Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years. Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities... [Read more]

Matthew Ingram says, “If you’ve been searching on Google’s mobile site, you may have started seeing a selection of news articles from various publishers at the top of the search results, in a carousel that allows you to swipe from one to the other. And in the corner of the “card” for each article you might have noticed a tiny lightning... [Read more]

Ginny Marvin says, “Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal... [Read more]

Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers. Your customer list is always shrinking. People move, change jobs, lose interest or get tired of so much email. And they unsubscribe. These kinds of changes mean your mailing... [Read more]

Jack Simpson says, “No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). Ads will now only appear at the top and bottom of SERPs. To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision,... [Read more]

Pamela Wilson says, “You know those blog posts that share 267 topic ideas for your next piece of content? This is not one of those posts. There are lots of posts with topic ideas. But how — and where — do you keep track of those ideas? That’s what today’s post is going to cover. Because what’s the use of saving content marketing ideas... [Read more]

Rebecca Maynes says, “There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be “viewable?”... [Read more]

Video, if it is done well, is the most valuable online marketing tool there is. A quality product is a given if you want good sales, but it isn't enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it... [Read more]

Ayaz Nanji says, “Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch. The report was based on data from a survey of 350 US small business owners and managers, most of whom own or work for a company with 1-10 employees and less than $1 million in annual revenue. Some... [Read more]

Patricio Robles says, “It’s finally here: after months of speculation following Mark Zuckerberg’s comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content. As Facebook product manager Sammi Krug explained: For more than... [Read more]

Lucinda Watrous says, “As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy. These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in... [Read more]

Vadim Sirbu has released a new eCommerce solution, 'BigSales Generator'.  This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don't have the training or skills to do heavy-duty technical work, so he designed 'Big Sales Generator' as a tool that can be used by ordinary, non-technical users... [Read more]

Vinil Ramdev says, “Just about 10 years ago, at a time when in-store purchases still dominated retail sales, some sceptics believed that e-commerce was just hype and the bubble would burst anytime. 10 years later, the bubble only seems to be getting bigger. Worldwide e-commerce sales was estimated at USD 1672 million in 2015, and is expected... [Read more]

Tim Peterson says, “2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain links, expanded the length of its video ads and, most importantly, made it easier for advertisers of any size — and increasingly anywhere — to buy its ads and target those ads. Seemingly as a result of all those moves,... [Read more]

David Moth says, “Programmatic advertising is currently one of the most talked about channels in digital marketing. Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016. It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and... [Read more]

Kurt Chrisler has released a new edition of his popular WordPress plugin 'AutoZon v. 2', that can build complete Amazon  affiliate websites in under 60 seconds. This is store automation at its best. You tell it what kinds of products you want in your store, and it handles the process for you... [Read more]

Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts. In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5... [Read more]

Michael Gerard says, “Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they’re ready to make a purchase you’ll be one of the first ones they’ll turn to. That entire process of finding and sharing relevant content is known as content... [Read more]

Thomas Smale says, “Many online entrepreneurs are sharing news of their successes with the Fulfillment by Amazon (FBA) business model — where client companies store their products at Amazon’s fulfillment centers, and Amazon picks, packs, ships and provides customer service for those products. Related: Fulfillment by Amazon Poses a... [Read more]

Andrew Darius has just released 'SyncLeads', software that can change the way you do Facebook marketing. Darius says this new software is "3rd Generation Lead Ads Tech [that is] Facebook Approved"... [Read more]

Marketing Land team says, “In recent years, over thirty billion phone calls were made to businesses from mobile searches. According to independent research advisor, BIA/Kelsey, that number is projected to increase by more than twice that amount by 2018, with calls projected to reach an astounding 73 billion. Your potential customers are conducting... [Read more]

Ben Davis says, “Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected. If you have been a little dozy for the past few months, here’s a quick skill pill to bring you up to date. They load hella fast Fairly obviously, given the name of the project (Google Accelerated Mobile Pages). This new open... [Read more]

Brian Rigney says, “Consumers spend more and more time online, yet they give that time to fewer and fewer websites. Some 55% of people online use only two or three trusted sites for their content discovery and purchasing, according to research by digital agency Carat, which also found that 41% of people feel overwhelmed by the wealth of choices... [Read more]

Perry Marshall says, “We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different... [Read more]

Selena Blue says, “No matter which division of marketing your team works in, you’d probably love to grow your team. You know your team is doing well, achieving great success, but how do you get that success noticed by leaders in your organization? During Day 1 of MarketingSherpa Summit 2016, Brian MacDonald, Senior Manager of Digital Marketing,... [Read more]