Ayaz Nanji says, “All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Long-tail keywords referring to mesothelioma attorneys in specific states, plus general structured settlement keywords, are the priciest... [Read more]

Matt McGee says, “Safer password management is one of the highlights in WordPress 4.3, which was released this week. Also added in the latest release are new text formatting shortcuts and the ability to change site menus in the Customizer, among other things. WordPress 4.3 brings a completely new approach to passwords. When new users are added,... [Read more]

Sam Edwards says, “As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube... [Read more]

How about a source of traffic that is picture-oriented and intended for mobile users. Did you know this kind of service can be used by marketers to sell products; their own products, affiliate products or CPA offers? Jani G and his student, Glynn have a process they want to share with you (at a very low cost) about how Glynn has been earning about... [Read more]

Zac Johnson says, “Starting a blog is one of the most exciting things you can do as an internet user. While other people are online just to browse social networks or to see what’s new and exciting, bloggers are actually getting active and contributing to what keeps the internet running—original content. The concept of starting a blog... [Read more]

Andrea Johnson says, “MarketingExperiments’ Marketer’s Creed, Article 1, states: “People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.” NextAfter, an organization dedicated to helping nonprofits discover what truly makes donors give, put this... [Read more]

Regina Love says, “As a consumer, nothing makes my day like reading or shopping for anything related to arts and crafts (it’s my thing). However, one annoyance we all seem to run into is being sent an email to sell you on a product that you would never want nor need. How can you avoid being that pain in a customer’s inbox? The answer is in... [Read more]

Reddit users tend to be fanatical about it. It’s hard to go a day without a dose of Reddit. And there are a lot of these users. Plus, the scope of the Reddit subject matter is quite far-ranging. That makes it a useful platform for marketers. Leon Tran is offering a Free REDDIT Marketing Guide on how to use Reddit for marketing. That could be... [Read more]

Emma Snider says, “Why is it that products and services always seem to be priced following the formula $XX.99? Are we really too cheap to cough up the extra penny? If you’re a penny collector, you might hesitant to hand over the luckiest of all currency. But frugality has nothing to do with this pricing phenomenon. According to a University... [Read more]

Farooq Bhatti says, “In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone. A citation is simply an online mention of your business NAP. When search engines see consistent NAP citations across your website, review sites, social... [Read more]

Keith Quesenberry says, “Personas are not new. They have been around since the 1990s. What is new is taking personas and applying them to social media. A persona is a tool to summarize research about a target audience and help marketers and advertisers see the world from a single target person’s perspective. A great tool, it is often used... [Read more]

You may get clicks on your YouTube videos, but when people get to your video how engaged are they? Do they pay attention to the content? Do they stay until the end?  Are they anticipating the next one you release? Without this kind of engagement, the clicks mean little. They don't build your brand and they don't build your sales... [Read more]

Paul Shapiro says, “I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution... [Read more]

Lindsay Kolowich says, “Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing... [Read more]

Graham Charlton says, “After more than eight years and 2,564 blog posts, this is my last day as Editor at Econsultancy. In my last post I thought I’d share some of the lessons I’ve learned about blogging over the years… It works if you do it properly This blog was initially launched as an alternative to using other forms of... [Read more]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell.  One source of products that sell well is Clickbank... [Read more]

MOZ team says, “With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context... [Read more]

Martin Beck says, “If this sounds familiar it’s because Google started incorporating tweets on search results for US users on mobile devices in May. Now it has expanded the feature to the desktop for all English language searchers globally. The company had already extended mobile access to English users worldwide. What it means is that tweets... [Read more]

Peter Daisyme says, “With cloud-based computing and the Internet of Things becoming such a favored space for investing, it’s safe to say that finding investors is fairly easy—if you have the right business model. As a startup founder or decision maker, one of the first orders of business is to secure funding. But where do you start? Once your... [Read more]

Sam Robinson has just released Zap Deals software It builds sales pages with a count down timer. Visitors have a limited time to decide and buy. You will see it in action on their sales page. Once you land, you have 2 hours to buy. Watch the timer at the bottom of the page... [Read more]

Zeynep Ilgaz says, “Working with big retail distributors has helped my company take its product growth to the next level, but forging these types of relationships doesn’t come without risk. I’ve heard numerous horror stories about how large retailers end up putting startups out of business when entrepreneurs fail to conduct in-depth analyses... [Read more]

Patrick Kulp says, “When Tinder tweet-stormed a rant at a Vanity Fair writer, it left many people agog. Vanity Fair‘s Nancy Jo Sales had written a story on the uglier, seedier side of Tinder’s use for soulless hookups. But it wasn’t anything shocking. Was a company really sweating a story that stated the obvious? It was. Dozens... [Read more]

Al Gomez says, “How can businesses use location to increase conversions and sales? 1. Personalize location search results by transport mode If you’re a marketer for a bricks and mortar store, you have to make sure your customers can reach you quickly and safely: In search results, there’s no point suggesting a service station restaurant... [Read more]

Carly Stec says, “When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right? And people do notice how long a page takes to load. According to Akamai, a delay beyond two seconds can cause viewers to abandon a page — and for every additional... [Read more]

Jacob McMillen says, “With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way. More companies are outsourcing their tasks to qualified freelance professionals then ever before, but if you want... [Read more]

Matthew Toren says, “Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will... [Read more]

Billy Cripe says, “It’s no secret that social media is emerging as a significant tool in the development of online success and web presence. According to studies, approximately 58 percent of marketers using social media for three years or longer report that it has helped them boost sales. One of the most significant misconceptions regarding... [Read more]