Tara Chilla says, “Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Writers who are new to writing copy for the... [Read more]

Lee Odden says, “Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array... [Read more]

Allison Howen says, “Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter. This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their... [Read more]

Don VanFossen and Andres Tobar are releasing the latest version of Serp Shaker. These two are a natural pairing. People have made money with Don’s products. And Andres has proved that he build useful tools, too. In fact, using Serp Shaker (not selling it to other marketers; using it himself) he reports that he made over $600,000 last year. Serp... [Read more]

Benjamin Spiegel says, “Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however,... [Read more]

Allison Banko says, “When software company Lumension needed cut its costs, its marketing budget suffered the biggest blow. “Marketing is always a real easy place to look at, because unfortunately, it’s still considered — and has the perception of being — more of a cost center versus a revenue center,” explained Ed Brice,... [Read more]

John Bonini says, “I can remember the first time a blog post I published generated over five thousand views. Feels like it was only yesterday. I mean, the endorphin rush makes it pretty hard to forget. It was a post I wrote on Millennials – the cool thing to write about at the time – and people loved it. And while my initial reaction... [Read more]

Derrick VanDyke has just announced his new WP Sales Copy software. It’s for any marketer who wants to sell something (even an affiliate product) or build a mailing list; that includes just about all of us. With this software, you can easily (using point and click actions) build an entire sales funnel for your site. WP Sales Copy builds pages... [Read more]

Bill Faeth says, “Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update. The algorithm update will provide more... [Read more]

Jo Hill says, “Earlier this year I wrote about how to start formulating a digital marketing strategy. Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise. Ella Fitzgerald was on the money when she... [Read more]

Erica Cerulo says, “When you own a small business, you never have enough of two things: Time in the day or money in the bank. For the last four years, my business partner Claire Mazur and I have runOf a Kind — a website that introduces up-and-coming designers to the world through a combination of ecommerce and storytelling — and along the way,... [Read more]

Ricky Mataka has just released new software to improve SEO for your site. He calls it Weblify. This new software is a new update of software Mataka has been using for years. And he has sold it to a limited number of clients who paid $297 for itand were glad to do it because they have also found it helps them benefit their own sites. Now Mataka is opening... [Read more]

Jason Acidre says, “It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently... [Read more]

Brian Clark says, “If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the... [Read more]

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines,... [Read more]

There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing... [Read more]

Ginny Marvin says, “While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on audience data — surge over the past few years, publishers and ad tech companies are eying global markets for opportunity. A new survey and whitepaper from the Interactive Advertising Bureau... [Read more]

Shannon Johnson says, “Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about... [Read more]

Bill Faeth says, “Optimize Your LinkedIn Personal Profile and Business Page Each time I get a connection request via LinkedIn, the first thing I look at is the sender’s profile, especially if I don’t know them personally. One thing I see all too often is that the person has not optimized either their profile or their business page. Now, you... [Read more]

You may have bought Warrior Special Offers (WSOs); we have. If you haven’t, you may want to consider getting familiar with the WSO process. Especially, using it as a sales tool for your own products. On the Warrior Forum, you can offer a product to other people interested in internet marketing. The WSO offers get a lot of attention, and many have... [Read more]

Graham Charlton says, “Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from. As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites. I’ve asked the Econsultancy team, found a few... [Read more]

Rob Rasko says, “Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67... [Read more]

Jason Abbruzzese says, “Even if you have never tweeted, don’t have any followers or have never visited Twitter.com, chances are you have still seen a tweet at some point in your life. Twitter knows this, and it’s trying to figure out how to make money off it. The social media site demonstrated solid growth in its most-watched measurement... [Read more]

Matt Bacak reports he usually earns over $500 per day from an email to writes a few minutes. He reports his finding that you have only 6 seconds to capture the readers attention long enough to get them to open and read your email. To get and hold attention, he uses what he calls “power words”. These are the words that the mind hears and... [Read more]