Paul Ruppert says, “Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to reach specific goals. Website owners have a great deal of control over fundamental website elements such as content, design, user... [Read more]

Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our... [Read more]

Andy Beohar says, “A creative and compelling content can easily attract tons of visitors to your website day in and day out. While that sounds all good and well, wouldn’t it be better if you could convert your web visitors into paying customers? Keeping the end goal in mind, which is none other than to sell, your website should have something... [Read more]

A lot of marketers have started using paid traffic instead of SEO. That’s because the usual SEO techniques are no longer paying off for them. But advanced SEO tools, like Schema and Image Exif and others can give SEO the power it used to have. Today, Todd Spears and Herc Magnus are releasing new software, Project Supremacy, that can reinvigorate... [Read more]

Perry Marshall says, “Especially when you’re paying per click for your Google ads, the conversion on your landing page is the most important part of the process. Why? Because if you’re only paying when someone clicks on one of your ads and goes to your landing page, it’s the landing page that’s going to make or break your campaign... [Read more]

Brian Carroll says, “Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands? I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand... [Read more]

Ted Schadler says, “I don’t know about you, but I’m getting way too many unwelcome solicitations from LinkedIn. I love this website when I need to look someone I’m meeting on the phone. But I don’t pay for it despite LinkedIn’s repeated pitches on premium this and high-value that. Doubt I ever would. After all, I... [Read more]

eCom Pages Pro, being released today, is the world’s first “drag and drop” Shopify store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes. Unfortunately, many people struggle to set up their Shopify... [Read more]

Danny Halarewich says, “Moving from project to project is a challenge for agencies, to say the least. Revenue is inconsistent from month to month, causing an unstable work environment and a ton of stress and pressure. Another problem with the project approach is that it sets the client’s expectation to believing that there’s nothing left... [Read more]

Ben Davis says, “No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything. Here are the most important. Typeface, not a big deal. Font size, big deal. You might find articles telling you... [Read more]

Cindy Krum says, “Most people in the digital community have heard of Facebook’s 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi. For an online marketer in the developed world, it’s easy to forget about slow connections, but Facebook... [Read more]

Amplifire has been available for 2 days, now, and has sold well over 1000 copies. This intuitive software can help you build your opt-in list , sell products, gather CPA commissions and more. It creates full-page attention-attracting screens they call “conversion mats”, and it has the simplest drag-and-drop system available in any similar... [Read more]

Joanna Wiebe says, “Your biggest copy opportunity is this: your competitors are chickens. They’re scared of saying something that gets noticed. They’re scared of writing copy that sounds and looks different from what everyone else is publishing. They’re terrified of stringing together line after line of notice-me copy that’s actually... [Read more]

Lindsay Kolowich says, “You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s... [Read more]

Ben Davis says, “I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address... [Read more]

Matt Garrett began work on 'Niche Reaper' in 2008, for his own business. Eight years later, after many refinements and improvements, he is releasing the third edition so the rest of us can take advantage of it... [Read more]

Ed Marsh says, “You’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools – and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability... [Read more]

Kelsey Meyer says, “You’re in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost landed and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost clients,... [Read more]

Xiaofeng Wang says, “The Chinese social media landscape is unique and evolving rapidly. Since the publication of our first report on benchmarking social marketing in China, marketers have continued to invest in social marketing. My latest report, Benchmarking Social Marketing Efforts In China In 2015, tells how their social marketing efforts... [Read more]

There are a lot of resources you can use to build a business, without having to come up with them yourself. Crowdfunding let's you use other people's money to build your business.  Now there's a way to use other people's videos, too... [Read more]

Jimmy Rodela says, “A creative and compelling content can easily attract tons of visitors to your website day in and day out. While that sounds all good and well, wouldn’t it be better if you could convert your web visitors into paying customers? Keeping the end goal in mind, which is none other than to sell, your website should have something... [Read more]

Marketing Land team says, “But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search... [Read more]

Jeremy Modjeska says, “Today I’m proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of... [Read more]

Ben Davis says, “Ecommerce technology is improving all the time, but the retail market also grows more competitive. What must it be like to start your own ecommerce venture from scratch? Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy... [Read more]

Pete Kaputa says, “Many sales experts will tell you that the bookends of the sales process — prospecting and closing — are the most important. However, while they are certainly key, my experience tells me that most deals are won or lost during the sales qualification process. In 2005, I hired sales experts Rick Roberge and Dave Kurlan... [Read more]

Brian Hughes says, “Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further... [Read more]