Thursday, July 25, 2013

The latest article on Business Insider is titled ”Twitter And LinkedIn Are Expanding Their Ad Offerings [THE BRIEF]“. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Yesterday LinkedIn announced its ad business is growing. The platform just launched a Sponsored Updates feature that appears... [Read more]

The latest article on ‘Business 2 Community’ is titled “How to Increase Your Facebook Likes With a Small Budget: Case Study”. Brittany Berger says, “The art and science of Facebook advertising is a challenge. The questions such as, who should I target, what headline do I use and what budget should I set are just some of the questions... [Read more]

The latest article on HubSpot blog is titled ”How to Use LinkedIn’s ‘Sponsored Updates,’ a New Type of Ad for Company Pages”. Amand Sibley says, “Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company... [Read more]

Precious Ngwu just launched the Optin Emperor WordPress plugin that builds a flow of evergreen traffic to your business. This plugin is built based on a super affiliate technology that any marketer can use; no tech skills needed. According to Ngwu, once you install Optin Emperor on any of your niche sites, it collects high quality targeted leads for... [Read more]

The latest post on ‘ReadWrite’ is titled “Twitter Users Get Hacked—By Twitter!”. The ReadWrite Editors say, “Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting, which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a blog post describing... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Now Gets 41% of Its Ad Revenues From Mobile”. Todd Wasserman says, “Facebook’s stock rose more than 15% in afterhours trading on Wednesday after the company reported that 41% of its advertising revenues now come from mobile. The surprising mobile numbers — Wall Street had been expecting Facebook... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to measure branded search traffic in the ‘Not Provided’ age”. Chris Lake says, “Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I’ve always kept a very close eye on branded... [Read more]

Mari Yamada has released several products in the past. Her latest is KMG Amazoner Bundle. It’s a set of 3 fully built-out niche-oriented Amazon affiliate sites. The 3 niches your sites will attract are: • Wine accessories • Pools and Spas • Pets Your stores will never get old and stagnant; new products are continually added. As... [Read more]

The latest MOZ blog post is titled “Competitive Link Analysis: Link Intersect in Excel”. Mihai Aperghis says, “Without a doubt, one of the main steps in creating an SEO strategy is the competitive analysis. Competitor backlinks can offer information on their link building strategies, as well as giving you opportunities to strengthen your own... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “3 Reasons You Shouldn’t Sweat Email Unsubscribes”. Beth Hayden says, “Do you take it personally when someone unsubscribes from your list? You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy. But... [Read more]

John Chow’s latest blog post is titled “The Blueprint for Blog Masters”. Chow says, “The BlogMaster Blueprint is a new blogging eBook by reader Will Paoletto. It’s been a while since I reviewed an ebook written by a reader. The BlogMaster Blueprint is just that. A blueprint on how to start a blog, how”. The Blueprint for Blog Masters John Chow’s... [Read more]

Bill Hugall and Drew Trainor have just released a guide to affiliate marketing for beginning marketers. It’s a guide, not just to the concept of affiliate marketing, but to the process of building a real business doing affiliate marketing. This is a printable guide, with a recorded webinar that explores the same topic. Bill has coached hundreds... [Read more]

MarketingSherpa has released a case study titled “B2B Social Media: SAP Latin America boosts followers 900% [Part II]“. David Kirkpatrick says, “Last week’s B2B Newsletter featured part one of an extensive look at social media at SAP, drilling down into strategy and implementation. Not every marketer is dealing with the global... [Read more]

The latest post on ‘Mashable’ is titled “Facebook’s Impressive Second Quarter Results in Charts”. Seth Fiegerman says, “Facebook posted impressive second quarter results on Wednesday, beating Wall Street’s estimates for revenue, earnings and mobile ad growth. Here are a few charts breaking down Facebook’s strengths... [Read more]

The latest ‘Econsultancy’ blog post is titled “51% of agencies say Google+ has no impact on search campaigns: report”. David Moth says, “Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook... [Read more]

