IM NewsWatch, May 3, 2013 - Latest IM News including ‘Where Are Your Marketing Dollars Going? – Business Insider’ and much more...

May 3rd, 2013 at 3:45 am EDT

IM NewsWatch

Friday, May 3, 2013

‘Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement‘ – Third Door Media Webinar May 30

Third Door Media is hosting a webinar on Thursday, May 30 at 1.00 pm EDT. The topic of the webinar is “Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement”. The TDM team says, “Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors... [Read more]

‘Analyst: Google Has A Plan For The Next ‘Couple Hundred Billion’ In Revenue’ – Business Insider

The latest article on Business Insider is titled ”Analyst: Google Has A Plan For The Next ‘Couple Hundred Billion’ In Revenue”. Jim Edwards says, “It’s not news that Google is developing big data products to help advertisers analyze the performance of their campaigns. But what Google believes is the potential... [Read more]

‘The 10 Commandments of a Social Media Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The 10 Commandments of a Social Media Strategy”. Michelle Kraker says, “Thou Shalt Not Spam! Dazed and confused about social media? You’re not the only one. Even the “experts” sometimes need to get back to the basics. Whether you have 10 years experience in social media,... [Read more]

Sticky Profit Builder: Visitors won’t miss your ads #ad

If you have a blog or other WordPress site, it probably has a sidebar. In that sidebar, you probably have ads or other important information people shouldn’t miss. The Sticky Profit Builder plugin, which is just being announced today, makes your existing sidebar widgets “stick” to their on-screen position even when your visitor scrolls down.... [Read more]

‘Blog an eBook So You Get Read As You Write' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “Blog an eBook So You Get Read As You Write?. Nina Amir says, “Many writers and entrepreneurs wonder why they should blog an ebook rather than write it the “old-fashioned way.” I can think of many reasons, the first of which is thatyou can publish as you write. That means you become... [Read more]

‘Maximizing the Return From Your Facebook Investment‘ – Third Door Media Webinar May 16

Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative... [Read more]

‘Never Stop Climbing’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Never Stop Climbing”. Collins Says, “Never Stop Climbing – that is the motto of Affiliate Summit. Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment... [Read more]

Google Mastery: Your introduction to the power of Google+ #ad

This is the third in the series of Mastery e-books by Shelley Owens and JSL Publishing. * Book 1 is QR Code Mastery * Book 2 is Mobile Marketing Mastery Like the others, Google Mastery is written to help even a newcomer understand an important and somewhat technical subject without requiring you to become a tech wizard. When you finish this training,... [Read more]

‘Build a Successful Business by Not Acquiring Talent’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Build a Successful Business by Not Acquiring Talent”. Schoemaker says, “Sabremetrics is a concept that came about in the mid-20th century from statisticians such as Earnshaw Cook and Bill James. It is the analytical approach to quantifying talent through in-game activity in baseball. The concept... [Read more]

‘10 Books on Local Website Marketing’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “10 Books on Local Website Marketing”. Kevin Webster says, “Getting people to your website can be as important as getting them through your front door. Here are ten books that can assist you in optimizing an effective local website that drives traffic, online and off. How To Get to the Top... [Read more]

‘6 Super Call-to-Actions (Plus Tips)’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “6 Super Call-to-Actions (Plus Tips)”. Amberly Dressler says, “Whether it’s completing a project or taking an action, people will take as long as you give them to do it. This is why in business, deadlines (enforceable ones) work and why, on the Web, call-to-actions (good ones) are integral... [Read more]

Offline Professional Mind Control: For consultants to offline professionals #ad

If you market to offline professions (in particular, if you serve these huge niches: general dental offices, insurance agents of several types, and realty / property managers) this new kit from Luther Landro is for you. As you may know, Landro is well-known for his offline marketing aids and software. He calls this latest kit Offline Professional Mind... [Read more]

‘From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social”. Kerry Reilly says, “Social marketing is no longer solely about having a Facebook page or a Twitter account. It’s about creating rich opportunities (contests, communities, polls, games, and other approaches)... [Read more]

