing education initiative of... [Read more]

‘How to Drive Organic Search Traffic to an Affiliate Site in No Time [Case Study]’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How to Drive Organic Search Traffic to an Affiliate Site in No Time [Case Study]”. Jason Acidre says, “Despite the negative impact of Google’s algorithm updates to many affiliate sites these past 3 years, many experts still believe that affiliate marketing will still be... [Read more]

Project Meteor Shower: fast, effective product creation & launch #ad

You’ve probably read more books on marketing, downloaded more software and plugins, registered more domains, than you care to mention. Right? If so, you’re not alone. Most of us have. It’s to be expected. There’s a new course, gadget or “fancy idea” that seems to launch every day, with promises that “in a week-maybe two- they’ll... [Read more]

‘Announcing Speakers for Forrester’s Customer Experience Forum East, 2013 – June 25 & 26 in NYC!’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Announcing Speakers for Forrester’s Customer Experience Forum East, 2013 – June 25 & 26 in NYC!”. Harley Manning says, “I’m excited to finally be able to talk publicly about our CX Forum East in New York at the end of June. The theme this year is “Boost Your Customer... [Read more]

‘How to Make your Local Website More Findable’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Make your Local Website More Findable”. Andy Curry says, “If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening,... [Read more]

‘Mobile Advertisers Are Being Way Too Complacent’ – Business Insider

The latest article on Business Insider is titled ”Mobile Advertisers Are Being Way Too Complacent”. Simon Birkenhead says, “Mobile advertising is booming in the UK but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, IAB UK announced... [Read more]

Easy Video Flix v3: Player uses psychology for better visitor engagement #ad

There are many video players available for WordPress. Matthew McDonald has created one that manages to highlight your videos and place them in a setting that will elicit a welcoming response from your visitor. If you bought Easy Video Flix 2.0 Unlimited, Hollywood or FLIP, McDonald offers a free upgrade. If not, you can get this premium player from... [Read more]

‘Beyond Google: Other Ways To Get Traffic To Your Website’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Beyond Google: Other Ways To Get Traffic To Your Website”. Dana Prince says, “We love Google, we really do! But Google is a bit persnickety. One day they’ve got us on page 1 of the search engine results pages for great highly searched phrases and then, seemingly out of the... [Read more]

‘Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week’ – HubSpot

The latest article on HubSpot blog is titled ”Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week”. Desmond Wong says, “This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social... [Read more]

‘How Hashtagging Your Instagram Photos Makes Them More Popular’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Hashtagging Your Instagram Photos Makes Them More Popular”. John Paul Titlow says, “For such a seemingly minor detail, the Instagram hashtag is remarkably powerful. Anecdotally, the hashtag has long appeared to lead to a flood of “likes’ from fellow Instagram users. Now there’s... [Read more]

WP SecurePro: How to keep hackers out of your WordPress site #ad

Today, you may be inviting them in with a poor choice of themes and plugins (many free ones have malware, spyware and hidden code in them. When you use those that do, your site becomes a playground for the writers of those free resources. They can read your data and use it for their own purposes. Even worse, WordPress is a standardized platform that... [Read more]

‘What Is Contextual Marketing? Some Context’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “What Is Contextual Marketing? Some Context”. Todd Wasserman says, “Marketing itself often falls prey to the same challenges that bedevil the stuff that marketers market. Repackaging hoary concepts like advertorials takes some creative thinking. Luckily, marketers are up to the task of remarketing... [Read more]

‘How to Make your Local Website More Findable’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Make your Local Website More Findable”. Andy Curry says, “If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening,... [Read more]

‘The Best Mobile Design for Your Business’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Best Mobile Design for Your Business”. Tom Cottrill says, “Have you tried to view your site on your smartphone? What does the design look like on a 4 x 2.5 inch screen? What kind of interaction can you offer with your visitor? When it comes to reaching and engaging smartphone users,... [Read more]

Credit Repair Niche PLR: Help people get out of debt and get paid to do it #ad

Sue Fleckenstein has created a package of information on getting out of debt and removing the stigma of being a debtor who defaulted or became delinquent on their debt. This is a big niche; thousands of people are looking for ways out of their personal debt crisis. With Fleckenstein’s Credit Repair Niche PLR Package, you can build a credit repair... [Read more]

‘May 2013 Mozscape Index Is Live!’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “May 2013 Mozscape Index Is Live!”. Brad Friedman says, “Happy Friday, Moz fans! We’ve got a May Mozscape index for you to check out. As always, the new data can be seen on Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API”. May 2013 Mozscape Index Is Live! SEOmoz  [Read more]

‘Report: Australians look to web chat as a customer service tool’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Report: Australians look to web chat as a customer service tool”. Claire Brinkley says, “On the back of recent findings that highlighted thedisconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed... [Read more]

‘How To Sell Without Selling’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How To Sell Without Selling”. Ben Settle says, “If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article. Here’s the story … One problem... [Read more]

Free Traffic Alerts: 5-15 Free Leads Per Day On Virtual Autopilot #ad

Alerts can be your source for traffic. And unlike conventional traffic sources, the competition is low. While your competitive marketers are using paid solos, PPC and other “old hat” tools for getting visitors and opt-ins, you can be using Alerts, in an unusual way, to get traffic at no cost. These alerts are similar to Google Alerts, but... [Read more]

‘Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!”. Rebekah Henson says, “Mmm… spam. Gmail’s got some tasty recipes to make with the email spam you receive. And it all started 35 years ago today. Today’s the 35th anniversary of the first spam email that ever got sent... [Read more]

‘Web Usability: People don’t need many options, they need the right options’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Web Usability: People don’t need many options, they need the right options”. John Tackett says, “It’s no surprise folks everywhere like choices. From the car you drive to the shoes you wear, paper or plastic, and the classic … would you like fries with that? Choices are good, and... [Read more]

