IM NewsWatch, February 19, 2015 - '32 simple SEO tips for small businesses – Econsultancy' and much more...

February 19th, 2015 at 9:10 am EDT

IM NewsWatch

Thursday, February 19, 2015

‘How To Sell More: 25 Shopify Store Owners Share Their Insights’ – Shopify

Tomy Walker says, “Do you want to know the secrets behind some of the best Shopify shops out there? If you are looking to improve your Shopify store or perhaps just get started or simply want to get some inside information on how successful stores get to be successful – look no further! We have rounded up 24 Shopify store owners who we... [Read more]

‘Satisfy Consumers’ Appetite for Video’ – ‘Website Magazine’ Article

Derek S. says, “Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What’s more, the ever-popular form of media has flexed its muscles in the digital advertising industry with 58 percent of marketing professionals stating that digital video... [Read more]

‘YouTube Says Growth Is Still Strong Despite Push From Facebook’ – ‘Marketing Land’ Article

Martin Beck says, “Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about being pushed aside. In fact, Robert Kyncl, YouTube’s head of content, said the competition from Facebook and Twitter — “in the last 12 months every platform has decided that they want to add video” — is actually helpful... [Read more]

3 Steps To Making More Profit With Video Marketing #ad

It’s been about 2 years since Joshua Zamora announced the first version of Tube Sniper Pro. Since then, he and his partners, Andrew Naser and Aravindh Sridhar released version 2. Together these two versions sold over 1600 copies. Today, they release Tube Sniper Pro, Version 3, the enhanced version of their two prior versions of this software. Important... [Read more]

‘5 Quick and Easy Ways to Use Social Media to Build Your Email List’ – ‘Entrepreneur’ Blog

Kim Garst says, “Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their... [Read more]

‘Lessons from the Trenches on Responsive Email Design’ – ‘Business.com’ Blog

Rachel Youngberg says, “You’re a smart marketer. You’ve kept up on the latest trends and best practices. You already know that email marketing is one of the largest growing budget areas for marketing departments in 2015. And you also know that if your emails aren’t responsive, you’re missing out on a huge engagement opportunity.... [Read more]

‘What Will Come Of Recent Content Marketing Deals’ – Forrester

Ryan Skinner says, “Last year we announced in our report about tools and technology for content marketing that: Marketers must mix service providers and software solutions to serve their needs . . . vendors bifurcate into service partners and software solutions. Increasingly, we’re seeing those two camps – the service providers, usually agencies,... [Read more]

How to Build Your Email List with Solo Ads #ad

Reed Floren has just released training most online marketers would benefit from, How to Build Your Email List with Solo Ads . Many online marketers (sellers of ads) offer to other marketers (buyers of ads) to send ads to the ad seller’s mailing list (or a portion of the list). The ads are called solo ads since the email with the ad has no other content... [Read more]

‘4 SEO Tactics to Embrace in 2015′ – HubSpot

Martin Link says, “Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game. In... [Read more]

‘Everything You Need To Know About HTTP2’ – ‘ReadWrite’

Lauren Orsini says, “Hypertext Transfer Protocol, known colloquially as HTTP, has been the foundation of the Web’s data communication since 1999, but its age is beginning to show. Now the Internet Engineering Task Force (IETF) has just announced the completion of HTTP2, set to be the first major update to the protocol in 16 years. Mark Nottingham,... [Read more]

Your business can be better with a simple tool that costs $1

A big problem many self-employed people have is lack of focus, resulting in lack of forward movement. We get side-tracked and drop the ball on the important things. One CEO found that he could manage his business better (much better) if he made use of a simple, cheap tool. Buy it in any office products store for about $1. The story is published on : The... [Read more]

Paul Nicholls sells everything but the kitchen sink #ad

Paul Nicholls is a well-known marketer/trainer/product developer. He has created many training products for online marketers, 21 training products in all. These video products address a wide variety of IM tools and techniques. Now, in Paul Nicholls’s All Products sale, he offers all his products to you, and not just his products; he includes resale... [Read more]

‘6 Email Personalization Techniques That Go Beyond a Name’ – ‘Entrepreneur’ Blog

Emma O’Neill says, “We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That... [Read more]

‘The new HTTP/2 spec ushers in hopes for a faster web’ – ‘Mashable’

