IM NewsWatch, February 27, 2014 - ‘Gmail offers unsubscribe link and the world of email marketing comes to an end – Econsultancy' and much more...

February 27th, 2014 at 8:11 am EDT

IM NewsWatch

Thursday, February 27, 2014

‘Facebook To Kill @Facebook.com Email Service’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook To Kill @Facebook.com Email Service”. RW Editors say, “Facebook is sunsetting the @facebook.com email service that went generally unused, The Vergereports. Initially launched in 2010, the email service allowed Facebook users to send and receive messages in one inbox, with the option... [Read more]

‘Everything You Need to Know About Net Neutrality in 2 Minutes’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Net Neutrality in 2 Minutes”. Armand Valdes says, “In January, a landmark legislative decision was made regarding net neutrality: The D.C. Court of Appeals struck down portions of the Open Internet rules that ensured telecoms played fair. Since then, it... [Read more]

‘Just how fast is real-time marketing?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Just how fast is real-time marketing?”. David Moth says, “Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic. Our understanding of what constitutes real-time marketing... [Read more]

Today at Noon EST: 5 Hour Training by Dan Kennedy (+ Live Q&A) #ad

This is your last chance to take advantage of an opportunity from my mentor, marketing legend Dan Kennedy. There won’t be a replay. To celebrate the release of his new training package, Magnetic Marketing, Dan Kennedy is holding a 5 hour marathon training session. If you haven’t reserved your spot when Dan Kennedy reveals his 3-step system... [Read more]

’3 Ways Being Authentic Will Make Your Small Business Successful’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Ways Being Authentic Will Make Your Small Business Successful”. Thomas Antonopoulos says, “Authenticity has a much larger role in a businesses success than most people think. Being authentic is being true to yourself and your business’ core values. In this age of digital... [Read more]

‘Yandex And Google Partner To Open Up RTB Display Inventory’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Yandex And Google Partner To Open Up RTB Display Inventory”. Ginny Marvin says, “Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will... [Read more]

‘Gmail unsubscribe tool: Good news for customers and email marketers’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender... [Read more]

Making Webinar Presentations Memorable #ad

Whether you’re doing a webinar to deliver “good will” content to build a relationship with your list, or to make a sales presentation for immediate income, or just interviewing another expert, your webinar has one important goal. You want your attendees to pay attention and absorb your message. That’s known as “engagement”. Engagement... [Read more]

‘Five Ways To Make Money Online on a Small Budget’ by John Chow

John Chow’s latest blog post is titled “Five Ways To Make Money Online on a Small Budget”. Chow says, “When it comes to making money, some believe you have to spend money to make money…right? Let’s take a look at a few ways to make your small budget count, every single month. First idea: Free stuff! Using ad extensions allows you to have... [Read more]

‘New Study Shows Original Content Reaches More People on Facebook’ – MOZ Blog

The latest MOZ blog post is titled “New Study Shows Original Content Reaches More People on Facebook”. Chad Wittman says, “Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news... [Read more]

‘Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)”. Brian Clark says, “?Here’s a fact about content marketing that’s actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our... [Read more]

Set up a ‘Fan Page Squeeze’ to build your email list #ad

Brian Moran has created a new report that reveals how to set up a “Fan Page Squeeze” that, according to Moran, can double your email list. Using your Facebook account to actually earn a living may seem elusive. Many have tried; relatively, a few have succeeded. It leaves you wondering if it’s even possible to use Facebook to generate real sales.... [Read more]

‘WordPress Wednesday: The E-Commerce Wait is Over for WP Business Users’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “WordPress Wednesday: The E-Commerce Wait is Over for WP Business Users”. Amberly Dressler says, “Aspiring or budding e-commerce merchants who may have been contemplating leaving WordPress for a true-play e-commerce platform, can stay right where they are. WordPress announced that its... [Read more]

‘LinkedIn’s New ‘Publishing for All’ Raises Duplicate Content Questions’ – HubSpot

The latest article on HubSpot blog is titled ”LinkedIn’s New ‘Publishing for All’ Raises Duplicate Content Questions”. Rebecca Churt says, “LinkedIn recently announced that they’re opening up publishing access to all users, a perk previously reserved for influencers only. While most are eager to participate,... [Read more]

‘Gmail offers unsubscribe link and the world of email marketing comes to an end’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Gmail offers unsubscribe link and the world of email marketing comes to an end”. Tim Roe says, “It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient tounsubscribe from legitimate marketing email. This is a shock to some,... [Read more]

Cover your book with glory. The cover sells the book #ad

We may say, “Don’t judge a book by its cover”, but we don’t practice it. If you are a book author (or future author), your cover may doom you to failure, or may lead you to success. An attractive cover is critical if you are to have a best-seller. That’s true on Kindle, on Amazon, and on any other website. People can’t... [Read more]

‘Content Marketers: Concrete Steps To Finding Your Brand’s Voice’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Content Marketers: Concrete Steps To Finding Your Brand’s Voice”. Harriet Cummings says, “Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.”  “Fortified,” “amino acids,” “neutralize.” Funnily enough, both... [Read more]

‘How sophisticated is your marketing program?’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “How sophisticated is your marketing program?”. Sumon Nicole says, “The progression from single-channel execution to customer-centric, cross-channel optimized marketing is being inspired by customers and technology. This progression requires brands to not only systematically,... [Read more]

‘Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)”. Jerod Morris says, “?If this headline were a woman, I’d marry it. That’s an odd thing to think, no? Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly... [Read more]

Master copywriter, Trevor Crook, shares his secrets #ad

You may never have heard of Treveor Crook, but the leaders in marketing have. He has the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s... [Read more]

‘One-Click Multi-Screen Website Builder’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “One-Click Multi-Screen Website Builder”. Pete Prestipino says, “Mobile website platform Duda has released a one-click site builder that works not just on mobile but desktops and tablets too. The new service, dubbed DudaOne, uses Duda’s technology to build a multi-screen website... [Read more]

‘You Won’t Believe What This Company Used as Their Meta Description’ – HubSpot

The latest article on HubSpot blog is titled ”You Won’t Believe What This Company Used as Their Meta Description”. Ginny Soskey says, “Last week, I was doing some research for a piece I was writing about anonymous social networks when I came across one of the most horrifying SEO (and PR) mistakes I’ve ever seen. It was... [Read more]

‘Are You Doing Email Wrong? Just Four Steps to Increase Sales’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on... [Read more]

Marketers having a tough winter may need a new challenge #ad

The name Kevin Riley is well-known in Internet Marketing circles. For 9 years, he has built products and built websites to sell them. He has alos created several training products to show how it is done. His best training product may be what he calls his Biz Builder Challenge. In it he breaks up his training into short sessions, one per day. You execute... [Read more]

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