IM NewsWatch, August 28, 2013

August 28th, 2013 at 1:05 pm EDT

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August 28, 2013

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‘How Will Discovery Change Search & Social?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How Will Discovery Change Search & Social?”. Kelsey Jones says, “Don’t know what you want to do on Friday night? Open up the Gravy app and let it know that you feel like doing something brainy. The local discovery app uses your location and suggests book readings,... [Read more]

‘Everything You Ever Wanted to Know about Google Plus’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Everything You Ever Wanted to Know about Google Plus”. Wakeman says, “Google+ is a complex beast and yet, it is well worth your time to learn the basics. Once you have mastered the basics of building circles, posting and sharing content, then step by step, take the time to learn about the benefits... [Read more]

‘Videos from Affiliate Summit East 2013’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Videos from Affiliate Summit East 2013”. Collins Says, “The sessions at Affiliate Summit East 2013 were recorded on video and will be made available in the near future to attendees who had a Networking Plus, VIP, or All Access pass. These videos should be ready in approximately four weeks, and... [Read more]

YouTube Business in a Box: A report on YouTube marketing you can sell #ad

Dr. Amit Pareek has released a free special report will show you tested, proven tips and tricks to set up multiple money-making machines using YouTube. This is going to expose several strategies you can test and see results right away. These tips and tricks have been tried by many people with great results; if they have done it, you can do it too. ==>... [Read more]

‘How to Effectively Target Online Ads’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How to Effectively Target Online Ads”. Alon Popilskis says, “Everything about effectively targeting online ads can be boiled down to a single concept: Look at the world as if you are your target customer. You may think that you’ve done this, but if your online ad campaign... [Read more]

‘10 Ways to Rethink Link Building’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “10 Ways to Rethink Link Building”. Christy Belden says, “Poor link building. Once the bastion of search engine optimization, it continues to come under attack by Google – and for good reason. Over the years, many SEO practitioners have used misleading, black hat techniques to acquire... [Read more]

‘How LinkedIn’s University Pages Will Kick Your Marketing Strategy Up a Notch’ – HubSpot

The latest article on HubSpot blog is titled ”How LinkedIn’s University Pages Will Kick Your Marketing Strategy Up a Notch”. Taylor Corrado says, “Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for... [Read more]

Kindle Rockstar: Straight talk about successful Kindle marketing #ad

Kindle Rockstar: Straight talk about successful Kindle marketing #ad As far as I know, this is the only Kindle training course created by a “top 100″ Kindle author. Brock specializes in writing fiction and publishing it on Kindle, and he is at the top of the game. He sold over 4000 books the week of August 17, 2013. He sold 200,000 in just... [Read more]

‘How Pinterest Added 70M Users Without Overhauling Its Original Codebase’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Pinterest Added 70M Users Without Overhauling Its Original Codebase”. Lauren Orsini says, “Pinterest has changed the way we present information on the visual Web. But Pinterest itself hasn’t changed much since its beginning. That is, on a coding level. Jon Jenkins, Pinterest’s head... [Read more]

‘Yahoo Redesigns Sites, Now With More Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo Redesigns Sites, Now With More Ads”. Lauren Indvik says, “Yahoo is “refreshing” several of its major properties on Tuesday, introducing new ad units, greater personalization and more elegant designs to Yahoo Sports, Yahoo Movies, Yahoo Music, Yahoo TV, Yahoo omg and Yahoo... [Read more]

‘When bad comments happen to good websites’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “When bad comments happen to good websites”. Louis Gudema says, “Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands. They should implement policies, such as moderated... [Read more]

Marketers’ Giveaway Event offers free training #ad

John Paul Richards has organized an event through the end of this week that is offering 16 gifts for marketers, all at no charge. The premise is that a marketer will give you a training product the he normally sells. In return, he asks you to opt in to his mailing list. From your perspective, the idea is that if you like what he is giving away, you... [Read more]

‘Nine More Expert Guides to Local SEO’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Nine More Expert Guides to Local SEO”. Tom Pick says, “Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. Although there is some dispute over the exact figures, at least a quarter and possibly closer to half of... [Read more]

‘The Return of Audience Optimization’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Return of Audience Optimization”. Brian Clark says, “The word optimization is funny, you know? At least how we use it online. Search engine optimization. Social media optimization. Over-optimization. (By definition, it’s impossible to over-optimize. Going beyond optimal is no longer... [Read more]

‘When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake’ – HubSpot

The latest article on HubSpot blog is titled ”When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake”. Jessica Meher says, “At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline.... [Read more]

