Lisa Furgison says, “Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email... [Read more]

Sujan Patel says, “Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title of this article, it’s probably pretty clear that the answer is email marketing. Far from being “dead,” email marketing still has one of the highest engagement rates... [Read more]

Derek S. says, “As marketers look to engage with more consumers than ever before they must have a powerful platform that enables them to not only reach new consumers but connect with them as well. Autopilot, a cloud-based software company, has unveiled a new multi-channel marketing platform. The new platform delivers a variety of features to... [Read more]

If you aren’t a technical genius, you may have trouble creating professional-looking call to action buttons and forms. That’s about to end with a new product by Sam Bakker, CTA Bar . Your bar calling people to action is shown on your home page (or any other page) inviting people to opt in. When they click on the bar, they get an opt-in form and... [Read more]

Nate Birt says, “Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common. At... [Read more]

DIY Marketers team says, “When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority. But here’s the rub, you can’t BUY authority. You have to earn it. And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the... [Read more]

Gina Broom says, “The air is filled with the voices of unhappy affiliates: “Why isn’t my website getting much traffic? I targeted keywords in my content.” Or, “I’m getting traffic, but my site still isn’t doing very well. Why?” When we go and have a look at these websites, there seems to be a common theme.... [Read more]

Superbizz WP Theme was announced a week ago, with little fanfare, by iWebStudio, an established elite author on Themeforest.com. They have created 40+ Premium Themes, and sold thousands of copies of their themes. They have built on their hard-won lessons they have absorbed through their earlier theme development to create this new surprisingly flexible... [Read more]

Leslie Weller says, “Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable about today – or face the prospect of costly lawsuits and fines, as well as damage to their brand’s reputation. In a world where images can... [Read more]

Dwight Sholes says, “Planning to start sending email to subscribers in countries outside the U.S.? Here are twelve tips to make sure you are successful. Language: Establish at the outset the language that you will be using to address your audience. Will you be sending English-language emails to your international audience, or addressing... [Read more]

Rachel Sprung says, “While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. So I’m... [Read more]

Vivek Narayan is an old hand at online marketing, and he has created a number of training products, primarily on CPA Marketing. Narayan focuses on CPA (Cost per Acquisition) because CPA marketing is purely a matter of traffic. If you can get a lot of targeted free traffic or cheap traffic, you can do well promoting any CPA offer that converts reasonably well... [Read more]

ClickZ team says, “According to the latest data, US companies spend over 60% of their marketing budgets on AdWords campaigns. So here’s the big question: just how do you increase your conversion rate in such a competitive space? In this Webinar you’ll hear from one of the original AdWords Evangelists, as well as key industry experts... [Read more]

Emily Alford says, “Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign’s ROI. Twitter has just released two new updates to its ad measures that better equip brands to measure return on investment (ROI). Both updates require advertisers to add website... [Read more]

Todd Wasserman says, “Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. YouTube has let publishers embed videos for years, but starting Monday, tweets on twitter.com began sporting an embedded video market generator that publishers... [Read more]

The biggest marketing companies around use email: Staples, Kroger, Walmart, Sears and many others use email to sell their products. They know something about email that you may think is no longer true. They know email still works. That’s why they spend thousands of dollars every month sending attractive emails to their customers and their opt-in leads... [Read more]

Kristen Dunleavy says, “Did you know that 91 percent of B2B marketers and 86 percent of B2C marketers are usingcontent marketing? Everybody and their mom, dad, aunt and cat are creating content. So how do you make yours stand out? We thought Marcus Sheridan, author of The Sales Lion blog and highly sought after public speaker, would be the perfect... [Read more]

Matthew Turner says, “If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all,... [Read more]

Miriam Ellis says, “Google’s perception of a centralized location for auto dealerships could be completely different than that for medical practices, and that neither might be located anywhere near the city center. While the concepts of city and industry centroids may still play a part in some searches, local search results in 2015 clearly... [Read more]

Ross Carrel has been busy investigating improvements in marketing through social media. He has come up with software called 'Social Post Pilot' that can save you a lot of time and effort in your social media promotion of your products or services... [Read more]

Martin Beck says, “Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing. Several members of our staff have seen the new wrinkle, a bar graph next to the standard action icons on their Twitter timelines”. Twitter Experimenting With Analytics For Individual... [Read more]

Emily Alford says, “As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Bradley Horowitz, former vice president of product for Google, will now be running Google’s “Photos and Streams” products, according to his recent Google+... [Read more]

Matthew Sweezey says, “Search for the term “marketing” on Google and you’ll get more than 1.8 billion results. That’s equivalent to everyone in the United States writing five articles on marketing! It’s insane to think there are that many great ideas on the topic of marketing when I just finished watching millions of... [Read more]

Dan Barker says, “Google has announced that from April 21st it will be ‘expanding our use of mobile-friendliness as a ranking signal’. Here are a handful of thoughts and recommendations on some actions you may want to take around that. These are not designed to be comprehensive, but hopefully to cover some of the areas other blog posts... [Read more]