Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and... [Read more]

Andrea Johnson says, “Every time someone wants to buy something from your brand, there’s a story that explains why they want what you’re selling. Identifying that story is key to making the sale. How do we know this is true? Because when we know someone’s story, we know their motivation. If someone is highly motivated to get a solution,... [Read more]

Pete Prestipino says, “Marin Software, which provides a cross-channel performance advertising platform, and inbound marketing solution HubSpot, announced an integration that will enable marketers to synch their HubSpot landing pages and contact lsits with Perfect Audience – a retargeting platform for retargeting audiences. When advertisers... [Read more]

Kris Waters and Bryan Super say, “It’s so easy to make money when you know where to buy cheap traffic that converts and what offers to send it to.” They have shown the truth of that statement in their own online work. They have done very well with CPA offers, once they figured out where to get the traffic and what offers that traffic will... [Read more]

Alesia Hsiao says, “Listen, can you hear it? People are talking about you. Social media has transformed the way we market our businesses. But regardless of what we have to say about our products and services, people are going to have their own take on them, and they may be turning to social media to express that. What if you’re not there... [Read more]

David Rekuc says, “Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry’s overall click-through rate hovers at around a mere .06 percent. Related: Everything Business Owners Need to Know About Beacons Put another way, that small percentage means... [Read more]

Jeffrey Vocell says, “What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B... [Read more]

There are many government agencies that exist to assure the public isn’t harmed, scammed or cheted by shady online marketers. We honest marketers want to make sure the public, as well as these government agencies, know we are abiding by the regulations. It’s not enough that we don’t do anything illegal. We must also declare our intentions... [Read more]

Brian P. Rubin says, “Pebble founder and CEO Eric Migicovsky has a message for tech giants like Apple and Google: Keep your platforms open unless you want to crush innovation and disserve your customers. Here’s what Migicovsky said at Wearable World Congress, a San Francisco conference put on by ReadWrite’s parent company: We’re building... [Read more]

Rainmaker team says, “What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication. Content syndication is nothing more than... [Read more]

Karissa Bell says, “One of the most popular ad-blocking apps is finally back on Android after a two-year hiatus. AdBlock Plus, the company behind the popular ad-blocking browser extension, released AdBlock Browser Wednesday — a mobile browser for Android that has the company’s ad-removing service baked in. The new app comes more than... [Read more]

CPA has been around for a long time, but sending CPA offers to mobile phones is relatively new. But it is growing rapidly. That's because: 1. There is almost an infinite number of potential CPA visitors (and networks that can send you traffic)... [Read more]

Bill Slawski says, “I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I’ve been keeping an eye open for papers and patents from the search engines where they talk about... [Read more]

Christopher Ratcliff says, “Direct Line redesigned its website last year, putting a larger focus on the rapidly growing number of mobile users wishing to access traditionally difficult to obtain information. Just a few years ago the idea of obtaining a home or car insurance quote on the mobile web seemed at best a pipe-dream, at worst a massive... [Read more]

Shopify team says, “Canadian e-commerce software maker Shopify said Wednesday its U.S. initial public offering was priced at $17 per share, valuing the company at about $1.27 billion. The company’s IPO of 7.7 million class A subordinate shares raised about $131 million, after it was priced above the top end of the expected range of $14-$16.... [Read more]

Four well-known marketers have worked together to produce 'Tube Live Profits', It shows you how to sell your products and affiliate products using YouTube Live Events... [Read more]

Bill Carmody says, “Have you ever left your car for 15 minutes only to get back into the driver’s seat and notice an annoying flyer shoved under your window wiper? Like most of us, you probably pull it out, crumple it up and curse the litter-inducing ad ninjas who targeted you. Unfortunately, digital marketing is beginning to resemble this... [Read more]

Christopher Ratcliff says, “Kate Dale is the head of brand and digital strategy at Sport England and was responsible for leading its phenomenally successful #ThisGirlCan campaign. Today at our brand new Video Masterclass event, a conference brought to you by Econsultancy and Marketing Week, Kate Dale spoke about the campaign and how it achieved... [Read more]

Aaron Friedman says, “Since the beginning of SEO time, practitioners have been trying to crack the Google algorithm. Every once in a while, the industry gets a glimpse into how the search giant works and we have opportunity to deconstruct it. We don’t get many of these opportunities, but when we do—assuming we spot them in time—we try to... [Read more]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that's how they got to be authority sites. Wouldn't it help your own site to know behind the scenes information about what searches are directing people to the authority sites?... [Read more]

Greg Ball says, “In our the first article in this series, we discussed the different types of videos that can help improve your company’s profitability. We talked about the importance of “moving the needle” in the right direction with the use of your company’s funds. Among the different types of videos that can help produce an excellent... [Read more]

Carly Stec says, “Imagine that a couple of your friends convince you to give speed dating a try. “It’ll be fun,” they insist. The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour finally winds down, you find yourself left with two options... [Read more]

JP Mangalindan says, “Pinterest may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much. To help change that, the social network expanded its ad products on Tuesday by rolling out video ads called Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that... [Read more]

Rainmaker team says, “Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with. The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business. Belief binds us together, often creating micro-tribes within our larger communities.... [Read more]

As many others do, many online marketers use MS Windows computers in their business. After the less-than-stellar performance of Windows 8, many are hoping the Windows 10 release comes soon. And a lot of them are looking forward to a free upgrade to Windows 10. Microsoft has said that many people will be able to claim a free upgrade, but there are conditions... [Read more]

Verónica Maria Jarski says, “Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation. Here’s a look at the rise of marketing automation and reasons for its popularity. The first marketing automation tool was... [Read more]

Martin Beck says, “Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users,... [Read more]