IM NewsWatch, April 29, 2016 - ‘Facebook Debuts New Advertising' and much more...
April 29th, 2016 at 2:00 pm EDT
Friday, April 29, 2016
Until IM NewsWatch is restored, we will keep sending you the latest updates from Internet Marketing Domain. Here are some of the stories to follow today.
'Facebook Lead Ads: Facebook Debuts New Advertising' - Business.com
Craig McConell says, "A new addition to the ever popular marketing world of Facebook is a new idea called "Lead Ads". Lead ads are an ideal marketing product that is highly beneficial to both the consumer and the business owner. [Read More]
'LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million' - Marketing Land
Tim Peterson says, "Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for the first quarter of 2016. That’s a 29% increase year-over-year. [Read More]
'5 Ways to Improve Your Content Marketing Results Without Breaking the Bank' - Entrepreneur
Ann Smarty says, "Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. [Read More]
Sell WordPress websites without WP branding #ad
If you are a consultant who sells websites to your clients, WordPress is both a blessing and a curse. If makes it easy for you to build sites, but it also makes it easy for your clients to take their upgrade and maintenance work to someone else.
Neil Napier's new Press Label software let's you build sites even easier, while customizing the so they don't have a "cookie cutter" feel.
Using this new software, you can easily:
• Rebrand WordPress with your own brand
• Customize the navigation for the site
• Custom-Build login pages for your client sites
• Create flexible visual layouts for your sites
• Duplicate your designs so you can make the next site even faster,
all while maintaining full control over your work.
Disney uses WordPress. Forbes uses WordPress. BBC uses WordPress And so do a host of other major businesses, but you would never know it by looking at their sites.
They have done a lot of custom work to make their site unique. Now with, Press Label, you have a solution to customizing sites for yourself and for your clients, and the cost is a tiny fraction of what the big companies pay.
Your custom designs can have several important advantages over the default designs:
1. You can remove any WordPress branding. Add your own logo in place of the WordPress logo.
2. You can customize even the back office dashboard to simplify it, eliminating features your clients will never use.
3. Create login pages that are customized for your client with a unique layout and artwork (such as their logo).
4. If your clients don't have a logo, you get a collections of logos that you can customize for them.
5. You will avoid a lot of hacking because all the rebranding it does. If it doesn't look like WordPress, hackers won't know how to attack it. You can remove every trace of WordPress branding from the site so the clues that hackers depend on to penetrate WordPress will be missing.
You get all this and more with this new customization tool.
Get your own copy here: Press Label
'Cornerstone Content Defined in 60 Seconds' - Copyblogger
Demian Farnworth says, "Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals. Goals like: - Getting links to your website - Finding new readers - Attracting subscribers. [Read More]
'Measuring Content: You’re Doing it Wrong' - MOZ
Matthew Barby says, "The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. [Read More]
'4 Ways Interactive Content Can Up Your Email Marketing Game' - AWeber
Olivia Dello Buono says, "It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email. We’re talking about interactive content. [Read More]
Getting site visitors to pay attention #ad
Bees flit from flower to flower, seeking some nourishing pollen worth stopping for. People are like that, too. They try one website after another, usually only spending a few seconds on each.
They need something to arrest their attention, causing them to pause on the site, look around, and take action. Dr. Amit Pareek saw this problem on his own sites and decided to produce a solution.
He has just made that solution available to us. He calls it: IM Conversion Pro.
This is a collection of four marketing tools, all designed to help you attract and keep people's attention:
• Click Tracker, so you will know what is working on your site
• Conversion Pop-ups, so people won't overlook your opt-in or other message
• Countdown Timers, so people will start thinking seriously, not delaying till tomorrow
• Conversion Bars that float over your site to attract attention and call for action
With these four tools in IM Conversion Pro, your marketing will be advanced beyond what a static notice can do. Now, you can get more leads, more sales, more social engagement, better affiliate marketing results, higher webinar registrations and a lot more, because people will now pay attention.
The click tracker, for example, gives you real time tracking of all your promos, email clicks, ads, and website links. You will be able to use the data it provides to make smarter marketing decisions.
The other three tools are equally powerful and working together, can power up a business in ways you have only imagined.
Find out about this new software suite and take advantage of the current introductory offer, here: IM Conversion Pro.
'Designing a Customer Strategy Focused on Genuine Loyalty' - Entrepreneur
Mark Harrington says, "By definition, the word “loyalty” means allegiance, faithfulness, or devotion. So it seems ironic -- an oxymoron, even -- that many retailers today say customer loyalty is fickle. The rationale is flawed. If you’re incentivizing loyalty with transaction-based discounts (as far too many retailers are), you’re attracting customers devoted to bargains, not brands. They’re loyal, just not to you. [Read More]
'Does Guest Blogging Still Work?' - Business.com
Matthew Toren says, "The simple answer is, “yes and no.” The entire concept of blogging has changed. Back when blogging made the transition from its roots as an online journal to a respected means of communicating on a broad scale with a target audience, it was primarily just that: a communications tool. [Read More]
'Snapchat confirms that 10 billion videos are being watched daily' - Marketing Land
Tamar Weinberg says, "Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives from within the previous 24 hours. Stories have a wider window for accessibility, as other content on Snapchat disappears as soon as it’s watched. With a 24-hour window, users could access the video more than once within the time frame, which gives these particular snaps the ability to reach a wider audience. [Read More]
'A Primer for Getting Ahead With Long-Tail Keywords' - MarketingProfs
Sarika Pariwal says, "Long-tail keywords can help even smaller and newer websites to "steal" traffic away from the big and established players. All it takes is some intelligent keyword research and content creation. So here's a lowdown on the what, why, and how of long-tail keywords. [Read More]