IM NewsWatch, March 6, 2013 - Latest IM News including ‘10 valuable Google Analytics custom reports – Econsultancy’ and much more...

March 6th, 2013 at 3:00 am EDT

IM NewsWatch

Wednesday, March 6, 2013

‘Start & Finish a Site This Week That Makes You Automatic Income from Home for Years to Come‘ Robert Plank’s Webinar March 7

Robert Plank is hosting a webinar on Thursday, March 7 at 2.00 pm EST. The topic of the webinar is “Start & Finish a Site This Week That Makes You Automatic Income from Home for Years to Come”. Webinar Details Organizer: Robert Plank Topic: Start & Finish a Site This Week That Makes You Automatic Income from Home for Years to... [Read more]

‘Content is (Still) King’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content is (Still) King”. Lisa Arthur says, “In their third annual research report, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, the Content Marketing Institute (CMI) and MarketingProfs reveal that B2B marketers are spending 33 percent... [Read more]

‘Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta”. Greg Finn says, “Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter’s survey program that launched last fall to help advertisers measure the impact of their Twitter... [Read more]

Super Simple Videos: A fresh way to get your affiliate links to the top of Google and YouTube #ad

Stephen Gilbert has been using simple videos to market products (often affiliate products) on YouTube and other video services. In the process he discovered a way to consistently get his videos ranked on the fist page of search results. In Super Simple Videos, he shares his results. He now has over 50 videos on Page 1 of Google, and they bring him passive... [Read more]

‘Personalized Marketing Drives Buyer Readiness and Sales’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Personalized Marketing Drives Buyer Readiness and Sales”. Lenna Garibian says, “Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer... [Read more]

‘How to Monitor Yelp, Other Review Sites’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Monitor Yelp, Other Review Sites”. Ryan Welton says, “In “Monitoring your Online Reputation in 2013,” contributor Micah Buchdahl described the need to closely monitor what others say about your company online. Firms like Reputation.com have turned digital perception into a successful... [Read more]

‘Ad Strategy in 2013 (and Beyond)’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Ad Strategy in 2013 (and Beyond)”. Jeremy Bloom says, “The technology advancements of 2011 and 2012 will drive the platform and product adoptions of 2013. Marketers are already starting to push away the antiquated solutions of yesteryear in favor of automated, real-time tools that enable... [Read more]

Instant Buyer Traffic Formula: getting the right people to see your ads #ad

Dylan Just was once starved for traffic like many other online marketers are. Through long trial-and-error experimentation, he found a way to bring targeted traffic to his site, traffic that largely consisted of buyers, so it was profitable traffic. He shares his findings in Instant Buyer Traffic Formula. In it he explains his three step process that... [Read more]

‘Facebook Under Fire For Suppressing Unpaid Content’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Under Fire For Suppressing Unpaid Content”. Brian Proffitt Epps says, “Google’s Project Glass deserves plaudits for innovation, not just for the device itself but also for the process by which Google is developing and marketing the product. Studying product strategy and marketing... [Read more]

‘How Google+ Can Boost Your Business’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Google+ Can Boost Your Business”. Anna Attkisson says, “Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+. So in case 250 million users, 150 million of which are active, isn’t... [Read more]

‘How to use social proof to increase conversions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to use social proof to increase conversions”. Blair Keen says, “Social proof is perhaps the most well known of Robert Cialdini’s six keys to persuasion explained in his 2009 book titled “Influence”. In this article I will describe why social proof works in the... [Read more]

Amazon Training Bootcamp: Grow your affiliate earnings systematically #ad

Ken Reno has just released new training for Amazon affiliates in Amazon Training Bootcamp. Reno includes 15 high-quality videos on successful affiliate marketing with Amazon, on topics such as: ? Selecting a product to promote ? Finding the keywords to use in your promotion to attract buyers ? Setting up a WordPress website for promoting Amazon... [Read more]

‘How to Approach the Creation of Viral Marketing Content’ – HubSpot

The latest article on HubSpot blog is titled ”How to Approach the Creation of Viral Marketing Content”. Hartley Brody says, “If you’ve ever put content on the internet, then you’ve probably felt that fleeting moment of anticipation that comes when your content goes live. Your heart beats a bit faster as you watch the... [Read more]

