IM NewsWatch, August 29, 2013 - Latest IM News including ‘Has Google’s Author Rank Arrived? – Copyblogger' and much more...

August 29th, 2013 at 4:00 am EDT

IM NewsWatch

Thursday, August 29, 2013

‘Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017′ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017″. Kelsey Jones says, “Data aggregator eMarketer has published a revised set of ad-revenue forecasts with anemphasis on mobile. The firm projects that mobile advertising will account for an increasing share... [Read more]

‘Google Already Takes A Majority Of All Mobile Ad Dollars’ – Business Insider

The latest article on Business Insider is titled ”Google Already Takes A Majority Of All Mobile Ad Dollars — Everyone Else Gets Crumbs”. Jim Edwards says, “Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google... [Read more]

‘Google Now: What Does Predictive Search Mean for You?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google Now: What Does Predictive Search Mean for You?”. Sarah Beth Wiltse says, “You’ve undoubtedly heard of Google Now by now. Although Google’s latest search innovation has been around for over a year, it managed to fly a little under the radar until the release of... [Read more]

Great Kindle Titles bring more sales #ad

Ben Shaffer has found that choosing the right title for your book can increase sales significantly. Some title cause people to stop and click; others just bore them and send them on to browse something else. To help you create better titles for your books, Shaffer has created Killer Kindle Titles. It shows you how to choose the best title for your book... [Read more]

‘Twitter Commerce: A Wow Or An Eh?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Twitter Commerce: A Wow Or An Eh?”. Sucharita Mulpuru says, “Get ready for the barrage of bad speculation about Twitter and its imminent dominance of online retail. If you didn’t hear already, Twitter hired Nathan Hubbard, a former Ticketmaster exec to figure out its commerce revenue... [Read more]

‘ShareASale ThinkTank 2013 in Denver, CO’ by Shawn Collins

Shawn Collins’ latest blog post is titled “ShareASale ThinkTank 2013 in Denver, CO”. Collins Says, “ShareASale ThinkTank 2013 will be held in Denver, CO from October 23-25. ShareASale ThinkTank is an annual event from ShareASale that brings together their top clients, as well as new, up-and-coming affiliate and merchants. I’ve been to... [Read more]

‘The Benefits Of Thinking Like Google’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “The Benefits Of Thinking Like Google”. Peterd says, “Shadows are the color of the sky. It’s one of those truths that is difficult to see, until you look closely at what’s really there. To see something as it really is, we should try to identify our own bias, and then let it go. “Unnatural”... [Read more]

Get Amazon commissions without the hassles #ad

James Lufton is releasing No Hassle Commissions this morning. It’s a guide to earning Amazon commissions without the usual work involved in building an affiliate website. Lufton says that you can earn Amazon commissions without having to spend any money, without having a website and without having to sell any products to anybody. He says No Hassle... [Read more]

‘Email marketing with me and @copypress’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Email marketing with me and @copypress”. Schoemaker says, “Last thursday I did a Google Hangout with Nicole from Copypress. As you can tell it was super laid back. I lead off talking about my new company the PAR Program but we quickly go into a lot of questions that were mailed in. I give away... [Read more]

‘Google Earns 33% of Online Ad Revenues’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Earns 33% of Online Ad Revenues”. Zoe Fox says, “Google is king when it comes to online ad spending. One-third of ad dollars spent online go to the search giant. Following Google, the largest destinations for online ad spending are Facebook, Yahoo and Microsoft. Online ad spending will... [Read more]

‘Gamification for marketers: what old school games can teach us about engagement’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Gamification for marketers: what old school games can teach us about engagement”. Matthew Kates says, “You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here... [Read more]

Untapped Keyword Research: find keywords that lead to higher sales #ad

There are keywords that can bring in good sales that other marketers are ignoring, Taylor Rizer says that focusing on these existing, searched for, but ignored keywords is the method for finding a lot of good, targeted traffic. He has proven it in his own marketing. Now he has created a new training guide (with bonuses), called Untapped Keyword Research,... [Read more]

‘Page Speed Matters! Why You Need to Improve Yours Today’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Page Speed Matters! Why You Need to Improve Yours Today”. Benjamin Spiegel says, “Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something... [Read more]

‘What Is an Email Workflow?’ – HubSpot

The latest article on HubSpot blog is titled ”What Is an Email Workflow?”. Ginny Soskey says, “So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads – you’ve got your business blog,... [Read more]

‘KISS: Keep It Significant and Shareable’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “KISS: Keep It Significant and Shareable”. Frederic Gonzalo says, “It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from “Keep it short and simple”... [Read more]