Download: StrongMail’s ‘Mobile Email Optimization Success Guide’

StrongMail has released a free guide titled “Mobile Email Optimization Success Guide”. The StrongMail team says, “Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage... [Read more]

Sticky Profit Builder: Visitors won’t miss your ads #ad

If you have a blog or other WordPress site, it probably has a sidebar. In that sidebar, you probably have ads or other important information people shouldn’t miss. The Sticky Profit Builder plugin, which is just being announced today, makes your existing sidebar widgets “stick” to their on-screen position even when your visitor scrolls down.... [Read more]

Reminder- ‘6-Figure Business Mastery: Discover 3 Game-Changing Ideas to Propel Your Business into Six-Figures and Beyond‘ Bill Baren’s Webinar May 7

Bill Baren is hosting a webinar on Tuesday, May 7 at 9.00 am PT. The topic of the webinar is “6-Figure Business Mastery: Discover 3 Game-Changing Ideas to Propel Your Business into Six-Figures and Beyond”. Webinar Details Organizer: Bill Baren Topic: 6-Figure Business Mastery: Discover 3 Game-Changing Ideas to Propel Your Business into... [Read more]

Download: HubSpot’s ’2013 State of Inbound Marketing Annual Report’

HubSpot has released “2013 State of Inbound Marketing Annual Report”. The HubSpot team says, “For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? Download HubSpot’s 5th Annual... [Read more]

‘A Step-by-Step Guide to Building an Excel Graph [Quick Tip]‘ – HubSpot

The latest article on HubSpot blog is titled ”A Step-by-Step Guide to Building an Excel Graph [Quick Tip]“. Sarah Davidson says, “Building graphs is part of most people’s jobs — they’re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making processwithin... [Read more]

Google Mastery: Your introduction to the power of Google+ #ad

This is the third in the series of Mastery e-books by Shelley Owens: * Book 1 is QR Code Mastery * Book 2 is Mobile Marketing Mastery Like the others, it is written to help even a newcomer understand an important and somewhat technical subject without requiring you to become a tech wizard. When you finish this training, you will understand the role... [Read more]

‘Five SEO Mistakes Bloggers Should Avoid’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Five SEO Mistakes Bloggers Should Avoid”. Matthew Brennan says, “Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and strengthens older ones. It brings you exposure in front... [Read more]

‘Scribd: Just Another Document Sharing Site?’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “Scribd: Just Another Document Sharing Site?”. Krackoff says, “I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over... [Read more]

‘Want More Visibility for Your Blog on Twitter? Nestivity May be the Answer’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Want More Visibility for Your Blog on Twitter? Nestivity May be the Answer”. Wakeman says, “Does this sound familiar? You love Twitter but you wish you could have better conversations with your community of followers about what you publish on your blog? Even with a great tool like Hootsuite and... [Read more]

Offline Professional Mind Control: For consultants to offline professionals #ad

If you market to offline professions (in particular, if you serve these huge niches: general dental offices, insurance agents of several types, and realty / property managers) this new kit from Luther Landro is for you. As you may know, Landro is well-known for his offline marketing aids and software. He calls this latest kit Offline Professional Mind... [Read more]

‘Why SEO still has a place in a content driven world’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why SEO still has a place in a content driven world”. Peter Meinertzhagen says, “It isn’t the first time SEO has been squared up against another discipline as if they are in opposition with each other. I’m sure you remember this post in Smashing Magazine, The Inconvenient... [Read more]

‘Google Glass: The User Experience’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Glass: The User Experience”. Ryan Lytle says, “It would be an understatement to note that there is hype surrounding Google Glass. In a recent op-ed, Mashable‘s Editor-in-Chief Lance Ulanoff called Google Glass the future of technology, and many businesses are already making... [Read more]

‘Don’t Let Your Social Media & SEO Take a Vacation’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Don’t Let Your Social Media & SEO Take a Vacation”. Chris Marentis says, “While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own business to re-evaluate your... [Read more]

Offline Business Themes [VOL 11]: A consultant’s secret weapon #ad

Sean Lowery has helped many marketing consultants get their clients’ websites online. His custom, niche-specific WordPress templates make it easy to build a client site in record time. Now he has released Offline Business Themes [VOL 11], addressing new niches, offering them lead generation websites. This time the niches are: • Moving Company •... [Read more]

‘5 Links You Can Thank Me For Later’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “5 Links You Can Thank Me For Later”. Robert Bruce says, “This week on The Lede … Why Are You Waiting to Get Picked? How to Accomplish More by Doing Less Why “Digital First” is Better Why Weirdos Get Ahead at Work Louis C.K. on Patience in Building Your Platform Want to grab even... [Read more]

‘Social Range: Using Social Media Marketing To Better Hit Your Target Audience’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Range: Using Social Media Marketing To Better Hit Your Target Audience”. Alexander Vesia says, “Putting a Bead on It—or Them In business, you often hear the sales pros talk about hitting the target. In other words: you have to try to reach the client base who would... [Read more]

‘Why We Can’t Just Be SEOs Anymore – Whiteboard Friday’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Why We Can’t Just Be SEOs Anymore – Whiteboard Friday”. Rand Fishkin says, “There’s a movement happening in our industry where many SEOs are changing their titles and practices to “inbound marketing.” Where did this shift originate, and how is it shaping our industry at... [Read more]

WP Simulator: develop WordPress sites on your PC or Mac #ad

Doing your site development online is risky. People see it before it’s ready; they get a bad impression of your company, and it takes a lot longer to do your work. If you run Linux on your PC, you can install WordPress there in the natural course of things. But mainstream Windows PCs and Apple Macs weren’t built for WordPress. But Matt... [Read more]

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