Jonah Goodhart says, “Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention. How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies.... [Read more]

Katie Oakes says, “In a recent webinar, two of our strategic experts discussed some of the most important “behaviors of the successful” that they’ve observed among today’s leading marketers. The presentation covered the future of the marketing landscape, offering tips and recommendations for brands looking to improve their marketing programs. Their... [Read more]

Kellie Cummings says, “Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of their lives; unlike consumers in the era of mass consumption, today’s customers expect brands to treat them as people first,... [Read more]

In 2013, Arbitrage Underdog was released to marketers around the world. Now, it has been enhanced (they call it “reloaded”) with new capabilities and works even faster and provides better results than ever before. The strategy in this software is to find people looking for help on Craigslist.com; then find people offering that service on Fiverr.com.... [Read more]

Greg Finn says, “For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an ad has been fired, whether or not the served ad has been viewed. Today, Facebook has released an in-depth post as to why this isn’t the best way for advertisers to track their ad dollars.... [Read more]

Pamela Vaughan says, “You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web? But Google is more than just a search engine. So much more. In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So we decided to... [Read more]

Seth Fiegerman says, “Facebook‘s decision to buy Instagram looks smarter and smarter each year. Instagram, the fast-growing photo-sharing network, is projected to generate about $700 million in revenue this year and $5.8 billion in revenue in 2020, according to new estimates from analysts with Cowen & Co. That surge in sales, according... [Read more]

Professional theme designers iWebStudio and their leader Heru S. have just released a new WordPress theme that makes building sites with Adsense ads a lot easier. This theme is designed with many premium features: ¦ It’s fast loading. GTmetrix.com rates it A for speed. ¦ It’s optimized for search engine navigation, using best SEO practices. ¦... [Read more]

John Tackett says, “Site navigation can make or break the user experience on your site. So what can you do about it? In today’s MarketingExperiments Blog post, I wanted to share with you an interesting experiment from our latest Web clinic that shows how a tourism group increased leads 34% by testing their site navigation. Before we get any further,... [Read more]

Robert Bruce says, “Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation withsomeone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a... [Read more]

Annette Promes says, “Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines? The results are in, and we have a subject line winner! We’ll talk about the test methodology and the winning submission, but before getting to that,... [Read more]

It’s been about 2 years since Joshua Zamora announced the first version of Tube Sniper Pro.  Since then, he and his partners, Andrew Naser and Aravindh Sridhar released version 2. Together these two versions sold over 1600 copies... [Read more]

Graham Charlton says, “When used well, drop-down menus should help users to navigate more effectively. They allow easy access to various sections of a website, and allow designers to tidy up busy layouts. In this post I want to look at how drop-downs should be activated. Is it better that users open menus by mousing over them, or by a click? Hover... [Read more]

Patrick Armitage says, “The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience. But... [Read more]

Ayaz Nanji says, “Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report from FreemanXP and the Event Marketing Institute. The report was based on data from a survey of marketers at 100 large corporations (B2B and B2C),... [Read more]

Reed Floren has just released training most online marketers would benefit from, 'How to Build Your Email List with Solo Ads'. Many online marketers (sellers of ads) offer to other marketers (buyers of ads) to send ads  to the ad seller’s mailing list (or a portion of the list)... [Read more]

Zach Cutler says, “With advances in technology and more ways to listen than ever before, podcasts are on the rise. A study conducted by Edison Research in May 2014 found that 1.7 percent of the total time Americans spend listening to audio was spent listening to podcasts. Podcasters have an opportunity to discuss niche topics of interest, and... [Read more]

Karissa Bell says, “Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front. At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo’s Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search. SEE... [Read more]

David Moth says, “In November last year we hosted The Digitals Awards as part of the Festival of Marketing to celebrate excellence in digital marketing and ecommerce. We’ve now published a report with case studies from all the winners, including details of the objectives, execution ad ROI. The awards were judged based on these criteria: Objectives... [Read more]

Paul Nicholls is a well-known marketer/trainer/product developer. He has created many training products for online marketers, 21 training products in all. These video products address a wide variety of IM tools and techniques... [Read more]

Demian Farnworth says, “Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road... [Read more]

Martin Beck says, “In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of the new feature. So far we’ve come up mostly empty. Brands appear to be taking a wait and see approach. Or perhaps, they are satisfied with the other ways to introduce motion into their... [Read more]

Tomy Walker says, “Do you want to know the secrets behind some of the best Shopify shops out there? If you are looking to improve your Shopify store or perhaps just get started or simply want to get some inside information on how successful stores get to be successful – look no further! We have rounded up 24 Shopify store owners who we... [Read more]

Derek S. says, “Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What’s more, the ever-popular form of media has flexed its muscles in the digital advertising industry with 58 percent of marketing professionals stating that digital video... [Read more]

Martin Beck says, “Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about being pushed aside. In fact, Robert Kyncl, YouTube’s head of content, said the competition from Facebook and Twitter — “in the last 12 months every platform has decided that they want to add video” — is actually helpful... [Read more]

It’s been about 2 years since Joshua Zamora announced the first version of Tube Sniper Pro. Since then, he and his partners, Andrew Naser and Aravindh Sridhar released version 2. Together these two versions sold over 1600 copies. Today, they release Tube Sniper Pro, Version 3, the enhanced version of their two prior versions of this software. Important... [Read more]

Kim Garst says, “Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their... [Read more]