‘Performance Marketing Summit Sell Out, Kids Becoming Affiliates, and Voting on Affiliate Summit Sessions’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Performance Marketing Summit Sell Out, Kids Becoming Affiliates, and Voting on Affiliate Summit Sessions”. Collins Says, “This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins was flying solo and he talked about voting on sessions at Affiliate Summit East 2013,... [Read more]

‘Emerging Technologies Demand New Marketing Fundamentals’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Emerging Technologies Demand New Marketing Fundamentals”. Anthony Mullen says, “Digital disruption – swifter, deadlier, and more inevitable than any disruption before – tears down and rebuilds every dimension of business. And marketing is no exception. As more media and... [Read more]

PPC Demon: How to use PPC in profitable campaigns #ad

Jimmy Bredesen began CPA marketing when he lost his job in 2010. He found that PPC and other paid advertising is the best way to drive very targeted traffic in the long term. It produces consistent income over and over again. He has found PPC works well both with CPA marketing and with affiliate marketing. He didn’t find immediate success with... [Read more]

‘6 Steps to Win More Retainer-Based Business' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “6 Steps to Win More Retainer-Based Business?. Baer says, “If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all... [Read more]

‘Better Content Marketing: Words and Numbers Matter’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “Better Content Marketing: Words and Numbers Matter”. Krackoff says, “As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you... [Read more]

‘Case Study: How Keyword Research Works in the Wild’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How Keyword Research Works in the Wild”. Beth Hayden says, “You’ve got a straightforward system for finding keywords that work for you. You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right... [Read more]

WpPicSize plugin with Developer and Master Resale Rights #ad

The WpPicSize WordPress plugin re-sizes your images on the fly. It installs on any WP site regardless of the theme you use. You can even create thumbnails of your images, and download the re-sized images in one zip file file, or individually. This plugin includes a Developer’s License, as well as a Master Resale Rights license (and an attractive... [Read more]

‘When It Comes to Analytics, Are You Doing Enough?’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “When It Comes to Analytics, Are You Doing Enough?”. Joanna Lord says, “We all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately.... [Read more]

‘MarketingSherpa Email Summit 2013 Wrap-up’ – MarketingSherpa Article

MarketingSherpa has published an article titled “MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers”. Courtney Eckerle says, “While marketers in attendance at MarketingSherpa’s 8th Email Summit may or may not have struck gold at the slot machines, a rich vein of email knowledge was tapped in each of the... [Read more]

‘6 Recipes for Failure In Making Money Online’ by John Chow

John Chow’s latest blog post is titled “6 Recipes for Failure In Making Money Online”. Chow says, “Most people are out searching for the perfect money-making system. I think it’s been about 2,000 years since anyone or anything perfect was on this earth. However, there are still some searching for this elusive holy grail opportunity. In the... [Read more]

Buyers Keyword Tool: get long-tail buyer keywords in seconds #ad

Not all keywords are created equal. Some may just be hypothetical; you suspect a keyword may be useful and you need to verify it. But even verified keywords aren’t all equally useful. You really need to know the keywords people search for when they are ready to buy something, not the keywords they use when they are browsing. Ben Shaffer has just... [Read more]

‘Mobile Ads Coming to Tumblr’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Mobile Ads Coming to Tumblr”. Lauren Indvik says, “It’s been a little more than a year since Tumblr began allowing users — both individuals and large-scale advertisers — to promote their content on the network for as little as $1 a post. Now, Tumblr is bringing those ads to mobile... [Read more]

’10 valuable Google Analytics custom reports’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 valuable Google Analytics custom reports”. Graham Charlton says, “Google Analytics’s standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. If like me, you’re a relative amateur with Google Analytics,... [Read more]

‘Why Microsoft Shouldn’t Have Bothered ‘Scroogling’ Google’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why Microsoft Shouldn’t Have Bothered ‘Scroogling’ Google”. Joachim Kempin says, “When I saw a TV ad using this strange word scroogled, I wasn’t quite sure what it meant, so I looked it up in the Merriam-Webster online dictionary. I got this reply: “The word you’ve... [Read more]