Social Wire: Software captures leads and promotes products on Facebook #ad

Ismael Lenis just announced new Windows software that delves deeply into Facebook to mine its groups for leads in your niche. When it finds a good lead, it saves the pertinent details (names, email address and Facebook ID) in an Excel spreadsheet for your easy access, analysis and use. In just minutes you can have a list of hot prospects for your product... [Read more]

‘Comparing the Google+ and Google Places Page Management Interfaces’ – MOZ Blog

The latest MOZ blog post is titled “Comparing the Google+ and Google Places Page Management Interfaces”. David Mihm says, “With an interface and user experience far superior to that of Google+ pages, Google’s Places for Business dashboard effectively provides everything a small brick-and-mortar business needs. By continuing to promote both... [Read more]

‘AWeber: Helping Small Businesses Grow For 15 Years’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “AWeber: Helping Small Businesses Grow For 15 Years”. Rebekah Henson says, “Fifteen years ago, Tom Kulzer was selling wireless modems. He used email to follow up with his clients. It was time-consuming. Tom developed an email follow up system to help him and his peers follow up with clients. After he... [Read more]

‘E-commerce: How Verizon and REI integrate mobile and email marketing’ – MarketingSherpa Video

MarketingSherpa has published a video titled “E-commerce: How Verizon and REI integrate mobile and email marketing”. MarketingSherpa team says, “In this session from MarketingSherpa 2013 Email Summit, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discuss their... [Read more]

Adsense Armageddon: Create authority sites for Adsense income #ad

Ryan Martin has a long track record of Google Adsense earnings. He lets Google place ads on his site and is paid a commission when someone clicks on one. Although other people are disparaging the earning potential of Adsense, he is turning a profit with it. Now, Martin has released Adsense Armageddon to show us how he does it. He doesn’t rely... [Read more]

‘comScore: Mobile Commerce May Top $25 Billion This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “comScore: Mobile Commerce May Top $25 Billion This Year”. Todd Wasserman says, “The mobile shopping boom is here. Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion by the end of the year, according to new survey data from comScore.... [Read more]

Marketo’s ‘The New Rules of Marketing’ Virtual Event, September 19

Marketo is hosting ‘The New Rules of Marketing’ virtual event on Thursday, September 19 at 9.00 am PT. The Marketo team says, “Join an army of thought leaders and marketing superstars to learn the latest ways to engage your customers, the new rules of social and content marketing, the new standards for effective online and offline... [Read more]

‘Online Holiday Shopping Preview—What’s In Store?‘ eMarketer Webinar September 12

eMarketer is hosting a webinar on Thursday, September 12 at 1.00 pm ET. The topic of the webinar is “Online Holiday Shopping Preview—What’s In Store?”. eMarketer team says, “Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer as we share our 2013 holiday ecommerce... [Read more]

Looney Vectors (Medical Edition) Goes Live Today #ad

Bill Holton just announced a new collection of vector drawings for the medical niche. 180 drawings of doctors and nurses in various poses. You get male and female, young and middle aged. Plus 72 more in street clothes. Plus background drawings you can merge with them. And more. They can dress up your PowerPoint presentations, or your website, YouTube... [Read more]

‘Top 60+ Content Marketing Education Resources’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Top 60+ Content Marketing Education Resources”. Arnie Kuenn says, “Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing... [Read more]

Reminder- ‘Statisticians answer some of the most commonly asked A/B testing questions’ MarketingExperiments Webinar 4.00 pm EDT

This is our last chance to remind you about MarketingExperiments’ webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly... [Read more]

‘The coming age of Twittervision’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The coming age of Twittervision”. Ryan Sommer says, “For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change. Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings... [Read more]

Amazon Plugin re-sells to unhappy visitors #ad

When someone comes to your Amazon affiliate site seeking a particular solution, sometimes they don’t find what they are looking for. Then they tend to click away without buying anything. That’s unfortunate. But suppose that before they do, you offer to help they find a better match for their needs? Wouldn’t you get more sales if you... [Read more]

‘The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time’ – HubSpot

The latest article on HubSpot blog is titled ”The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time”. Niti Shah says, “One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects... [Read more]

‘Amazon Creates New Way For Developers To Monetize Apps’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Amazon Creates New Way For Developers To Monetize Apps”. Dan Rowinski says, “Amazon is extending its might in the world of ecommerce to the world of mobile apps. Today, Amazon announced that its popular and long-running Associates program is coming to apps for Android and its Kindle Fire tablet... [Read more]

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