‘Twitter Hires New Corporate Development Chief With IPO Background’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Twitter Hires New Corporate Development Chief With IPO Background”. Matt McGee says, “Twitter has hired Cynthia Gaylor as its new head of corporate development. Gaylor has been serving as a managing director at Morgan Stanley, where her recent focus has been in the... [Read more]

‘How a Simple Email Can Give You Critical Insight Into Your Recipients’ Behavior’ – HubSpot

The latest article on HubSpot blog is titled ”How a Simple Email Can Give You Critical Insight Into Your Recipients’ Behavior”. Sarah Goliger says, “As inbound marketers – especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve... [Read more]

Sponsored Post: Hundreds To Thousands of Dollars Daily #ad

You have probably tried many things to make money and ended up spending a lot of money on plans or programs that you just couldn’t figure out or just plain don’t work for most people. That’s about to change. I am going to hand YOU an online business that can earn you hundreds of dollars per month! Are you ready to get started? Watch... [Read more]

‘Facebook’s Earnings and Other News You Need to Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s Earnings and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly... [Read more]

‘Facebook Earnings Results Show Progress On Mobile’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Earnings Results Show Progress On Mobile”. Brian S Hall says, “Mark Zuckerberg likes to say that Facebook is now a “mobile first, mobile best” company – and the company’s earnings report for the quarter ended March 31, 2013 actually backs him up, in both usage... [Read more]

’45% of businesses still don’t have a mobile site or app: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “45% of businesses still don’t have a mobile site or app: report”. David Moth says, “Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe. Only... [Read more]

Offline Business Themes [VOL 11]: A consultant’s secret weapon #ad

Sean Lowery has helped many marketing consultants get their clients’ websites online. His custom, niche-specific WordPress templates make it easy to build a client site in record time. Now he has released Offline Business Themes [VOL 11], addressing new niches, offering them lead generation websites. This time the niches are: • Moving Company •... [Read more]

‘7 Customer Loyalty Lessons from Lady Gaga' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “7 Customer Loyalty Lessons from Lady Gaga?. Baer says, “With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice... [Read more]

‘Measuring Social Media’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Measuring Social Media”. Aaron Wall says, “Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns? As the hype level of social media starts to fall, then more questions are asked... [Read more]

‘A New Version of GetListed.org’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “A New Version of GetListed.org”. David Mihm says, “Today, we’re excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team hopes it provides a dramatically-improved user experience on several fronts, and creates a foundation... [Read more]

WP Updater Bot: for the webmaster managing lots of sites #ad

If you have several WordPress websites (say, 4 or more) keeping them all up-to-date is a chore, although it’s critical. By the time you get to 10, it becomes nearly impossible to make sure all of them have the latest version of WP, the latest version of the theme and the latest version of all the widgets and plugins. For people with more sites... [Read more]

‘A Simple Story About the Power of Publishing Content on the Open Web’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A Simple Story About the Power of Publishing Content on the Open Web”. Josh Hanagarne says, “I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice. I’ve... [Read more]

‘PPC Marketing: Two accidents reduce cost-per-lead 20%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “PPC Marketing: Two accidents reduce cost-per-lead 20%”. David Kirkpatrick says, “In today’s B2C case study, we look at why a landing page underwent a major redesign, challenging the prevailing conventional wisdom about the customer. After a couple of mishaps with paid search... [Read more]

‘How Mobile Is Transforming the Path to Purchase‘ eMarketer Webinar May 23

eMarketer is hosting a webinar with on Thursday, May 23 at 1.00 pm ET. The topic of the webinar is “How Mobile Is Transforming the Path to Purchase”. Experian team says, “Join eMarketer’s Noah Elkin for an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile... [Read more]

