The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on... [Read more]

The latest article on ’Marketing Land’ is titled “The Power Of Information In Advertising”. James Green says, “There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that... [Read more]

The latest article on ‘Business 2 Community’ is titled “4 Steps to Launching Your First Affiliate Marketing Program”. Todd Crawford says, “Now that you’ve decided to launch your first affiliate marketing campaign, you’re probably trying to decide where to start. While it might seem like a daunting task, there are several basic... [Read more]

Yesterday, we discussed the importance of preparing the technical infrastructure for your webinar and how WebinarJam helps you do that. Phase 2 of running a successful live webinar – Promoting your webinar. You could send your entire list directly to your live webinar, but to maximize your success, you probably should have people register for your... [Read more]

The latest article on HubSpot blog is titled ”7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump”. Diana Urban says, “At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and... [Read more]

The latest post on ‘ReadWrite’ is titled “Why Every Tech Company Needs An English Major”. Matt Assay says, “It’s an increasingly tired meme that we need more STEM (science, technology, engineering and math) graduates. Of course we do. Research shows we need more qualified workers to accommodate an economy that’s increasingly... [Read more]

The latest post on ‘Mashable’ is titled “Facebook News Feed Update Gives Brands More Reach”. Kurt Wagner says, “Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands... [Read more]

Dan Kennedy has announced free training that shares his Simple Lead Generation System . With this training, Kennedy says, you never need to prospect again. His process eliminates that drudgery from your business. Kennedy is one of the original marketing and sales gurus, and he specializes in direct marketing. He recommends that you build your online... [Read more]

The latest ‘Econsultancy’ blog post is titled “Responsive web design: five reasons why it may not be the right answer”. Grant Kemp says, “I generally find myself in agreement with the authors on Econsultancy, but when I read Ben Davis’ article: 10 websites that aren’t responsive (and probably should be). I didn’t... [Read more]

The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”. Demian Farnworth says, “?Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or listening... [Read more]

MarketingSherpa has published a video titled “Content Marketing: How A/B testing email content generated $500 million”. MarketingSherpa team says, “At Optimization Summit 2013, two marketers took the stage to tell the story of how digital marketing efforts led to $500 million in donations. Toby Fallsgraff, Email Director, and Amelia... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign?. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in... [Read more]

The latest article on HubSpot blog is titled ”How SMBs Use Social Media: 15 New Stats You Should Know”. Amanda Sibley says, “Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In... [Read more]

The latest post on ‘Mashable’ is titled “SocialRank Tool Helps Brands Find Most Valuable Followers”. Seth Fiegerman says, “Alex Taub and Michael Schonfeld had their first taste of viral success two years ago when they launched Most Valuable Follower. As the name implies, it did one simple thing: help users find their most influential... [Read more]

The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. However with 42% of marketers... [Read more]

The latest article on ’Marketing Land’ is titled “Twitter Launches Promoted Accounts In Search Results”. Ginny Marvin says, “Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s... [Read more]

The latest article on HubSpot blog is titled ”Is Amazon Customizing Ecommerce Up-Sell Prices Based On Product Usage?”. Sam Mallikarjunan says, “Amazon makes almost $100k/minute in revenue – yet not much profit. Why? Because Amazon continues to invest in creating highly personalized experiences that grow the economic value they... [Read more]

The latest post on ‘Mashable’ is titled “Your Twitter Search, Now Served With a Side of Ads”. Jason Abbruzzese says, “Twitter is getting into the search advertising business — sort of. Promoted accounts will now begin to appear at the top of Twitter’s search, providing a new selling point for the company’s primary marketing... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Value of Co-Campaigning: Two is Better Than One?. Baer says, “Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…”... [Read more]

The latest ‘Econsultancy’ blog post is titled “The dirty secrets of clickbait. This post will blow your mind!”. Henry Elliss says, “Over the past year or two, sites like Buzzfeed and Upworthy have introduced a new type of content marketing to the masses. Lovingly referred to as clickbait, it has so thoroughly revolutionised... [Read more]

The latest article on ‘Business 2 Community’ is titled “Can Your Marketing Plan Keep Up with Evolving Social Media?”. Bird Pilatsky says, “Facebook turned ten years old, but this forerunner in social networking isn’t showing its age. Instead, the site has celebrated with a new feature – “look back” videos that offer a... [Read more]

MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Agile Teams Are Critical For Social Marketing Success”. Kim Celestre says, “I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: “We have one person in PR who does social part-time” to... [Read more]