Marlon Sanders on How to Interview Experts #ad

If you want to beef up your blog with expert interviews, or create your product using the interview method, Marlon Sanders has a new training product to help, and it’s inexpensive. He calls it Interview The Expert, and in it, he shares: • How to use this easy 2 step interview process that can be learned in less than 5 minutes that will easily... [Read more]

‘China Bemoans Google’s Control Over Smartphone Market’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “China Bemoans Google’s Control Over Smartphone Market”. Gwynn Guilford says, “Does Google have too much control over China’s smartphone market? China’s Ministry of Industry and Information Technology (MIIT) thinks so. In a white paper its research arm released Friday (pdf in Chinese),... [Read more]

‘Six examples of effective PPC and SEO campaigns’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six examples of effective PPC and SEO campaigns”. David Moth says, “Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions. In January Google reported Q4 revenues of $14.4bn,... [Read more]

’6 Parts of Your Marketing You Should Always Be Optimizing’ – HubSpot

The latest article on HubSpot blog is titled ”6 Parts of Your Marketing You Should Always Be Optimizing”. Meghan Lockwood says, “It probably goes without saying, but we’re huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Most marketers have a lot on their plates — it’s... [Read more]

List Building Pro: building the customer list you dream of #ad

Mike Cowles has been a list-builder for years since he knows that a customer list is the key to a long-term stable business. It’s like the difference between hunters and farmers. Without a list, you constantly have to hunt for new customers. With a list, you only have to cultivate the customers you already have so they will buy more. In List Building... [Read more]

‘Optimized Product Pages to Check Out’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Optimized Product Pages to Check Out”. Allison Howen says, “Product pages are like treasure chests for serious online shoppers. These data-rich Web pages contain valuable information consumers need to make purchasing decisions, such as images, pricing, descriptions and reviews. Even so,... [Read more]

‘The New Role of the Marketer’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The New Role of the Marketer”. Gigi Griffis says, ““SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.” – Eloqua’s Grande Guide to Sales Enablement Let’s pause here and take that in. 70% of your sales funnel... [Read more]

‘The Facebook mortgage. Could social data be used for credit scores?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The Facebook mortgage. Could social data be used for credit scores?”. Craig Le Grice says, “I’m about to move house. Which, as is usual, has involved a painful bank transfer and a lot of paperwork. One of the steps of self-imposed due diligence I did was to check my credit... [Read more]

Offline Players With Money System for quick sales #ad

Copywriter Dan Gallapoo was a friend and a student of the lates Gary Halbert, one of the best copywriters ever. Although copywriting was their main business, they felt they needed a “Plab B” to earn money when they were in between jobs. Halbert showed Gallapoo the plan he came up with that is able to generate cash quickly. And now Gallapoo... [Read more]

‘Pew: Think Real Life Imitates Twitter? Think Again’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Pew: Think Real Life Imitates Twitter? Think Again”. Taylor Hatmaker says, “From natural disasters and national tragedies to elections and award shows, no event goes untweeted these days. For better or worse, we’ve come to consider Twitter an accurate reflection of opinion at large,... [Read more]

‘Marketing Budgets and Staffing Levels Rising Worldwide’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Marketing Budgets and Staffing Levels Rising Worldwide”. Lenna Garibian says, “The outlook for marketers worldwide continues to strengthen, according to new data from Warc’s Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading... [Read more]

‘Report: Google is Planning a Competitor to Amazon Prime’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Google is Planning a Competitor to Amazon Prime”. Todd Wasserman says, “Google is planning to introduce a competitor to Amazon Prime that will be cheaper and offer same-day delivery, according to a report. TechCrunch reports that the service, called Google Shopping Express, would... [Read more]

Niche Sensei 2.0: Super fast, super accurate keyword research #ad

If you are a marketer, you need to know the keywords your potential customers are using to search for a product they want to buy. There are many tools that claim to provide this information. They aren’t all created equal: • They differ in quality of results • They differ in the level of detail they provide • They differ in freshness... [Read more]

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