Kindle Rockstar: Straight talk about successful Kindle marketing #ad

As far as I know, this is the only Kindle training course created by a “top 100″ Kindle author. Brock specializes in writing fiction and publishing it on Kindle, and he is at the top of the game. He sold over 4000 books the week of August 17, 2013. He sold 200,000 in just two months. That’s a record anyone would be happy with. In... [Read more]

‘Microsoft: Return Of The Jedi’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Microsoft: Return Of The Jedi”. George Colony says, “Every ten years or so, a company in the technology industry that appears to be dead, dying, or stagnant, makes an amazing turn-around. In 1980 it was Intel — buried by the Japanese in the dynamic memory business, it re-invented... [Read more]

‘5 Lessons Learned from 100,000 Usability Studies’ – MOZ Blog

The latest MOZ blog post is titled “5 Lessons Learned from 100,000 Usability Studies”. Phil Sharp says, “As helpful as analytics can be, they simply can’t give as complete a picture as usability studies. This post walks through five of the most important lessons we’ve learned after performing hundreds of thousands of those studies”. 5... [Read more]

‘Has Google’s Author Rank Arrived?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Has Google’s Author Rank Arrived?”. Eric Enge says, “In this article I am going to provide a short review of the recent events related to Authorship and Google’s In-Depth Articles feature, and then provide my analysis as to what this means for Author Rank and the birth of “In-Depth... [Read more]

Marketers’ Giveaway Event offers free training #ad

John Paul Richards has organized an event through the end of this week that is offering 16 gifts for marketers, all at no charge. The premise is that a marketer will give you a training product the he normally sells. In return, he asks you to opt in to his mailing list. From your perspective, the idea is that if you like what he is giving away, you... [Read more]

‘One POWERFUL Idea To Earn Consistent Income Online’ by John Chow

John Chow’s latest blog post is titled “One POWERFUL Idea To Earn Consistent Income Online”. Chow says, “In 2012, my earnings online were not consistent! In August, I earned $754.22 from affiliate offers I was promoting and in September, I earned less than $450. Then in October, I was lucky enough to earn a little about $500. As you can see,... [Read more]

MarketingSherpa’s ‘Search Marketing: Insights on keyword research and customer personas‘ Webinar on Replay

MarketingSherpa’s “Search Marketing: Insights on keyword research and customer personas” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar, Jacob Baldwin, Search Engine Marketing Manager, and Christina Brownlee, Director of Marketing Communications, both of One Call Now, joined Daniel Burstein,... [Read more]

‘Three Easy Ways to Write Your Client-Attracting Ebook' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Three Easy Ways to Write Your Client-Attracting Ebook?. Nina Amir says, “Many entrepreneurs struggle to findthe right contentfor their ebooks. However, it’s really not that hard to find the right content if you simply focus on one thing: your costumers’ or clients’ needs.... [Read more]

YouTube Business in a Box: A report on YouTube marketing you can sell #ad

Dr. Amit Pareek has released a free special report will show you tested, proven tips and tricks to set up multiple money-making machines using YouTube. This is going to expose several strategies you can test and see results right away. These tips and tricks have been tried by many people with great results; if they have done it, you can do it too. ==>... [Read more]

Reminder- ‘Targeting online consumers using offline attributes: Understanding the Hispanic consumer‘ Experian Webinar 2.00 pm EDT

This is our last chance to tell you about Experian’s webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”. Experian team says, “Hispanics are an important segment of the US population and understanding their online... [Read more]

‘Facebook’s Global Mobile Ad Market Share to Triple This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s Global Mobile Ad Market Share to Triple This Year”. Todd Wasserman says, “Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report. The search giant went from a 38.1% share in... [Read more]

‘Facebook promotion rules update: Could this devalue fans?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Facebook promotion rules update: Could this devalue fans?”. Matt Owen says, “Facebook announced the latest in its never-ending series of updates last night, with some significant changes to competition and promotion rules. While these announcements are ten-a-penny, this... [Read more]

Social Wire: Software captures leads and promotes products on Facebook #ad

Ismael Lenis just announced new Windows software that delves deeply into Facebook to mine its groups for leads in your niche. When it finds a good lead, it saves the pertinent details (names, email address and Facebook ID) in an Excel spreadsheet for your easy access, analysis and use. In just minutes you can have a list of hot prospects for your product... [Read more]

‘Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?’ – HubSpot

The latest article on HubSpot blog is titled ”Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?”. Elisa Gabbert says, “Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported... [Read more]

‘”Responsive Design” Is Good For Web Apps – And For Authentication’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “”Responsive Design” Is Good For Web Apps – And For Authentication”. Eve Maler says, “If you ever need a belly laugh, visit the site DamnYouAutocorrect.com (warning: it’s often not safe for work). It’s also a great illustration of why you shouldn’t just force... [Read more]

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