In May, Matt Cutts warned that Google is cracking down on “backlink spam”, the practice of spreading irrelevant backlinks around the web by adding spam to a forum, wiki or social site. Marketers need more dependable methods of raising their search engine rank. Recognizing this direction, Peter Garety started working on a process to improve... [Read more]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing and Mobile Devices”. Brittany Berger says, “iPhones, iPads, Androids, and Windows Tablets have all become a major aspect in most people’s lives. People are finding these mobile devices to be as indispensable as cars and televisions. Mobile devices... [Read more]

The latest article on HubSpot blog is titled ”When to Add or Remove a Persona in Your Marketing Strategy”. Dolly Howard says, “By now, you’ve heard the term “personas” — or “buyer personas” — and know that inbound marketing is really about creating persona-driven content that encourages engagement... [Read more]

This is our last chance to tell you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones... [Read more]

Recently, James Renouf realized the Google Plus holds significant opportunities for marketers. Most people are aware of it but the small elite cadre of marketers are capitalizing on it. He created G + Monetizer to show you how to be a part of that small group of G+ expert marketers. By getting familiar with it now, you can be well ahead of marketers... [Read more]

The latest post on ‘ReadWrite’ is titled “Google Unveils New Chrome And Android Devices”. Owen Thomas says, “At Dogpatch Studios, an event space in San Francisco, Google executive Sundar Pichai unveiled new devices Wednesday morning. Android, Google’s mobile operating system, has conquered smartphones, neatly trouncing Apple... [Read more]

The latest post on ‘Mashable’ is titled “YouTube Adds Embeddable Subscribe Buttons”. Samantha Murphy says, “YouTube is finally adding one-click embeddable Subscribe buttons to offsite pages, allowing users to subscribe to a company or individual’s channel without visiting its YouTube page. For paid channels, the Subscribe button... [Read more]

This is our last chance to tell you about MarketingProfs’ seminar with David Meerman Scott on Thursday, July 25 at 12.00 pm ET. The topic of the seminar is “The NEW New Rules of Marketing and PR for 2013″. MarketingProfs team says, “Gone are the days when you could plan out your marketing and PR programs well in advance and... [Read more]

Many local merchants don’t even realize they have a reputation management problem. And if they know about their problem, most don’t know what to do about it. This creates a marketing opportunity for consultants who can identify the businesses with the problem and offer them a solution. Luther Landro has just asnnounced Reputation Management,... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five tips for brands acting like publishers”. Adam Cranfield says, “A lot has been written about brands as publishers. Let’s face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens. However,... [Read more]

The latest article on Business Insider is titled ”Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers”. Laura Stampler says, “LocalResponse is shopping around for acquisitions. Or maybe it wants to acquire something itself. That’s the two-fisted message of a recent Ad Age story on a changing of the... [Read more]

The latest MOZ blog post is titled “5 Steps for Creating Superhero Slides”. Aleyda Solis says, “Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!”. 5 Steps for Creating Superhero Slides MOZ Blog  [Read more]

WebHostingInsight.com has collected current coupon offers from well-known respected hosting companies. If you use their coupons you can get a better deal than the general public gets. Hosts include Hostgator, MidPhase, FatCow, BlueHost and more. For the best deals, after you scan the home page, be sure you click on the coupons tab to see what the latest... [Read more]

The latest article on ‘Business 2 Community’ is titled “4 Tips on Developing Your Content Marketing Approach”. Holly Regan says, “In the last few years, companies have been transforming their traditional marketing divisions into content marketing departments. If you’re not already familiar with the term, content marketing is... [Read more]

Shawn Collins’ latest blog post is titled “Affiliate Nexus Tax Law Battle Might Go to the U.S. Supreme Court”. Collins Says, “Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law, according to the Performance Marketing Association (PMA). Amazon... [Read more]

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