IM NewsWatch, February 7, 2014 - ‘5 Steps to Optimize Your Content in 2014 – Silverpop' and much more...

February 7th, 2014 at 7:47 am EDT

IM NewsWatch

Friday, February 7, 2013

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‘Facebook or Twitter – Which is Better for Your Small Business?’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Facebook or Twitter – Which is Better for Your Small Business?”. Derek Overbey says, “One million.That’s how many new Americans signed up for Twitter in the past three months, a number that failed to inspire investor confidence in a social network with a nagging history of growth... [Read more]

‘Investors Are Worried About Twitter’s Stagnant User Growth’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Investors Are Worried About Twitter’s Stagnant User Growth”. Kurt Wagner says, “One million.That’s how many new Americans signed up for Twitter in the past three months, a number that failed to inspire investor confidence in a social network with a nagging history of growth issues. Twitter announced... [Read more]

Source Code Gold Mine 14: 10 hot products to call your own #ad

Jeremy Burnshas been creating PLR products for nearly 10 years. He releases a new product about once a month. Every five or six months, he releases a package of products he calls a Source Code Gold Mine.. It’s a robust package of 10 products that he offers for you to resell as your own. You place you name on the product, change the covers or... [Read more]

‘What’s the perfect YouTube ad length?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What’s the perfect YouTube ad length?”. Dan Williams says, “How long should my YouTube ad be? It’s a question that every advertiser creating a video ad for YouTube has to consider. Depending on your advertising goals you may have different opinions on the matter. In... [Read more]

‘5 Steps to Optimize Your Content in 2014’ – Silverpop Blog

The latest Silverpop blog post is titled “5 Steps to Optimize Your Content in 2014″. Ellen Valentine says, “As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’ day-to-day roles. But, strong, shareworthy... [Read more]

‘LinkedIn Showcase Pages: Target Your Content’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”. Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward... [Read more]

AuthoritySpy: Who are the top influencers in your niche? How can they help you? #ad

Major personalities in your niche have a wide circle of influence. Their voice counts when people are making decisions. Finding and getting to know the influential authorities can be a boost to your business success. That’s why Mark Thompson and AuthoritySpy does all the hard work of searching the web for authoritative/influential people based... [Read more]

‘Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”. Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including... [Read more]

‘What Google Hummingbird Really Means and What Marketers Can Do About It’ – TopRank Blog

The latest TopRank blog post is titled “What Google Hummingbird Really Means and What Marketers Can Do About It”. Eliza Steely says, “In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting. As marketers with strong... [Read more]

‘75 Content Starters for Any Industry’ – MOZ Blog

The latest MOZ blog post is titled “75 Content Starters for Any Industry”. Amanda Gallucci says, “Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand. Thinking of... [Read more]

How to harness the market power of Pinterest #ad

In the last year, Pinterest has become dramatically more important online. It is now the 12th most popular site in the US and the 28th most popular site worldwide. Marketers are taking note of the potential for more sales via Pinterest. They have a lot of members and those members can make good customers for many products. If you know how to take advantage... [Read more]

‘3 Ways Your Web Design Can Better Connect You to Your Audience’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “3 Ways Your Web Design Can Better Connect You to Your Audience”. Rafal Toman says, “?How do people recognize good web design? There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference. Most people are... [Read more]

’8 Reasons You Gotta Stop Buying Email Lists’ – HubSpot

The latest article on HubSpot blog is titled ”8 Reasons You Gotta Stop Buying Email Lists”. Jesse Mawhinney says, “When you’re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In... [Read more]

‘Grab the attention of your best customer’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Grab the attention of your best customer”. Pamela Robertson says, “With our sixth annual Digital Marketer Report coming out soon, we wanted to preview some of the content with our blog readers. Here’s an excerpt that focuses on grabbing the attention of a brand’s most... [Read more]

How to find local clients for your social media services #ad

Luther landro has helped a lot of local businesses to get online for better advertising and better profits. And he helps his fellow marketing consultants do the same. Over the last few years, he has made available both software and training that hat help marketing consultants land clients and deliver the services they offer. He has just announced Local... [Read more]

‘How marketers can drive engagement at every phase of the purchase cycle’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How marketers can drive engagement at every phase of the purchase cycle”. Matthew Kates says, “It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during,... [Read more]

‘Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads”. Greg Sterling says, “Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented... [Read more]

‘Which Devices Are B2C Marketing Emails Opened On?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Which Devices Are B2C Marketing Emails Opened On?”. Ayaz Nanji says, “Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. Some 48% of opens occurred on a smartphone, and just... [Read more]

Forex Trading PLR: Build your own site in this lucrative niche #ad

Kevin Byrnne creates products that help you start a n online business quickly. He does it by doing a lot of the work for you: • Keyword research • Domain name research • Product research • Graphics to make you site attractive • Secondary keywords • Product reviews for your chosen product You need to do all these... [Read more]

‘Why Do Enterprises Struggle to Adopt Inbound?’ – HubSpot

The latest article on HubSpot blog is titled ”Why Do Enterprises Struggle to Adopt Inbound?”. Lindsey Gusenburg says, “There’s no question there’s been a fundamental shift in the way consumers make important purchasing decisions in the past decade. The availability of free, high-quality information online has simply changed... [Read more]

‘Getting Link Removals Wrong’ – MOZ Blog

The latest MOZ blog post is titled “Getting Link Removals Wrong”. John Doherty says, “Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I’ve heard many of my friends, like Wil Reynolds,... [Read more]

‘Google Just Became a Videoconferencing Hardware Company’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Just Became a Videoconferencing Hardware Company”. Chris Taylor says, “It’s a search company, an advertising company, a browser, OS and computer maker, and the leader in wearable computing. Now Google has casually muscled its way into another business: high-end videoconferencing... [Read more]

Video Analytics Pro: Make the most of your marketing videos #ad

Mark Dulisse has built a data analysis tool for video marketers, to tell them which of their videos are performing, and how well. Video Analytics Pro makes use of the new Google Universal Analytics to pull data from all of your videos. If your videos are going to make you money you need to answer questions like these: • Where are your viewers... [Read more]

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