WP Simulator: develop WordPress sites on your PC or Mac #ad

Doing your site development online is risky. People see it before it’s ready; they get a bad impression of your company, and it takes a lot longer to do your work. If you run Linux on your PC, you can install WordPress there in the natural course of things. But mainstream Windows PCs and Apple Macs weren’t built for WordPress. But Matt... [Read more]

‘Facebook Hashtags: Potential New Way to Target Your Audience’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Facebook Hashtags: Potential New Way to Target Your Audience”. Virginia Cottrell says, “Facebook is set to make many changes this year. With Graph Search rolling out and Emoticons and activity moods now inducted into status updates, Facebook has come through with yet another... [Read more]

’20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]‘ – HubSpot

The latest article on HubSpot blog is titled ”20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]“. Dan Zarrella says, “As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice... [Read more]

‘Making your content go primetime’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Making your content go primetime”. Danny Chadburn says, “We all get excited when we have something new to show off, making sure everyone notices and mentions the haircut you’ve just paid a small fortune for, or strategically leaving your shiny new phone on the corner... [Read more]

“LoveClaw Unlimited” Webinar: Get more comment love #ad

Chris Munch released his LoveClaw plugin about a month ago. It lets you get more social media links to your content by encouraging people to share their opinions. LoveClaw Emotional Traffic Technology has proven to be more powerful at pulling Social Votes, encouraging Social Engagement and getting Content Shared across the web even more effectively... [Read more]

‘Take a Closer Look at Links – Why a Site Ranks‘ – Third Door Media Webinar May 21

Third Door Media is hosting a webinar on Tuesday, May 21 at 1.00 pm EDT. The topic of the webinar is “Take a Closer Look at Links – Why a Site Ranks”. The TDM team says, “The Page One Power research department picked a random keyword and did extensive research into the backlinks for the top three results. The team initially used... [Read more]

‘Where Are Your Marketing Dollars Going?’ – Business Insider

The latest article on Business Insider is titled ”Where Are Your Marketing Dollars Going? Please Take Our Short Survey!”. The BI team says, “Do you often find yourself targeting demographics? Shifting paradigms? Promoting synergy? Despising buzzwords? If so, we’d like to hear from you. How are you allocating your marketing budget?... [Read more]

‘Sorry, Blackberry: Tablets Won’t be Dead in 5 Years’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Sorry, Blackberry: Tablets Won’t be Dead in 5 Years”. JP Gownder says, “BlackBerry CEO Thorsten Heins made news this week with his claim that tablets will be dead in five years. “Tablets themselves are not a good business model,” he claimed in an interview. As Techcrunch... [Read more]

Covert Optin Player: Flexible video power for your site #ad

Mark Dulisse’s new Covert Optin Player makes your video the center of attention on your site. When you install Covert Optin Player on your WordPress site, you get these advantages: • You can build your list and get opt-ins at a time when the viewer is most receptive: when the video starts, Pauses, or ends, or at a particular time in the video.... [Read more]

‘LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours”. Greg Sterling says, “LinkedIn reported Q1 2013 results this afternoon. With revenue of $324.7 million the company beat consensus Wall Street expectations. Revenue during the year ago... [Read more]

‘10 Things Smart Entrepreneurs Never Leave Home Without’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “10 Things Smart Entrepreneurs Never Leave Home Without”. BusinessNewsDaily team says, “Entrepreneurs say instinct can only get them so far in building a successful business. That’s why they rely on a combination of technologies and practical items for not only their day-to-day business needs,... [Read more]

‘How Not to Visualize Your Data’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How Not to Visualize Your Data”. Dr. Pete says, “This is an ode to a data visualization I found on my box of tea. It’s a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier”. How Not to Visualize Your Data SEOmoz  [Read more]

‘Google Glass: Twitter’s Vine Could Be The Killer App’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Glass: Twitter’s Vine Could Be The Killer App”. Brian S Hall says, “Twitter’s Vine could be the killer app for Google Glass. They (should) go together like strawberries and chocolate. Yes, Google Glass needs a killer app. Beyond the breathless hype by white guys in Silicon... [Read more]

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