Christina Warren says, “HTTP, or the Hypertext Transfer Protocol, is a central part of the World Wide Web. On Wednesday, Mark Nottingham, the chair of the IETF HTTP Working Group, announced that the HTTP/2 spec is now complete and approved. This is a big deal because the last time the HTTP spec was updated was back in 1999. A lot has changed with... [Read more]

‘Online video: engaging consumers in a multi-screen world‘ Experian Webinar 2.00 pm ET

Experian team says, “Are we on the cusp of a major jump in untethered homes? It’s a multi-screen world and with that comes the steady rise of connected devices enabling consumers to watch streaming or downloaded video whenever and wherever they want. More than half of all US adults today watch internet-sourced video during a typical week and... [Read more]

Sell your own quality product; get it at affordable price #ad

Derrick Van Dyke, respected product creator, is offering to let you take one of his premium products and rename it, put your logo and name on it, and sell it as his own. You get the advantage of his hard work designing and creating the product... [Read more]

‘32 simple SEO tips for small businesses’ – ‘Econsultancy’ Blog

Graham Charlton says, “It’s easy to become bamboozled when thinking about SEO, but there’s a lot you can do without any expert knowledge. Here I’ve compiled 30+ tips to help small businesses improve on their SEO efforts. These are all simple and free to implement, it’s just a case of allocating the time to put them into... [Read more]

‘Hiring for SEO: How to Find and Hire Someone with Little or No Experience’ – MOZ Blog

Ruth Burr Reedy says, “SEO is a seller’s market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Even in a big city with a booming tech scene (like Seattle, LA, New York, or Austin), experienced... [Read more]

‘8 Design Trends to Watch in 2015′ – HubSpot

Lindsay Kolowich says, “Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of? There are a few trends from last year that are continuing to go strong in 2015,... [Read more]

Some videos make millions; others go nowhere. Ever wonder why? #ad

Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product... [Read more]

‘Facebook is working on virtual reality apps for social experiences’ – ‘Mashable’

Samantha Murphy Kelly says, “Facebook believes that one day we’ll be able to connect with friends in virtual reality, so users can eventually experience someone’s vacation as though they’re right there with them. Facebook chief product officer Chris Cox revealed on stage Tuesday at the Code/Media conference the company’s vision... [Read more]

‘9 Ideas to Make a Side Income While Growing Your Business’ – ‘Entrepreneur’ Blog

Darrah Brustein says, “Being an entrepreneur is synonymous with being financially unstable at times. While you’re growing your company, it’s important to be focused. But what if you could get a side hustle that would help bring in a healthy secondary income to alleviate some of that financial stress? And, best case, what if this side hustle... [Read more]

‘22 tips to help you become a brilliant guest contributor’ – ‘Econsultancy’ Blog

Graham Charlton says, “Ever since Matt Cutts declared it dead (for SEO purposes), there seems to have been less interest in guest blogging. I’ve seen it here, with fewer approaches from writers, while smart SEOs will never suggest this to clients as a link building tactic. This reduced volume of requests is a good thing, but I still think... [Read more]

Test drive the Ultimate Closing Machine automated webinar system #ad

A couple of days ago, Christopher Griffin, Edward Hopkins and Brad Dixon announced 'Ultimate Closing Machine'. It runs webinars automatically for you, and using the vast power of sales webinars, it closes sales for you. They want to show you how it works... [Read more]

‘How to Set Up Multi-Product Ads on Facebook’ – HubSpot

Siobhán McGinty says, “In June of last year, Facebook announced a new ad format called “multi-product ads” that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Quick movers were able to... [Read more]

‘Can people change markets?’ – Forrester

Fatemah Khatibloo says, “As many of you know, the customer insights practice at Forrester traditionally focuses on the collection, management, analysis, and use of customer data to business practices. Over the past few years, I’ve been writing research about the changing face of the “collection” and “use” parts of... [Read more]

Improving your iPhone Battery Life: 33 Ways

I hate to have my phone’s battery run down in the middle of the day. It’s always at the most inconvenient time, it seems. Any ideas that will help avoid it are always welcome. Amazon has several emergency chargers that you plug into your phone for a quick boost. For example: Omaker Premium Dull Polish Finish Surface Brilliant 15600mAh(Dual... [Read more]

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