IM NewsWatch, February 28, 2014 - ‘How to Create an Ad that Gets the Click – Affilorama' and much more...

February 28th, 2014 at 7:50 am EDT

IM NewsWatch

Friday, February 28, 2014

‘Behind the Microphone – Internet Radio Is A Great Online Marketing Strategy' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Behind the Microphone – Internet Radio Is A Great Online Marketing Strategy?. Kathleen Gage says, “Chances are you are looking foreffective online marketing strategies.The beauty of the Internet are the vast choices available for marketing and promoting to gain massive visibility. One... [Read more]

‘6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing’ – TopRank Blog

The latest TopRank blog post is titled “6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing”. Lee Odden says, “I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to... [Read more]

‘Five Content Curation Mistakes B2B Marketers Are Making’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”. Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that... [Read more]

Grow Your Business with Dan Kennedy’s “Magnetic Marketing Training” Videos #ad

Dan Kennedy is giving you access to five new training videos on strategies to help grow your business now. They are a part of the lead-up to his new (just announced) product Magnetic Marketing Training. . You can get immediate access to Kennedy’s business strategy videos and a mind-map that outlines Kennedy’s strategy for developing a relationship... [Read more]

’15+ Ways to Lose Your Twitter Followers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “15+ Ways to Lose Your Twitter Followers”. Mitt Ray says, “Would you like to keep your Twitter followers? Having more Twitter followers isn’t just about gaining them, but it’s also about keeping the current ones. When you take steps to keep your current ones happy, it... [Read more]

’8 Beautiful Fonts That’ll Make Your Marketing Look Like a Million Bucks’ – HubSpot

The latest article on HubSpot blog is titled ”8 Beautiful Fonts That’ll Make Your Marketing Look Like a Million Bucks”. Jonathan Pavoni says, “Can typography tell a story? Can the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message? I would answer with a resounding... [Read more]

‘Online Market Research: Understanding the Modern “Always On” Consumer’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Online Market Research: Understanding the Modern “Always On” Consumer”. Radhika says, “When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long... [Read more]

Making your webinars profitable #ad

The last phase of the 4-phase live webinars success formula is building profit into the process. Just as a reminder: Phase 1 of a successful webinar is the Preparation. In this phase you make decisions about the best tools to use to present your content.. Phase 2 is Promotion. The right promotion and registration process can mean more participation... [Read more]

‘Performance Marketing Summit 2014 in Denver’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Performance Marketing Summit 2014 in Denver”. Collins Says, “There will be a Performance Marketing Summit in Denver, CO on June 17, 2014. The one day conference is being held at the History Colorado Center. The Performance Marketing Summit in Denver will be limited to 100 people – we’ll all... [Read more]

‘Bitcoin Needs Better Oversight, But No One Agrees On The Details’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Bitcoin Needs Better Oversight, But No One Agrees On The Details”. Lauren Orsini says, “The implosion of Mt. Gox, the world’s largest Bitcoin exchange, has many cryptocurrency believers and government entities alike agreeing on one thing: The Bitcoin economy needs some kind of regulation... [Read more]

‘How to avoid an A/B testing nightmare’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Horror stories: how to avoid an A/B testing nightmare”. Ian McCaig says, “A/B testing has undoubtedly become the buzzword of the marketing world. It has the potential to transform your marketing approach and fundamentally enhance the way you do business online. It is the only... [Read more]

WP Theme Aurilia: fully responsive, fully national language ready #ad

In addition to the many quality features a WordPress theme needs, for best results, it should adapt itself to the size screen the visitor is using, whether phone, tablet, laptop or desktop. In our age of mobile ubiquity, not supporting your mobile visitors is a fatal mistake for a website. Second, as Internet usage around the world is growing, and more... [Read more]

‘3 Steps to Identify Blog Topics that are Relevant to Your Audience’ – MOZ Blog

The latest MOZ blog post is titled “3 Steps to Identify Blog Topics that are Relevant to Your Audience”. Aleyda Solis says, “If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about. Sometimes... [Read more]

‘A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs”. Henneke says, “?Phew. You’ve nearly finished your blog post. You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay! But you can’t hit “Publish”... [Read more]

‘Copywriting: Do you take your prospects on a journey?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Do you take your prospects on a journey?”. Daniel Burstein says, “You’ve seen the statistics. Customers receive 12 million billion marketing messages a day. Plus they’re busy, and have short attention spans. So you may think, “I have to get my sales message and value... [Read more]

Cover your book with glory. The cover sells the book #ad

We may say, “Don’t judge a book by its cover”, but we don’t practice it. If you are a book author (or future author), your cover may doom you to failure, or may lead you to success. An attractive cover is critical if you are to have a best-seller. That’s true on Kindle, on Amazon, and on any other website. People can’t... [Read more]

‘The Biggest Secret To Killer Content Marketing With Videos’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate... [Read more]

‘Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month”. Courtney Eckerle says, “When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do... [Read more]

‘How marketers can use iBeacon to add relevance to location-based targeting’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How marketers can use iBeacon to add relevance to location-based targeting”. Matthew Kates says, “While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers... [Read more]

Master copywriter, Trevor Crook, shares his secrets #ad

You may never have heard of Treveor Crook, but the leaders in marketing have. He has the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s... [Read more]

‘Essential Digital Marketing Skills for Content Marketers in 2014’ – TopRank Blog

The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people... [Read more]

‘Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing”. MarketingSherpa team says, “In this MarketingSherpa webinar replay, watch Byron O’Dell, Senior Director of Demand Management, IHS, explain... [Read more]

‘PPC Training: How to Create an Ad that Gets the Click’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “PPC Training: How to Create an Ad that Gets the Click”. Radhika says, “Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily. As the name suggests,... [Read more]

How to write popular fiction for Kindle (and elsewhere) #ad

Some of us would like to have fiction books earning us passive income (the Kindle platform has exploded the market for fiction), but we are hesitant, afraid that we don’t know enough to create a fiction book that would sell. Tink B.D. has a lot of experience in fiction writing and she has shown many less experienced writers how to be successful... [Read more]

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